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Marketing

7 posts in this category.


What Is The Difference Between Customer Journey and Experience Maps + When To Use Them

What Is The Difference Between Customer Journey and Experience Maps + When To Use Them

Customer Journey Maps and Customer Experience Maps. If you have anything to do with marketing, I'm sure you have heard of these two terms. People often use them interchangeable and don't realize that they are different concepts. This creates inaccuracy and confusion while also putting many businesses behind in their marketing game.


21 SaaS Marketing Metrics You Must Track

21 SaaS Marketing Metrics You Must Track

Marketing metrics are values that SaaS marketers measure to assess their strategies and campaigns.

What is a PPC Report & What a Good One Should Have

What is a PPC Report & What a Good One Should Have

PPC reporting is the core of digital marketing. PPC reports serve a critical role to learn & iterate marketing ROI. A good PPC report has different metrics and qualities. This article will cover all PPC reporting related questions.


What is Channel Marketing

What is Channel Marketing

Marketing channels are where you promote your products —like social media, events, or SEO. Channel marketing, however, helps you release yourself from the hustle of selling products and instead focus on perfecting them.

What is Saas Marketing, and Why Your Definition Is Wrong

What is Saas Marketing, and Why Your Definition Is Wrong

Software as a Service, shortly SaaS is a fairly new area that can still leave many question marks in the head. The product in this industry is mainly cloud-based apps, and SaaS marketing is known as the branch of marketing that focuses on selling these products. But how does it work exactly? Why is SaaS marketing different? What strategies work best in 2021? What are some of the best SaaS marketing platforms? In this article, you will get all the answers and more from a SaaS with 4000+ customers worldwide.


5 P's of Marketing

5 P's of Marketing

There are five main elements of marketing that are controlled in order to influence customers, increase business value, and come forward amongst competitors. They are called the 5 P's of marketing or the marketing mix.

Building the Perfect Digital Marketing Team in 2021

Building the Perfect Digital Marketing Team in 2021

The internet is becoming a more and more critical part of our lives every day. Today, it is almost obligatory to use this worldwide network, which is actively used by billions of people, to develop and continue your business. At this point, it is essential to have a digital marketing strategy that will promote your brand correctly. If you want to acquire new customers, you need to plan your brand's online presence for the long term.