30 Best SaaS Lead Generation Strategies
Lead generation is a long and complicated process. It has many steps and stages, and it might sound a little intimidating. But we’ve got you covered. All you need is here in this article: 30 Best SaaS Lead Generation Strategies to get you going. 1. Set SMART goals When you are deciding on a lead […]
Pendo vs WalkMe
Suppose you are a SaaS business or a traditional business with a website or an app and are trying to provide a better user experience on your digital platform but don’t have enough time or energy to spend. In that case, you have probably been looking out for digital platform adaptation software. And if you […]
What Is Marketing Reach & Ways To Maximize It TODAY
Marketing reach is an key performance metric that helps with optimizing your time and resource spending in the best way possible. If you are in the marketing or advertising industry, you have probably heard this term before, but read more to find out how to calculate your market reach, how it differs from impressions and strategies […]
Top 26 SaaS Marketing Agencies in 2022
The SaaS industry has grown outrageously over the past decade —and it’s still growing. Unfortunately, this makes the environment become much more competitive and it get harder and harder to stand out. This is why your SaaS company probably needs a marketing consulting agency to guide through the rough marketplace. But how do you find […]
An Ultimate Guide To SaaS Marketing Funnels
Growth is a primary goal of most companies regardless of their size, industry, or the number of years they’ve been in business. And it goes without saying that revenue growth is one of the most important aspects to overall growth. For more revenue, you need to work on increasing the amount of value a customer […]
Chartmogul vs Profitwell: Full Breakdown of the Two SaaS Revenue Tracking Tools
With the recently growing industry of SaaS, it is crucial to be aware of every aspect of your business if you want to scale. If you don’t track every move and every result, it will become very hard to spot mistakes or determine successful methods. This is why digital analytics tools and platforms have become very popular. […]
Customer Journey vs Customer Experience Maps: Which One Should You Use?
If you’re a marketer, you’ve probably already heard the terms customer journey, customer experience maps, customer funnel, and plenty of other very similar-sounding jargon. And if you’re like most people, you’ve probably been wondering “what do you mean customer journey vs customer experience maps? Aren’t they the same thing!?” Well, they’re not, but both these […]
5 Ps of Marketing
There are five main elements of marketing that are controlled to influence customers, increase business value, and come forward amongst competitors. They are called the 5 Ps of marketing or the marketing mix. These five points — which are product, price, promotion, placement, and people — are used by companies to understand their market and its needs better. Thinking on […]
21 SaaS Marketing Metrics You Must Track in 2022
There are tons of marketing metrics available to SaaS companies, each addressing a different goal of your marketing strategy. Sometimes it can be hard to decide on the right key metrics, and sometimes you don’t have the resources to look at everything at once. So, here is a guide to SaaS marketing with a list […]
How to Write a Brand Positioning Statement + Examples to Steal
In any industry and market, you always need to make yourself stand out. There is always a lot of competition and you need to appear as a powerful and unique brand. A brand positioning statement is what provides that. It is the foundation of your marketing, and it informs every decision from the services you […]
The Complete PPC Reporting Guide: Definition, Best Practices, And Tools You Should Try
Pay-per-click advertising, or PPC, is one of the most important yet misunderstood areas of digital marketing. PPC reports serve a critical role and help marketers get a complete understanding of the types of ads that resonate most with audiences and which marketing channels are performing the best to optimize ad spend and increase the chance […]
How to Choose the Best Banner Size in 2022
Display adverts are shown to viewers on websites other than search engines and banner size is one of the most important components of it. They aim to reach a very large amount of audience on numerous different websites and attract the most people they can. Display ads can also be used for remarketing purposes which […]