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Digitalization has effectively improved the way businesses operate. Companies now have data-rich strategies with concrete numbers telling them where they started from and where they are now. To figure out which of these strategies are working best, companies need analytics tools that will help them understand everything from the sources that drive revenue to how […]
Improvado is a tool for gathering marketing data and automating reporting. Small and mid-sized organizations utilize it, and it can be hosted on-premises or in the cloud. Users of Improvado can analyze and compare the effectiveness of advertising channels and campaigns using a customizable dashboard that is provided. Using cross-channel attributions like post-click and post-view […]
Marketing intelligence is key to improving marketing strategies. Analyzing your mareting data enables you to make informed decisions about competitor behavior, consumer trends and market opportunities. Of course, collecting this data manually is a waste of time. For your marketing efforts to be effective and to make timely decisions, you need a practical marketing intelligence […]
Marketing automation refers to using technology to streamline marketing efforts and increase their effectiveness. With a single automation platform, businesses deal with all marketing tasks and activities, such as managing ads, social media and email marketing, and SMS marketing.TapClicks is one such marketing automation software that has been around for over a decade. TapClicks was […]
SaaS companies implement different marketing strategies through a wide variety of channels. But there is one thing everyone agrees on: Content marketing is essential for SaaS companies. According to a study by Business 2 Community, 98% of the most successful SaaS companies have a blog. In addition, statistics show that high-quality content marketing gives SaaS […]
According to a report by Econsultancy, one in two companies say conversion rate optimizations play a significant role in their marketing strategy. However, only about one-fifth of these companies are satisfied with their conversion rate. You know what that means? It means that most companies set the wrong strategy for conversion rate optimization. Now, while […]
The value of data and its importance in every industry is increasing day by day. For this reason, making data-driven decisions, especially in the marketing sector, enables you to run more accurate strategies and campaigns, putting you ahead of your competitors. According to Forbes, companies with data-driven marketing are six times more likely to increase […]
Caught up in the Mixpanel vs Google Analytics debate and can’t figure out which one’s better for your company? Both Mixpanel and Google Analytics are great analytical tools with a lot to offer, from event-based tracking to customer journey analysis. This is why it can be difficult to decide on the right tool for your […]
In today’s fast-changing and highly competitive industry, you have to make the best marketing decisions to ensure the sustainability of your business. It is only possible by determining which strategies work and which do not. Bizible is an Adobe tool that allows you to measure the effectiveness of your campaigns and marketing tactics and make […]
Marketing attribution is an important and effective way to evaluate and track your marketing efforts and your resources. You can successfully better your digital marketing and ROI by tracking customer touchpoints. Ruler Analytics is a marketing attribution software with closed-loop multi-channel tool to help you gain insight and track customer journey over multiple touchpoints. Keep […]
Business intelligence platforms are essential tools to help you make data-based decisions. These tools allow you to collect and visualize your data in one place. According to Deloitte, companies that make data-driven decisions are 59% more likely to act on their analytics results and 77% more likely to meet their business goals. There is a […]
Marketing attribution software allows marketers to understand which channels, campaigns, content and ads drive the most revenue so they can optimize performance and improve ROI. If Dreamdata is not the best attribution tool for your business, keep reading to learn about other great alternatives.
The features that meet the expectations and needs of each company from the CRM tools are different. So what are the priorities of your company? Which CRM service will work in parallel with the operation of your company? If you wonder which Saas CRM tool will meet your needs, continue reading. This blog will be the CRM encyclopedia for you.
Conversion rate is one of the oldest metrics that help you understand your website’s success. B2B services have an average of 5.9% conversion rate, so they use various tools & methods to optimize their conversion rates. In this article, I will go over the best conversion rate optimization tools that you can choose from based […]
Whatagraph is a performance monitoring and reporting tool that focuses on data analysis and visualization. Even though it can help you with a lot of aspects of your marketing strategies, it is not the only option in the market. In this article, we will look at some Whatagraph alternatives and help you to choose the best tool for your needs and preferences.
Business intelligence (BI) and data visualization help you collect, analyze, and display data to turn it into insightful actions. Without these processes, data is merely a collection of mysterious numbers. However, with BI and data visualization, data becomes valuable information that can enhance your business. In this article, we'll look at Domo, a BI tool, and its alternatives to give you a better understanding of what each tool offers and how you can decide which one is the one for you.
In this article, I will discuss some alternatives to Appcues, why you should try those out, and which one would be most suitable for your pricing range. Alternatives mentioned in this article will be Pendo, Userpilot, WalkMe, and Userguiding. I will mainly give insights regarding what they provide and how much they charge.
As technology improved over the last years, customer data became one of the central elements in the growth and success of businesses. If businesses can control, track, and analyze customer data accurately, they can understand customer profiles, habits, and preferences easily. Since customers are the building blocks of any business, tools that can help you […]
Pendo, one of the most well-known product experience platforms on the market, which helps software companies to achieve successful user engagement and digital adaptation. In simple words, Pendo helps companies to collect data about user insight, user guidance, and user communication. It is specially designed to make product teams' lives easier to monitor and analyze feedback from customers and act according to the data in hand.
In this article, I will talk about Appcues and Pendo, their features, differences, and similarities. If you are stuck in choosing between Appcues and Pendo or want to learn more about these two software tools, this article will help you make the right call.
First impressions are crucial, and this is especially true when it comes to onboarding new users. It's critical to optimize your onboarding flow on a frequent basis in various instances. Your new sign-ups will not remain around if you don't provide a quality user onboarding experience, and you may face churn User onboarding is your chance to develop the habits and patterns of use that will lead to long-term retention and actual development for your business. In this article, I'll compare the most widely used Digital Adaption solutions, Appcues and Walkme. But first, it's essential to comprehend why your SaaS needs Product Adaption.
There are many tools for SaaS analytics that perform a wide spectrum of different functions. Choosing the right tool for the right function makes a radical difference for your SaaS Company. Every SaaS company has its own needs, and it is essential to choose the most suitable tool for it after examining the features offered by the tools in detail.
Power BI is a data visualization tool designed and offered by Microsoft. As its name suggests, the primary focus of Power BI is business intelligence.
Power BI is a cloud-based tool and provides its users with several services under "Power BI Services." Power BI is offered for both mobile and desktop use, and the desktop use is enhanced with "Power BI Desktop."
In this article, I talk about what Marketing Analytics is, why it is important, and the software you can utilize to keep track of your Marketing Analytics Metrics. Then I will talk about Google Analytics, SemRush, BuzzSumo, Databox, Improvado, and Ahrefs, their advantages, and shortcomings.
Segment has a feature that allows organizations to simply collect and separate their users' behaviour using their events. Segment also does a decent job of identifying users and displaying their demographics based on a variety of parameters. Segment differs from conventional ETL tools in that it is meant to gather and link customer data from a variety of marketing, analytics, and data warehousing technologies and unify it into customer profiles. It has connection to a number of SaaS data sources and data warehouse destinations, while not being primarily an ETL tool.
Subscription management is essential for SaaS companies. Successful subscription management gives a high customer retention rate, and a high retention rate indicates a profitable business. SaaSOptics is one of the most popular platforms in subscription management. SaaSOptics automates financial operations for B2B SaaS businesses. SaaSOptics is a cloud-based solution, and it is being used chiefly by start-up companies. SaaSOptics utilizes SaaS marketing and sales metrics, scale billing and payments.
Web analytics tools are essential for SaaS companies in order to better understand visitors and potential customers, improve user engagement and retention, and achieve business growth. However, with so many options, it can be tough to decide on the best analytics tool for your business. If you have been using Matomo for while and are […]
Are you a user that has used Amplitude for a long time but is looking for alternatives now? In this article by HockeyStack, I will help you with some prominent alternatives that will enable you to find the software that best suits your needs.
It is quite hard to change the system your company operates with. It is even harder to find an alternative system. If you are looking for alternatives to Recurly, this HockeyStack article will help you to compare alternatives and find the best system that suits your needs.
Trying to track and manage your subscriptions, billings, and cancellations on your own, without getting an outside source, is almost impossible. To succeed and grow, you need to find the best subscriptions and billing software. These platforms track data and metrics to help you to analyze and strategize.
SaaS companies need to analyze user engagement on their website and in products to find and fix UX issues, better allocate marketing budget, and grow revenue. In this blog post, I will compare two analytics platforms that you can use to analyze website engagement: Oribi and Google Analytics.
As the majority of SaaS businesses depend on subscription revenue, understanding the main drivers of retention is integral for marketing and product teams. Mixpanel and Amplitude are two well-known analytics tools to help you uncover insights so that you can improve your retention rate. This guide will help you decide between these two tools.
It's important to use the right tools while analyzing and improving product engagement in B2B SaaS marketing. Amplitude and Heap are two of the most popular product analytics platforms that enable companies to track their users' product engagement. In this article, I’ll take a deep look into both.
Businesses are always on the lookout for more about their customers that will enable them to take make data-informed decisions to maximize customer satisfaction, increase customer retention, and drive pipeline. After all, which company doesn’t want to know specific patterns and behaviors of their users to easily convert them into customers and maximize revenue? Mixpanel […]
Suppose you are a SaaS business or a traditional business with a website or an app and are trying to provide a better user experience on your digital platform but don’t have enough time or energy to spend. In that case, you have probably been looking out for digital platform adaptation software. And if you […]
With the recently growing industry of SaaS, it is crucial to be aware of every aspect of your business if you want to scale. If you don’t track every move and every result, it will become very hard to spot mistakes or determine successful methods. This is why digital analytics tools and platforms have become very popular. […]
Your landing page is your company’s most important asset in terms of branding and converting your leads. A critical aspect of converting your traffic into customers is using the best tools in the market for your needs. To optimize your conversion rate, I have listed the tools that you can use today to maximize your […]