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The Software-as-a-Service industry is one of the most competitive sectors these days. In such a competitive market, it’s vital to have an optimized digital presence. The success of your SaaS product depends on many factors such as community building, word of mouth, and on how much your website converts. The latter – designing for conversion […]
The Software-as-a-Service (SaaS) marketplace has been around for decades, but the rise of Industry 4.0 and events like the recent pandemic has truly propelled its growth. To be more specific, the SaaS market size is expected to scale from US $130.7B in 2021 to a staggering US $716.5B in 2028. This means that the demand […]
Every team in a digitally optimized company is empowered to explore product data, gather technological insights, and make informed decisions to work towards business goals. Oftentimes, these goals are focused on increasing long-term customer loyalty and value.Teams that are digitally optimized tend to be collaborative, data-driven, and iterative. It is the responsibility of company leaders […]
Data from a recent report shows that the SaaS market grows by 18% each year. Although the market is growing quite rapidly, achieving sustainable growth is still challenging for SaaS companies. Since the competition is increasing at an unprecedented rate, it’s extremely important to keep track of certain metrics that will help you make the […]