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According to Gartner’s report, 80% of SaaS companies have subscription-based business plans. This rate is expected to increase further in the future. There are several reasons why a subscription-based business plan works for SaaS companies. First of all, this model increases how users discover and interact with a new product or new product features. In […]
With revenue attribution, marketers can understand which campaigns and marketing activities lead to the highest engagement and conversions. Over time, this directs the marketing budget and resources to the sources that generate the most revenue. To learn about why B2B SaaS businesses invest in revenue attribution, what models they use, and the best attribution tools in the market, read on.
To understand the performance of your subscription business and the behaviors of your subscribers, you need to be in control of different subscription metrics. This article will look at top subscription metrics that you should check to ensure a successful subscription business.
SaaS companies want to grow, increase their customers, increase their revenue, and in doing so, they need to focus on the right things. To do this, companies need SaaS metrics. Thanks to these metrics, you can make better decisions and change your strategies for your company’s growth. This article will explain the most important metrics […]
In this article, I will talk about what revenue attribution is, why it is important for SaaS companies, and some examples of revenue attribution dashboards that you can utilize. Although this article is relatively short, I believe that you can learn a lot from it if you read it.
Tiered pricing is achieved by delivering several versions of your service at different price points, hence assisting in the growth of your funnels and your business. You may achieve this by differentiating your service by adding features, perks, or traits.
As a SaaS company, you're probably familiar with the word "retention." However, if the only retention you're focusing on is customer retention, you're missing out on two other important metrics: Net Revenue Retention (NRR) and Gross Revenue Retention (GRR).
