Best Free PPC Reporting Tools You MUST Try Today

Shaping and monitoring pay-per-click campaigns manually may result in a company being dozens of steps behind in time and workforce compared to other companies in today’s conditions.

That’s why we use tools to perform many functions related to these campaigns.

Below, I will focus on PPC Reporting and talk about six free tools that have proven themselves.

What is PPC Software?

PPC software is software that works for various purposes on pay-per-click campaigns. These purposes include campaign and bid management, Competitor research, PPC optimization, and PPC reporting.

Paid growth is an essential factor for Demand Generation in B2B marketing. These tools are of great importance in ensuring this type of growth.

When PPC tools are used effectively, they allow you to get the most out of your campaign budget. It reduces your need for labor and saves a lot of time.

While all these contribute to your company’s growth, it allows you to make much more systematic investments by transferring the savings in your budget to other issues.

The structure of your company and sector is also an essential factor in your tool selection. Therefore, instead of choosing a random tool, you should scrutinize it to select the most suitable tool for you.

Today, some of these tools have started to have the ability to optimize themselves in line with the campaigns with machine learning. With the help of this feature, you can reach the right user in a much more efficient way.

Among the PPC software, those who are effective in reporting transform the data they collect through various channels into reports with clear visuals are called PPC reporting tools.

Why do you need a PPC reporting tool?

When analyzing your PPC campaigns, you need an accurate analysis of many metrics. Because, most of the time, the sole purpose of these campaigns is not to get the user to buy a specific product in one visit. Today’s marketing system works beyond that.

Many metrics serve many purposes, and manual control becomes quite complex.

Even if you have the raw data, you can’t speed up the process enough.

Observing these data in line with the right filters makes a significant difference. A tool that knows beforehand which metrics are key metrics for your product and campaign and prepares reports accordingly saves you a lot of trouble at once.

Having a visual command of every change you create for your campaign means you have control under all circumstances.

The tool you need may also vary depending on the size of your company, your budget, or the product you offer.

However, you don’t need to be on a low budget to use free tools. Some of these tools can perform very comprehensive operations and appeal to every industry element.

Top 6 Free PPC Reporting Tools

Cyfe

Cyfe is a PPC reporting tool that allows monitoring and analyzing data from various sources via dashboards and blends them with multiple reporting options.

Its customizable reports allow you to monitor the situation instantly and enable you to make future forecasts on trends.

Features

  • Real-time reports
  • Social media analytics
  • Sector Based KPIs
  • Automated e-mail reports
  • User specific reports
  • Unlimited History

Integrations

Cyfe has a large pool of integrations, including Google Analytics, Google Ads, Twitter Ads, Facebook Ads, MailChimp, Salesforce, HubSpot.
With the advantage of this large pool, you can work collaboratively with many platforms.

Pros And Cons

ProsCons
Cyfe has a not so steep learning curve. You can master the tool in a short time.It sometimes crashes and has bugs at critical moments.
The customization options are satisfactory, and it is possible to create a unique visual experience for both dashboards and reports.It may create unexpected additional fees when using some features.
The integration possibilities are vast and easy to integrate, so you don’t have to worry about the platforms you work with.It doesn’t have satisfying qualitative data collection abilities.
It can export reports in many ways and easily automate them. This provides excellent convenience for sharing.

Pricing

Cyfe has four packages.

  1. Starter
  2. Standard
  3. Pro
  4. Premier

Each package is based on the number of dashboards available and users. The dashboards in each package have the same features. That’s why you don’t miss out on any features because you’re in the low package.

You are entitled to a 14-day free trial period.

You can customize the Premier package according to your needs.

Details on pricing can be found here.

Google Data Studio

Google data studio is a PPC reporting tool created specifically for reporting purposes compared to its other products. It can prepare highly satisfactory visual and consistent reports for data sources in the Google environment.

Data studio was previously known as Data Studio 360. It was one of the tools released under “Google Analytics 360 Suite”.

However, a free version was announced later, allowing up to 5 reports to be created. This limit has now been removed. Users can create an unlimited number of reports for free.

Features

  • Collecting data from multiple sources
  • Advanced graphs and charts
  • Scorecards that visually measure key performance indicators (KPIs).
  • Historical Snapshots
  • Real-Time Updating

Integrations

In addition to Mysql and Amazon Redshift, Google Data Studio provides direct integration with products such as google sheets, google analytics, google ads, YouTube in the Google environment.

However, integration with some critical platforms in the industry is only possible through third-party developers.

Pros And Cons

ProsCons
It has extensive reporting optimization to create visual zones specific to your product and company.It does not directly support integration with some major platforms. This requires thinking about the problems created by third-party integrations.
It works with very high consistency with products in the Google environment. Because it provides full compatibility, many problems created by integration can be bypassed.The scheduled reporting options are insufficient, and you can share these reports with a limited number of people.
There are also extensive manual possibilities for data entry. Thus, you are not deprived of any data.It has elements that will waste time. The time required to start using and mastering are long. It can also run slow on large data entries.
Necessary precautions have been taken for a safe experience. So you have minimal concern for the security of your data and reports.

However, integration with some critical platforms in the industry is only possible through third-party developers. There are some Google Data Studio alternatives which can report on PPC without additional tools though, which you may want to look at.

Pricing

Google data studio is currently available for free.

Moreover, this is not a free trial version. There are no limits and no additional features that you will have for an additional fee.

Google Analytics

Google Analytics can be considered the flagship among Google’s PPC tools in many ways.

It has many features that you need in PPC and is quite suitable for those looking for a complete tool.

However, it is necessary to keep in mind that although it has a reporting feature, it is not explicitly designed as a PPC reporting tool.

Features

  • Reports on Advertising
  • Reporting of Crash and Exceptions
  • SDKs for iOS and Android
  • Advanced Segmentation options
  • Real-Time Reporting
  • Seo Analytics

Integrations

Besides providing direct integration support to google environment products such as Google Play, Google Display Network, Google Tag Manager, Google Adsense, AdWords, Wildfire, it allows creating integration for third parties.

Pros And Cons

ProsCons
Since it has a compact structure and appeals to a broad audience, the learning curve is not steep if you do not have extra needs.Dashboard customization options have limits, which limits freedom.
Good at automating reports. It offers many options in this regard.Since it is not specially designed for reporting, it does not give the most exceptional visuality and detailing results.
You can analyze data from many platforms with detailed import possibilities.Although the data import options are praiseworthy, using these options requires technical details and time. That’s why you have to make sacrifices in return for a successful import.

Pricing

Google Analytics is a free tool that contains almost everything it can offer, especially in PPC reporting.

However, for users who want to work in much more detail with a PPC tool, there is also a non-free version called google analytics 360.

You can learn pricing for this product by contacting the google team.

Details on pricing can be found here.

Google Adwords

Google AdWords is an advertising tool that allows you to create advertising campaigns that will enable you to reach your target audience through the Google environment.

For this reason, it would not be right to consider AdWords as a specialized tool in the field of reporting.

Despite this, Adwords has understandable and straightforward reporting options. These reports can often help monitor metrics while working on the ad campaign without the need for additional tools to report in detail.

Features

  • Reporting Editor
  • Auction Insights
  • Time Lag Report
  • Reporting on Search Terms
  • Scheduled email reports in varied formats

Integrations

Integration with many key platforms is available through the AdWords API. Almost all of the major platforms have GoogleAdwords integration.

Pros And Cons

ProsCons
It offers significant dominance over the google environment. It is possible to reach many vital factors that API Cannot reach through Adwords.Report sharing possibilities are minimal. People can only view reports via AdWords.
The scheduling facility is practical and effective. You can share data in the format you want whenever you want.It’s pretty weak in visualization, as it wasn’t developed specifically for reporting. Customization options are also scarce.
It has Basic level reporting for many KPIs. With this facility, you are using that platform to analyze an advertising platform. This often eliminates the need for additional tools.Its functional capabilities are not enough for users looking for detailed and compact analysis. It is tough to keep a regular report with specific filters without an additional tool.

Pricing

Google Adwords is a free tool. Of course, you pay fees for your advertising campaigns.

But all the features you will use during the analysis and creation of these campaigns are provided free of charge.

Dataslayer

DataSlayer is a PPC reporting tool that collects data from many platforms and creates and transfers reports based on these data to other platforms such as Google Sheets, Google data studio, and Bigquery.

Dataslayer, which practically performs a simple purpose, is a great solution, especially for small and medium businesses.

Features

  • Import/Export of Data
  • Visualization of data.
  • Drag and Drop

Integrations

Dataslayer can provide data from many sources, including Google Ads, Maria DB, Facebook, Google Analytics, Mailchimp, Google Search Console, DCM, Microsoft Advertising, Criteo, and YouTube.

Pros And Cons

ProsCons
Practical and functional interface designed to serve its purposeIt might take a while to load while gathering a large amount of data.
A fast and reliable user support team brings practical solutions to your problems.Although it cooperates with some important platforms, it does not have a vast data source pool. Accordingly, you may not be able to integrate some of the platforms you cooperate with.
It is very easy to use and does not require additional technical knowledge to specialize. This allows users of all kinds to use it.In some critical moments, bugs and errors may appear. Accordingly, you may have to start the process from the beginning and lose time.

Pricing

Dataslayer has a free basic version, and it provides most of what you need.

Other versions bring additional possibilities on API calls per day and user support.

Details on pricing can be found here.

Databox

Databox is a PPC reporting tool that allows you to create dashboards that you can customize in detail with data from different sources.

The tool aims to prepare the dashboards in a qualified manner and display these dashboards on many devices.

Features

  • Dashboard Designer
  • Metric Tracking
  • KPI Scorecards
  • Goal Tracking
  • Looped Databoard
  • Desktop,Tv and Mobile device support.

Integrations

Databox provides direct integration to many platforms, including Shopify, Linkedin, Google Ads, Google Analytics, Meta Environment, PayPal, Ahrefs, Hubspot, and more. Apart from that, its doors are open to third-party integration opportunities.

Pros And Cons

Some of the advantages and disadvantages of Databox compared to its alternatives are:

ProsCons
They have blended a clear and visually pleasing interface with functionality.The customization options that allow you to organize your dashboards almost limitlessly are not that effective when it comes to reporting. It isn’t easy to customize your reports functionally while creating them.
It appeals to all kinds of users. Ordinary users can specialize as much as users with a technical background.Although technical knowledge is not required to specialize, you may need a long time to determine your needs.
In the meantime, the number of pre-templates offered to you is very few.
For this reason, the efficiency you get from the tool decreases in the process of creating your own style.
In many reviews of the tool, users report that they got good user support when they had a technical problem.If you want to use an integration that you create, not an integration that the tool supports directly, the process is quite complicated.

Pricing

Databox offers a free package with all standard features, 3 data source connections, and many integration possibilities. This package provides users with a basic level of use.

However, if you want to access the signature features of the tool and aim for high usage, there are also three separate paid packages where you can set the limits with a slide bar.

Details on pricing can be found here.

Conclusion

PPC reporting tools eliminate the need to run many tedious processes manually. It allows the user to analyze the right part of the data within the framework of the right metrics.

However, these tools are not the same.

Choosing the right reporting tool in line with your company’s budget and needs is vital.

A properly selected PPC reporting tool can make you stand out radically compared to your competitors.

Using the tools effectively is as important as choosing the right tool. Expertise in marketing analytics provides great benefits in measuring the reporting capabilities of tools and making customizations accordingly.

You can take advantage of Marketing Analytics Courses to specialize in this subject and go one step ahead in this regard.

What is a PPC report?

For the analysis of pay-per-click campaigns, the processing of data in line with specific metrics and presenting them in a visually understandable way is called a PPC report.

Which is the best PPC tool for reporting?

It is not possible to talk about a definite “best” in the field of PPC reporting.
Many tools focus on different topics and companies evaluate the features of the tools according to their budgets and needs.
The tool that emerges most strongly from this assessment is the best tool for that company.

What makes a good PPC report?

What a Good PPC Report Should Have is an essential question for measuring the performance of your tool.

• The ability to present short and long-term data analysis with key metrics in line with the company’s goals determines the quality of a PPC report.
• At the same time, the PPC report should create a timeline for the company’s continuity of performance by enabling background analysis.