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We decided to steer the direction of the Labs theme for this analysis and dedicate this one solely to sales. Specifically, we looked for three answers: – What’s the average pipeline generated by a sales rep? – What’s the relationship between deal size and sales cycles? – What’s the relationship between deal size and sales […]
If your revenue is steady and your business is profitable, you have nothing to worry about, right? While you might assume this to be true, nothing is constant in the business world. To mitigate the risk of being affected negatively by changes, you must first understand the nature of your revenue. This is what revenue […]
What is Saas Revenue Forecasting? SaaS revenue forecasting is the revenue a SaaS company expects over a period of time. Revenue forecasting is becoming a critical part of business strategy today. From smaller start-ups to the SaaS giants, all entities are gathering and leveraging insights to determine and streamline the business’s direction early in the […]
It’s absolutely essential for your organization to keep precise track of revenue. SaaS revenue recognition provides you in-depth insights that enable you to understand your business’s financial performance. Improving profitability means increasing revenue, and your organization can only do that if it has a holistic view of its financial performance. The unique challenges that the […]
Many companies tend to focus solely on revenue generated by customers. While doing this, they can sometimes overlook the expenses. This isn’t the best approach as revenue is always associated with some costs incurred for marketing etc. As your company grows, you’d expect your customer base to increase too. Naturally, not all of these customers […]
Imagine a magic sphere. It shows you the best ways to grow your business and generate income, knows which customers you need to approach and which sales deals will be closed successfully. All you have to do is listen carefully to this magic sphere. Wouldn’t that be fantastic? Now, what if I told you something […]
According to Gartner’s report, 80% of SaaS companies have subscription-based business plans. This rate is expected to increase further in the future. There are several reasons why a subscription-based business plan works for SaaS companies. First of all, this model increases how users discover and interact with a new product or new product features. In […]
With revenue attribution, marketers can understand which campaigns and marketing activities lead to the highest engagement and conversions. Over time, this directs the marketing budget and resources to the sources that generate the most revenue. To learn about why B2B SaaS businesses invest in revenue attribution, what models they use, and the best attribution tools in the market, read on.
To understand the performance of your subscription business and the behaviors of your subscribers, you need to be in control of different subscription metrics. This article will look at top subscription metrics that you should check to ensure a successful subscription business.
SaaS companies want to grow, increase their customers, increase their revenue, and in doing so, they need to focus on the right things. To do this, companies need SaaS metrics. Thanks to these metrics, you can make better decisions and change your strategies for your company’s growth. This article will explain the most important metrics […]
Tiered pricing is achieved by delivering several versions of your service at different price points, hence assisting in the growth of your funnels and your business. You may achieve this by differentiating your service by adding features, perks, or traits.
As a SaaS company, you're probably familiar with the word "retention." However, if the only retention you're focusing on is customer retention, you're missing out on two other important metrics: Net Revenue Retention (NRR) and Gross Revenue Retention (GRR).