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So challenges of running a community are plentiful. A community, when it’s small and nascent, it is rad. Everybody knows everybody. But as you scale it, that intimacy leaves suitable, to an extent. Two of the biggest challenges are one At scale having small groups in a bigger community will help increase different metrics. One […]
I think our marketing team is big. It’s got bigger, particularly over this last year, anyway. It got bigger rapidly. I think we’ve probably added about 10 people this year, maybe a bit more. We’ve just received our series C, the thing is, marketing has contributed over 50% of revenue to the business since we started. […]
There are some simple truths about products and the demands they serve: We know we have a problemWe want to address it efficiently but can’t “just do it” Aside from the usual 5 tips on how to get topic ‘n’ right suggests, new problems are not always perfectly covered by your current employees. Your processes […]
I started about six months ago and was always scared of video. I’ve been posting on LinkedIn with text posts for about a year. And it was okay. But I started seeing TikTok emerge, especially for B2B, and I started seeing, even just scrolling through LinkedIn, there were differences in my feed. Just for some […]
One of the big reasons why I joined GetAccept was that marketing had a very important role. It was very clear that the company cared about marketing and that marketing plays a role in the company’s growth. I think that’s, it’s not always the case. Not where I’ve been, at least. So I think in […]
I don’t think it’s actually marketing and sales alignment anymore. It’s marketing plus sales, plus customer success, plus product, plus finance alignment. It’s go-to-market alignment. If you really want to crack the retention number, if you really want to focus on growth and efficiency, the only way you can do that holistically is by having […]
In a nutshell, everything is about your campaign objective, and when you optimize the campaigns, you need to stick to the objective you put in place first. Our campaigns have four main objectives, reach. traffic, video views, and conversions. We are using reach as an objective in most of our campaigns. Reach is emphasized because […]