Amplitude Alternatives

Are you a user that has used Amplitude for a long time but is looking for alternatives now? In this article by HockeyStack, I will help you with some prominent alternatives that will enable you to find the software that best suits your needs.  


What’s HockeyStack?

HockeyStack is an end-to-end analytics tool for SaaS companies. It unifies marketing, revenue, sales, and product data into one dashboard with no code so that you can understand what really drives revenue at your SaaS. It’s completely no code, and it doesn’t require any setup.

HockeyStack’s Features

HockeyStack offers these features with no code:

  • Step-by-step user journey
  • Custom dashboards
  • Funnels and goals
  • Insights
  • Surveys
  • Revenue analytics
  • Segments

and more

HockeyStack Pricing

HockeyStack has a free forever plan and 3 paid plans. Paid plans have a 14-day trial with a 30-day refund guarantee.

You can check out the pricing page here.

HockeyStack Integrations

  • Paddle
  • Stripe
  • Hubspot
  • Salesforce (coming soon)
  • Zapier (coming soon)

HockeyStack Pros and Cons

I might be biased, but this is an objective evaluation of HockeyStack’s pros and cons 🙂

HockeyStack Pros

The unique benefit of HockeyStack is its ability to unify your marketing, revenue, sales, and product data using no code. This allows you to uncover unique insights that you wouldn’t be able to by using multiple tools as they cause you to have fragmented data.

  1. You can integrate with Stripe, Paddle, and Hubspot and build every single dashboard that you can think of, using all sales, marketing, revenue, and product metrics.
  2. You can create funnels, goals, and surveys, which are rare to get with other tools on this list.
  3. You don’t need any developers, tracking is cookieless, and the script is small, so it doesn’t increase your site loading time.

HockeyStack Cons

HockeyStack generally lacks reporting features as it’s not focused on agencies and other reporting-based businesses.

  1. HockeyStack doesn’t have weekly e-mail reports
  2. The tool lacks some integrations, such as Salesforce, Mailchimp, and Zapier. (which are on the roadmap)

Google Analytics

Google Analytics Company is a web analytics service that is a part of the wider Google brand. Google launched this service in November 2015 after purchasing Urchin.

Google Analytics, as a tool, is a web analytics service that aims to track and report website traffic. One important benefit of Google Analytics is that it is integrated pretty well with the entire Google network. However, this is also a slight annoyance since Google Analytics also shares any data it collects from your website with other Google Affiliated companies.  

Check out all Google Analytics alternatives!


  • Analytics Intelligence
  • Reporting
  • Data Analysis and Visualization
  • Data Collection and Management
  • Data Activation

Use Cases

1. Real-time reporting

Real-time reporting by Google Analytics allows you to monitor the traffic on your websites. This feature also allows you to measure your campaigns, events, and social media posts’ performance.

2. Insights Report

Google Analytics offers a feature that helps you to record behavioral metrics and locate important data points. This feature enables you to where your users are referred to your website from, your average user activation rate according to demographics, etc.

Google Analytics offers a feature that helps you to record behavioral metrics and locate important data points. This feature enables you to where your users are referred to your website from, your average user activation rate according to demographics, etc. 

3. Session Duration Bucket

This data provides how much an average customer interacts with the web page they are on. There are certain metrics that are taken into account when calculating session duration bucket rate, like how much they stay on the webpage that is mentioned.  

4. Ecommerce Transactions

This feature allows Google Analytics to calculate the revenue and ROI metrics.

5. Event Tracking

 Events are defined as people interacting with content that is different from the content you are providing for them. Downloads, ad clicks, video plays are all examples of these interactions that you might want to classify as an event.

This feature also allows you to track what kind of unrelated topics your users might be interested in and plan your service strategy accordingly.  However, this data is easier to track and manage with the power of segmenting.

6. Power of Segmenting

Simple numbers regarding your users are not always useful. It is how this data is classified that is what matters more. The power of segmenting allows you to classify your users according to the metrics you decide. These could be:

  • The device viewer uses.
  • The browser viewer uses
  • Whether the viewer is a new or a returning user.
  • The age group of the viewer.


Google Analytics’ standard version is completely free. Google Analytics Premium, also known as Google Analytics 360, costs 150,000 dollars per year.


Mixpanel is a business analytics service company that was founded by Suali Doshi and Tim Trefren in 2009. The company is based in San Fransisco, California. It is backed by Y.Combinator and one of its investors is American technology executive Keith Rabois.

Mixpanel allows its users to track user interactions on the web and on mobile. This data is later used to determine user engagement and user retention. Although Mixpanel works best with SaaS-related services, it is a general tool that can be used for almost any media device.

Check out all Mixpanel alternatives!


  • A/B Testing 
  • Retention Features 
  • Versatile Data Visualization
  •  iOS & Android Compatibility 
  • Point and Click Analytics

Use Cases

  1. Segmenting Users

Mixpanel allows its users to segment their individual visitors according to different metrics. This is pretty normal for software like this. However, Mixpanel also allows its users to segment their users according to what actions they might be more inclined to do. For example; you can segment users such as “People who subscribed to your product last week but did not join your email subscription” and see how many users fall under this category. This is especially important for you to increase your user retention rate.

2. Utilize Slack Integration to Share Your Reports on Cloud

You can easily share your Insights, Funnels, Flows, and Retention reports This is especially important for SaaS businesses that rely on remote working.  

3. Sending Tailor-Made Messages

By utilizing the data provided to you by Mixpanel, sending personalized messages is made easy. Mixpanel utilizes the help of different messaging tools to achieve this. 

For example, you can set a rule that a message is to be sent after completing a certain action. This could be sending them information about your installment options after they check out the prices or sending them a support mail after they check out your FAQ.


Mixpannel offers three different plans. The free version offers to track hundred thousand individual users every month. The growth plan starts with 25 United States Dollars every month and all the features Mixpannel has are presented. Finally, the Enterprise option allows you to create a customized package with the help of their customer service.


Matomo, formerly known as Piwik, is a free-to-use web analysis software. The company, Matomo, is based in Wellington, New Zealand, and was founded in 2007.  

Matomo aims to track your viewers’ user data and help you analyze them according to your needs.  One important aspect of Matomo is that, unlike Google Analytics, your data is not shared with other Google entities, thus making them safer.  

Check out all Matomo alternatives!


  • Customizable dashboard
  • Real-time data updates
  • Row Evolution
  • Analytics for Ecommerce
  • Goal Conversion Tracking

Use Cases

  1. Media Analytics

Matomo allows you to check out which sort of advertisements your users are interested in. This allows you to keep a track of their habits and plan your media strategy accordingly.

 If a customer is interested in, for example, your competitors, this data allows you to point out your benefits over your competitor through email marketing, thus enabling you to gain an edge over them.

2. Enchanced Seo

Matomo is specifically good at dealing with search engines like Yahoo, Google, and Bing. Matomo will give tips regarding how your product can get to the first search page and utilize the algorithm for your benefit. This is especially useful for companies that aim to grow fast in the short term. 

3. Roll Up Recording

Roll up reporting allows you to compare your website with other websites of the same kind. This is especially important if you are already an existing brand in the sector and want to compare your already existing system with that of other brands of a similar kind.


Matomo offers a different way of pricing by allowing you to either pick the free option that operates for any monthly traffic or pick a package whose price range depends on how many monthly clicks you get. The 50,000 hits package costs nineteen Euros, the one million hit package is 159 Euros and the five million hit package is 790 Euros.  

50.00019 Euro
100.00035 Euro
1 Million159 Euro
10 Million1490 Euro
100 Million13900Euro


Pendo is a company that is based in Raleigh, North California, United States of America. It was founded in 2013 by Eric Boduch, Erik Troan, Rahul Jain, and Todd Olson. Its current CEO is Todd Olson.  Currently, Pendo has operational bases in the USA, United Kingdom, and Egypt.  


  • Analytics of your users.
  • In-App Guide improvements.
  • Feedback networking for your customers.
  • Road mapping for your products.

Use Cases

  1. Personalizing Your Website

It sounds simple on the surface, but it does not change the fact that it is essential. For example, you can edit your website interface and which content should get the spotlight depending on how affiliated one user is with your website.  

This will enable you to get a more personalized relationship with your user base. This is especially important for creating brand awareness and retaining your already existing users.

2. Increase Feature Adoption

Many websites offer different features, but more often than not, there are only a few reasons someone utilizes the services of a website. However, with the help of Pendo you can get more users to check out the new features you introduce.

Pendo will compare the adoption rate of your new features with other websites and calculate whether your feature adoption rate is below the expected rate. Then, depending on whether you are above or below the median, it will present you with some suggestions that you can utilize regarding how to increase your feature adoption rate.

This can range from adding pop-ups to changing the place of the said feature within your website heatmap.

3. Increase Trial Conversion Rate

Free trials are a fundamental part of the software business. Many gigantic companies like Netflix utilize such methods to increase their user base. However; it must be noted that not every user becomes “activated” upon using your product as a free trial.

Pendo calculates your user churn rate, user activation rate, user retention rate, and many other data to find your existing trial conversion rate and how ideally it should be. 

Pendo metrics also allow you to analyze the behaviors that are correlated to user activation. With the help of this, you can analyze which features you should highlight and which features you should improve on.


Pendo offers four different package options. The free option provides one free app key and tracks up to a thousand users monthly. The team option offers to track an increased number of customers.

The Pro version offers an integration option while the Enterprise option offers three different integrations. However, since the last three of these packages are customizable, one needs to get in touch with Pendo customer service to learn the prices.


Fullstory is a company based in Atlanta, Georgia, United States of America. The company was founded in 2014 by American entrepreneur Scott Voigt. Currently, Fullstory has only one operational base located in the United States of America.


  • Engagement analysis of your users.
  • Real-time reporting of your customers and your services.
  • Tracking click and mouse movement of your customers.
  • Error and bug tracking

Use Cases

  1. Boost Engagement

Fullstory helps with customization options for its options. This is especially important if you don’t want your users to search your website for an hour, only to give up. 

Fullstory has taken this into account and developed a more personalized system of marketing. One case of this is TrueCar, a company dealing with cars as it is suggested by the name. 

Fullstory developed a simple user interface that is directly aimed at the needs of its users. As it is present with Truecar, there are two simple divergence points when you enter the website. However, their user interface customization is not limited to that. 

Fullstory keeps the data of your users to later give them suggestions according to their preferences.

2. Keep a Track of How Your Software Works

Fullstory allows you to keep track of what kind of problems your customers may encounter while using your website. It does it by following the user metrics, how many errors users made and how many times a user clicked the same page again.  


Fullstory offers three different packages. First one is the free trial that lasts two weeks. The business package includes basic features like user trends, heat maps, and frustration signals.  

The enterprise package includes all the features listed in the business package and more advanced features like segment alerts and conversions.  


Countly is a product analysis company that has its headquarters in London, United Kingdom. The company was founded in 2013 by Onur Alp Soner. It has only one operational base that is in London.

Check out Countly alternatives!


  • Retention calculation to determine your user retention and churn rate.
  • Country-based tracking.
  • Heatmaps that show which parts of the screen are most and least clicked. 
  • User profiles that show all unique visitors visiting your website.

Use Cases

  1. User Management

Countly allows you to give designated roles to your users. This will enable them to access content depending on their level. This is important for personalized interaction with your users.  

This also affects how your writers can edit texts. There are, at the core, three different user credentials, user, admins, and global admins. This is also a great way for you to manage your team and increase your efficiency.  

2. Events

Countly allows you to set up your events like right-clicking, left-clicking, copying, and events like these to keep a better track of your user base. Although this is present with all other software mentioned so far, note that Countly provides a highly customizable interface that allows you to keep track of what you want.  


Countly, like Google Analytics, offers two types of plans. One is the free one called The Community Edition, and the other one is called the Enterprise edition.  

The greatest difference between the two is that the community edition does not allow re-branding, and it needs independent servers to be hosted. The Enterprise version allows rebranding and provides the servers of countly for you to use.  

However, since the enterprise version is tailor-made, it does not provide pricing information and needs you to get into contact with the customer service.  

Enterprise Edition:Community Edition:
Uses Countly ServersSelf Hosted
Provides SLANo SLA
Allows Re-brandingDoes not allow Re-Branding


Heap, or sometimes referred to as Heap Analytics, is an analytics company that is based in San Francisco, California, United States of America. It was founded by Ravi Parikh and Matin Movassate. The company has one operational base in San Francisco.

Check out Heap alternatives!


  • Analysis Overview
  • Graph Analysis
  • Funnel Analysis
  • Users Analysis
  • Retention Analysis

Use Cases

  1. Event Visualizer

Pretty much like Countly’s events, this option allows you to keep track of your users and what sorts of actions they take while browsing your website. Heap does this by allowing you to get into your users’ shoes and look from their perspective.  

Although it is not as customizable as Countly’s and other ones’ events, Heap provides the most easy-to-look-at interface for this process.  

2. Conversion Rate Optimization

Heap offers multiple ways to increase your conversion rate. This starts from understanding where your customers drop off most of the time to identifying patterns like these to better improve their experience.

Heap also classifies these users’ data and decides which sorts of users are prone to be affected by which sorts of problems.


Heap offers four different packages like Pendo. These are called: Free, Growth, Pro and Premier.  

The free version offers up to 10 thousand sessions per month and allows the use of a data dictionary. It also enables access to a Data Dictionary.

The growth version has all the features the free version has but raises the number of sessions to forty thousand.  

Pro version has everything the last two have and enables its users to pick a custom measure limit and enables account-based customer analysis.  

Finally,; the Premier version has all the features of the pro version and enables its users to have an unlimited number of projects and provides Heap Connect and Heap Activate among many other things.  

Unfortunately, the price range of these versions is not known due to the fact they are tailor-made.


In this HockeyStack article, alternatives to the Amplitude, their benefits, and shortcomings were presented. It is hard to find alternatives when there are many options available to you. You can check our website for more alternatives and further information. 


Does Amplitude have a free version?

Amplitude provides a free version for a year. This version includes core analytics, unlimited data retention, and unlimited user seats.

Does Amplitude have a startup program?

Yes, Amplitude has a startup program.

Where does Amplitude store its data?

All the data collected by Amplitude is stored in the AWS US region.


Uncover What Drives Revenue For Your SaaS