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For over 15 years, I’ve had the pleasure of collaborating with great marketers, including those in product marketing, operations, content, demand gen, brand, and more. One thing remains constant: B2B marketing is always changing, usually through gradual iteration, but occasionally we witness a relative sea change where new technologies, strategies, and tactics are required. In […]
 I started about six months ago and was always scared of video. I’ve been posting on LinkedIn with text posts for about a year. And it was okay. But I started seeing TikTok emerge, especially for B2B, and I started seeing, even just scrolling through LinkedIn, there were differences in my feed. Just for some […]
In this article, I will talk about the different types of marketing analytics and how they (should) affect your marketing strategy. Adjusting to flexible business environments is especially vital for SaaS businesses. Aside from this article, if you are looking for ways to learn more about marketing strategies, you can check out other articles written on the HockeyStack blog.
Within the context of the IoT’s massive growth in recent years, and the increasing necessity of internet of things app development, it is no surprise that SaaS is sought after. SaaS solutions can be beneficial to those working in different industries. It isn’t only good for people working in offices. It also helps those who […]
Attracting new customers is very important. However, your relationship with your customers doesn’t end when you make a sale. As a SaaS business, it’s also crucial to keep customers onboarded as long as possible. If a customer loves your product and becomes a loyal, long-term user, they create additional value, by referring friends, subscribing to […]
Acquiring customers is a vital step for your SaaS business to be able to succeed, and it’s crucial to track these customer acquisition efforts. In this way, you can detect the performance and the growth of your company and then, get a clear idea to better them. To attract customers and acquire them, observing whether […]
The product manager is the person who prepares a roadmap for the successful launch of the product produced in the company he works for, manages the marketing process of the product, and works to maximize the profit of the company from that product. As stated by 280 Group in its report, a qualified product manager […]
According to CoBloom’s analysis of the 250 largest SaaS companies, the top 10% of their blogs generate an average of 45,700 organic visits. An average blog published by these 250 companies is visited 573 times. Even this data reveals how important it is to have good content marketing and regular review and analysis of content. […]