7 Best Hotjar Alternatives You Should Try In 2022

Analytics is important for SaaS companies. Considering its importance, you should be very careful while choosing the analytics tools that you will be using.

Hotjar is a popular and widely used analytics tool which you might have heard about. Hotjar is a strong tool that helps its users to understand the online behaviour of their website visitors. It simply combines feedback and analytics tools in order to provide a bigger picture of how to improve user experience and increase conversion rates.

When deciding on an analytics tool to use at your SaaS, you might be looking for different features, integrations, etc. In this article, you will see some of the strong alternatives of Hotjar.

Why you should look for a Hotjar Alternative?

Hotjar’s popularity is very high for SaaS companies and it is quite impressive that the company gained all its popularity since 2014 when it was founded.

Today over 900,000 websites use Hotjar to increase their website’s popularity and lovability among its users. Decathlon, Microsoft, and Panasonic are among the companies that use Hotjar.

It does not provide sufficiently explained improvement tips. 

Hotjar provides its users with a recording of visitors. Even this is a very detailed feature, it is nearly impossible for SaaS companies to derive any improvement ideas from recordings.

The reviews on G2 show that Hotjar is not very intuitive and processing some of the data is very difficult.

Hotjar’s UI is not easy-to-use, and it has a learning curve.

Not suitable for all teams

A clear understanding of a tool and its features is very important for SaaS companies. Many reviews show that employees are having a hard time understanding this platform.

Hotjar does data sampling

Hotjar doesn’t track all your visitors’ sessions & actions because of data sampling.


HockeyStack is an end-to-end analytics tool for SaaS companies. It unifies marketing, revenue, sales, and product data into one dashboard with no code so that you can understand what really drives revenue at your SaaS. It’s completely no code, and it doesn’t require any setup.

HockeyStack’s Features

HockeyStack offers these features with no code:

  • Step-by-step user journey
  • Custom dashboards
  • Funnels and goals
  • Insights
  • Surveys
  • Revenue analytics
  • Segments

and more

HockeyStack Pricing

HockeyStack has a free forever plan and 3 paid plans. Paid plans have a 14-day trial with a 30-day refund guarantee.

You can check out the pricing page here.

HockeyStack Integrations

  • Paddle
  • Stripe
  • Hubspot
  • Salesforce (coming soon)
  • Zapier (coming soon)

HockeyStack Pros and Cons

I might be biased, but this is an objective evaluation of HockeyStack’s pros and cons 🙂

HockeyStack Pros

The unique benefit of HockeyStack is its ability to unify your marketing, revenue, sales, and product data using no code. This allows you to uncover unique insights that you wouldn’t be able to by using multiple tools as they cause you to have fragmented data.

  1. You can integrate with Stripe, Paddle, and Hubspot and build every single dashboard that you can think of, using all sales, marketing, revenue, and product metrics.
  2. You can create funnels, goals, and surveys, which are rare to get with other tools on this list.
  3. You don’t need any developers, tracking is cookieless, and the script is small, so it doesn’t increase your site loading time.

HockeyStack Cons

HockeyStack generally lacks reporting features as it’s not focused on agencies and other reporting-based businesses.

  1. HockeyStack doesn’t have weekly e-mail reports
  2. The tool lacks some integrations, such as Salesforce, Mailchimp, and Zapier. (which are on the roadmap)

Google Analytics

Google Analytics is the most popular web analytics platform. It is offered as a service of Google Marketing Brand. Google Analytics tracks and analyzes different marketing metrics then provides its users with relevant reports.

Main features of Google Analytics

  • Campaign Measurement: Traffic.
  • Track your Goals: conversion rates & user activity.
  • Audience reports: Know your users.
  • Flow visualization: Follow every step.
  • Custom reports: Analytics data, made to order.

Integrations of Google Analytics

  1. CRMs
  2. CallRail
  3. DoubleClick DCM
  4. Shopify
  5. Zendesk
  6. Facebook
  7. Marketo

Pros of Google Analytics

Strong Integrations

Since it is being offered by Google it is easy to guess it comes with numerous integrations.

Detailed Demographics

Google Analytics offers its users detailed statistical reports.

Detailed Traffic Analysis

Google Analytics shows where your website traffic comes from and it allows you to segment your users for better and more specific analysis.

Cons of Google Analytics

Custom build is difficult

Customizing reports and analyses are hard to understand.

It has a hard to understand user interface

Most Google Analytics reviews complain about the complexity of UI and state the need for a cheat sheet of some sort.

Pricing of Google Analytics

Google Analytics offers 2 different pricing models. A standard version is a free tool for a lifetime however if you need more sophisticated tools you might need to upgrade to the paid version, Google Analytics 360.

Screenshotted from analytics.google.com

Crazy Egg

Crazy Egg was launched as a SaaS product in 2006. It was founded by Neil Patel and Hiten Shah. Its foundation is way earlier than Hotjar’s. It was one of the first testing tools for SaaS companies.

Crazy Egg is used by SaaS companies for tracking and evaluating user actions, improving conversion rates.

Main features of Crazy Egg

  • Heatmaps
  • Snapshots
  • A/B testing
  • Scrollmap
  • Overlay

Integrations of Crazy Egg

  1. Optimizely
  2. WordPress
  3. Google Tag Manager
  4. Shopify
  5. Wix
  6. Drupal
  7. Magento

Pros of Crazy Egg

Good Visuals

User behaviour is visualized in an understandable manner.

Enhanced User Experience

Crazy Egg is easy to implement and clear to understand with its visual reporting tools and quick setup.

Perfect and Exact Understanding of User Behaviour

Crazy Egg provides its user with recordings of website visitors’ interactions on the website. These recordings show the definitive user behaviours.

Cons of Crazy Egg

Lack of Customer Support

Crazy Egg offers its users a bunch of features however its support team is not enough for test ideas and full utilization of its tools.

Better for Long-term Use

Crazy Egg comes with a month to month plan. Due to this nature, the collection of statistical data takes 30+ days. As a result, it is needed to be used for multiple months in order to take actions based on data.

Pricing of Crazy Egg

Crazy Egg offers a 30 day free trial for its users. Other than that it comes with five different payment plans. Prices for regular plans vary between 24 dollars/month and 249 dollars/ month. You can select among these options based on your SaaS company’s needs. Crazy Egg also offers its users to build a plan based on specific needs.

Screenshotted from CrazyEgg.com


Founded in 2016 by Petr Janošík, Smartlook is a cloud-based analytics solution for SaaS companies. Its biggest difference from Hotjar is that it is mobile-based which gives it more flexibility. 

Smartlook helps businesses to understand user behaviour and tries to answer “what” and “why” questions behind every interaction. 

By answering these two questions Smartlook gives insight into customer behaviour with its numerous features

Main features of Smartlook

  • Additional recording information using API
  • Filters and Segments
  • Sharing recordings
  • Heatmaps
  • Funnels in Smartlook

Integrations of Smartlook

  1. Google Analytics
  2. Slack
  3. Zapier
  4. Integromat
  5. Zendesk
  6. Intercom
  7. Piwik PRO

Pros of Smartlook

Understandable Dashboard

Smartlook offers its user a variety of understandable and aesthetic dashboards which includes the main insight a SaaS company might need..

Further Understanding of User Behaviour

It allows you to filter. You can filter specific behaviours such as Rage Click. This feature helps the SaaS companies to further improve the under-developed parts or pages of their website.

It supports mobile apps

Smartlook’s mobile app support gives its users more flexibility over their work and increases its adaptation to the highly mobile world of today.

Cons of Smartlook

Not ideal for long-term use

Many users do not see a need for using Smartlook regularly. Reviews show that once the landing pages are optimized based on the findings of Smartlook, it is not useful until further development or optimization.

Not the best tool for integrations

If integrations are important to you and you are on a tight budget limit, Smartlook is not the app for you because most of the app integrations are offered as a paid service.

Pricing of Smartlook

Smartlook offers its users four different options. The first one is free and only for personal use. Then comes Startup and Business editions SaaS companies choose between these options based on the bigness of their data and website traffic. The last and most expensive one is the Ultimate option which can be tailored and customized for the specific needs of different SaaS companies.

Screenshotted from Smartlook.com

Lucky Orange

Similar to Hotjar Lucky Orange is a service provider and data processor. It focuses on providing data based on customer behaviour.

Lucky Orange gathers and delivers data on customer’s to its users mostly via Heatmaps and Recordings. Users of Lucky Orange can also utilize its tools to track website visitors in real-time. Lucky Orange allows its users to interact with website visitors for an enhanced UX.

Main features of Lucky Orange

  • Session Recordings
  • Dynamic Heatmaps
  • Live Chat
  • Dashboard Insights
  • Conversion Funnels

Integrations of Lucky Orange

  1. Adobe DTM
  2. Big Cartel
  3. Bigcommerce
  4. Blogger
  5. Custom Data
  6. Drupal
  7. Ecwid

Pros of Lucky Orange

Perfectly Understandable Interface

Lucky Orange comes with a great visual and comprehensive interface. With such an enhanced and understandable interface users can put all their focus on their work.

Live Chat Feature

The most distinguishing feature of Lucky Orange is that it offers a live chat feature. Hotjar or any other analytics tool has this feature so this is one of the strengths of Lucky Orange

Feasible and Integratable

I have read many reviews on Lucky Orange and there were numerous reviews on how it helped digital marketers from different areas with its various integrations.

Cons of Lucky Orange


Lucky Orange offers a free plan and other plans are cheaper than its competitors however what these plans offer would not be enough for most of the SaaS companies. Therefore they might have to upgrade for more expensive options.

Lack of Sophisticated Tools

Lucky Orange users complain about the lack of sophistication in the feature set.

Pricing of Lucky Orange

Lucky Orange offers its user a free trial for 7 days and a free plan with very limited data retention. Despite this fact, Lucky Orange is cheaper than most of its competitors including Hotjar. Lucky Orange’s plans are not based on sessions but on pageviews. 

Lucky Orange subscribers can save 10% for yearly subscriptions and 30% for 2 years subscriptions.

Screenshotted from luckyorange.com


Mouseflow is an analytics platform focusing on user behaviour. Mouseflow is used by more than 165.000 clients. These clients vary from startups to enterprises most famous ones are Deloitte and Dyson.

You can use Moseflow features to decrease your churn rates and set up funnels to see at which stage your customers drop.

Main features of Mouseflow

  • Heatmaps
  • Session Replay
  • Conversion Funnels
  • Form Analytics
  • User Feedback

Integrations of Mouseflow

  1. HTML
  2. WordPress
  3. Drupal
  4. Joomla
  5. 3dcart
  6. Magento
  7. PrestaShop

Pros of Mouseflow

Easy to Use

Mouseflow is a user-friendly tool. Its initial configuration is easy as well as application of its features such as heatmaps.

Responsive Customer Service Team

Mouseflow is easy to use but despite that, users can face several issues with any tool. In such a case customer service needs to be there to solve the issues. When a responsive customer service team and simplexity of tool is combined you end up with a customer-friendly tool.

Ability to run A/B tests

Mouseflow is capable of running A/B tests in the area of heatmaps which is very important for SaaS companies and user reviews show it is successful in that aspect.

Cons of Mouseflow

Addition of New Features

In the last years, Mouseflows added some new features like funnel builders and form creators. These new additions worry the loyal users that Mousefow will lose its superiority on heatmaps configuration.

User Experience on Mobile Devices

Even if Mouseflow works in a perfect manner on computers when it is used on mobile devices users can face some issues which indicate a lack of optimization for mobile use.

Pricing of Mouseflow

Mouseflow offers its users a free version which only allows the user to view 500 recordings per month. When users select a more expensive option tools they can use does not change but the number of recordings they can achieve increases. 

Screenshotted from mouseflow.com


Clicky is a web analytics tool that enables its users to see and review the details about their website traffic. While doing this, Clicky does not only focus on real-time data or historic data. It gives a more complete overview of website traffic by combining these two data types.

Main features of Clicky

  • Individual user tracking
  • Action-based alerts
  • Video analytics tracking
  • An on-site widget
  • Heatmaps

Integrations of Clicky

  1. WordPress
  2. Shopify
  3. Squarespace
  4. Microsoft SharePoint
  5. Weebly
  6. GoDaddy Website Builder

Pros of Clicky

Easy Configuration

 Clicky is an easy tool for SaaS marketers even if it requires some basic knowledge you or your marketing department do not need to have in-depth knowledge to use Clicky.

Real-time reporting

One of the important features of Clicky is real-time reports. With its real-time reports, Clicky allows its users to have access to up-to-date information and as a result facilitate the decision-making process.

Supports mobile devices

Clicky can be used on mobile devices and this quality separates it from its main competitors.

Cons of Clicky

Reports are Offered for Limited Periods

Clicky is good at reporting in general but when it comes to reviewing those reports, it is not the best tool. Since reports are available for limited time periods it is difficult to see a yearly overview of your website.

Not as widely used as Google Analytics and Hotjar

Even if Clicky is a popular tool, it is not as popular as pioneers of analytics tools such as Google Analytics and Hotjar. As a result, it is possible to see some integration problems with specific tools.

Pricing of Clicky

 Clicky offers its users a free version for unlimited time but with limited features. In addition to the free version, it comes with four different pricing options with varying features.

Screenshotted from clicky.com


Optimizely is a digital experience platform SaaS. Optimizely was acquired by Episerver in 2020. 

Optimizely offers 6 different products he Digital Experience Platform, Content Cloud, Commerce Cloud, Intelligence Cloud, Full Stack, and CDP.

Optimizely is being used globally and by its 9000+ customers, most famous of these customers are Dolby, New Era, PizzaHut, etc. 

Optimizely is a successful tool which returns favourable outcomes. The best example of Optimizely’s success is its collaboration with Mazda. After Mazda started using Optimizely user engagement on its website increased by 200% and gained 5m+ unique visitors in the first two months.

Main features of Optimizely

  • Feature Flags
  • Random Rollouts
  • A/B Testing
  • Content Management
  • Authoring Layout

Integrations of Optimizely

  1. Adobe Analytics.
  2. Adobe Audience Manager.
  3. Asana.
  4. BlueKai.
  5. Contentsquare.
  6. Demandbase.
  7. Google AdWords.

Pros of Optimizely

Ability to run multiple tests simultaneously

Optimizely allows its users to run more than one experiment at a time which improves time management.


Optimizely comes with a perfectly understandable user interface, anybody with some basic knowledge can use it without coding

API (Application Programming Interface)

Optimizely allows two applications to talk to each other with API.

Cons of Optimizely

Audience Targeting

Reviews show that audience targeting does not always match with internal source data on groups when identified in the same way.

Confusing experiment outcomes

Since Optimizely can run multiple experiments simultaneously it can be confusing to understand which experiment gives the incremental gains.

Pricing of Optimizely

You can see the pricing options of Optimizely here.

Zoho PageSense

Zoho PageSense is used in order to understand user integration on your website. Any action of your users can be tracked from clicks to scrolls.

Main features of Zoho PageSense

  • A/B Tests
  • Heatmaps
  • Funnel Analysis
  • Chrome Extension
  • Report Sharing

Integrations of Zoho PageSense

  1. Google Tag Manager
  2. Google Analytics
  3. Mixpanel
  4. Intercom
  5. Zoho Sites

Pros of Zoho PageSense

Includes all the necessary tools

Zoho PageSense has all the features that are expected from an optimisation tool.

Close Monitoring of Users

With Zoho PageSense’s easy use SaaS companies can track their website, visitors, with extensive tools and inclusive features.

Highly Detailed

Users can obtain big amounts of detail from Zoho PageSense.

Cons of Zoho PageSense

It is a bit pricey

Even if it provides valuable insights it is difficult to afford for small businesses.

 Unsatisfactory Customer Service Team

Despite its expensive price, it fails to provide a strong customer service team.

Pricing of Zoho PageSense

Zoho PageSense offers a 15-day free trial. After the free trial, users can select between three different pricing options. If you subscribe yearly you can get a discount of 20%.

Screenshotted from zoho.com


In conclusion, SaaS marketing is highly overarching. Therefore SaaS companies might need very different tools and features to meet their needs. 

In the end, you should choose the tool which best suits your needs and is in your price range. In this article, I listed some of the Hotjar alternatives if these do not satisfy your needs you should definitely check out HockeyStack.

Is Hotjar secure?

Yes, your and your user’s data is collected and processed cautiously.

What personal data does Hotjar track?

By means of personal data, Hotjar collects names, emails and similar personal information.