Which Blog Posts Bring The Highest MRR? Learn With Content Marketing Dashboards
Content marketing is rapidly getting more popular, appealing to various businesses and marketers. In 2021, 82% of marketers reported actively using content marketing as their lead strategy, which significantly increased compared to 2020. Content marketing revolutionizes how companies interact with their customers by utilizing and distributing content in any form and structure. It helps you not just to sell a single product but the company and support itself, enhancing the loyalty and connection between you and your potential customers.
This article will look at one of the most crucial aspects of content marketing, content marketing dashboards, to help you understand what makes a content marketing tool and dashboard good enough to be used.
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What Is A Content Marketing Dashboard?
To have a successful content marketing strategy, you need to track different KPIs, metrics, and information about how well your content is doing and how much value it creates. Thus, content marketing dashboards are vital parts of content marketing tools, allowing you to analyze, display, and check data according to your needs and preferences.
In short words, a content marketing dashboard is a panel that displays all the critical components of a content marketing campaign in one place, enabling you to assess and act quickly. Since it gathers all information in digestible chunks in one place, it gives you valuable insights into content marketing analytics just at one glance.
Metrics To Use In Content Marketing Dashboards
You need to be familiar with different marketing metrics to analyze data and make critical decisions. These marketing metrics will help you see what drives content marketing, how specific content performs, and what you can do to optimize your strategies.
Here is a list of the most important ones:
Bounce rate is the percentage of visitors that land on a page but leave without further action, such as clicking on a link, making a purchase, moving to a second page, etc. It shows you whether visitors find your website/content engaging and attractive enough to spend their time on. Therefore, it is closely related to how successful your content marketing is. If your content can create value for the visitors, the bounce rate will decrease and probably lead to an increase in conversion rate. On the other hand, a high bounce rate can be detrimental to the growth of your business, indicating a functionless content marketing strategy.
MRR (monthly recurring revenue) is a fundamental metric of any SaaS business. It is the measure of monthly revenue you generate from content marketing. It helps you see the general view of how much revenue a specific content marketing strategy brings regularly. It also allows you to assess the overall business performance and revenue generation.
With MRR, it is also easy to predict how much a content marketing campaign will bring for the next months since MRR focuses on repeating (recurring) revenue.
Expansion revenue is the extra revenue generated after the initial purchase or contract. It calculates the revenue that comes mainly from up-sells and cross-sells. Therefore, it is a good indicator of customer satisfaction and customer engagement. In other words, expansion revenue helps you to understand whether your content brings extra value and revenue to your business.
Since expansion revenue is generated from existing customers, in the long run, it is very beneficial for the growth of the company. It ensures that you are not dependent on acquiring new customers and your existing customers are loyal.
Signups is a metric that interests businesses that offer free trials, freemium plans. Signups calculates how many people visit your website sign up for a free trial. It helps you understand what drives signups and how you can optimize your content marketing strategy to increase signups.
Signups show you that your content marketing strategy attracts visitors and urges them to try your product. This allows visitors to get to know your product and experience the value you create for them, enabling them to be more susceptible to converting into customers.
Signups is also crucial for assessing conversion rate. Since not all signups turn into long-term customers, looking at signups with other metrics is essential to get the complete picture.
Feature engagement is a metric that analyzes how your users engage and interact with different features. Therefore, feature engagement gives you a clear picture of which features are preferred and which are overlooked. According to the data, you can change your content marketing strategy to attract more customers.
Feature engagement is also essential to understand how your content marketing campaigns affect user behaviors. If you see an increase in feature engagement of a specific feature after content marketing, your content creates value for your product and helps you market your business.
Churn is one of the most well-known metrics to understand how your business works and how satisfied your customers are. Essentially, churn is the rate you lose customers in a given period of time. It lets you see how many of your customers you are losing daily, monthly, and yearly. Therefore, you can test different content marketing strategies with churn and assess which one prevents churned customers.
Similarly, you can also use churn to understand how customers react to different types of content and improve your strategy accordingly.
Measure The ROI Of Content Marketing
HockeyStack is an end-to-end analytics tool for SaaS companies. It unifies marketing, revenue, sales, and product data into one dashboard with no code so that you can understand what really drives revenue at your SaaS. It’s completely no code, and it doesn’t require any setup.
With HockeyStack, you can answer inter-departmental questions that you cannot answer with any other tool on the market, such as:
- How much revenue did a certain blog series bring us?
- What is the activation rate of users from Facebook Ads?
- What is the average contract value of sales that our whitepaper generated?
- Do users that affiliates bring churn faster than users that marketing brings?
By providing answers to these questions, HockeyStack allows SaaS businesses to get rid of fragmented data and start understanding what really affects their revenue.
HockeyStack offers various dashboards that allow you to analyze and assess your content marketing strategies and improve accordingly. Now, let’s look at some of the examples, and if you want to explore the fantastic world of HockeyStack further, you click on the image to see it live!
Blog Posts That Drive Revenue
With this dashboard, you can track the exact revenue you get from blog posts. Moreover, you can change the columns to track the metrics that are important for you. For example, you can change MRR with ACV or signups with demo win rate to better understand which blog post drive the most revenue for your SaaS.
Since this dashboard not just focuses on a single metric, you can easily compare different strategies and metrics. This allows you to understand how a blog post affected visitor and user behaviors and why it generated more signups, revenue, etc.
With the simplistic design, this dashboard also enables you to identify your weaknesses and strengths quickly. Since you don’t lose time to identify any problems or see the strategies that drive revenue, you can quickly take action and optimize your content marketing strategy.
Internal Links – Signup Influence
“Internal Links – Signup Influence” dashboard is a visual funnel that helps you understand the relation between signups and internal links. It gives you an idea of how the internal links embedded in your website enable you to convert visitors into users.
Even though signups do not necessarily mean long-term customers, it is the first step to hook the customers. Therefore, understanding the relationship between the internal links and signups can significantly affect how you present content.
You can use this dashboard as a guide for embedding and utilizing internal links to drive conversions. Since it shows the total number of users, dropoff, and funnel conversion rate for three different categories, which are view content, view another content (internal link), and signup, it gives you a clear picture of how certain links affect visitors and user behaviors. Therefore, you can use this dashboard to assess dropoffs and conversion with internal links and content engagement.
Content Lead Quality
“Content Lead Quality” dashboard is valuable for understanding how sales affect content performance. In other words, how well your sales and content marketing strategy work together to generate conversions.
With this dashboard, you can assess the quality and value of different content and decide whether you want to use it further or not. This helps you save resources that can be used and be beneficial elsewhere.
“Content Lead Quality” dashboard also allows you to analyze the reasons behind the quality of content, meaning what makes a content valuable and high quality.
If a certain content generates more conversion than others, it shows that your visitors find that content engaging enough to signup for your product. This allows you to assess and optimize your content marketing strategy according to the visitors’ needs and preferences.
Sources That Drive Revenue
For any business, allocating resources to sources that generate the most value is crucial for establishing and growing a robust business. HockeyStack’s “Sources That Drive Revenue” dashboard does exactly this: it saves you time, energy, and money that can be used anywhere else.
This dashboard shows which sources generate more signups, expansion, and MRR. It is similar to the “Blog Posts That Drive Revenue” dashboard that also focuses on these metrics. This dashboard allows you to understand which sources you need to focus on and which sources you need to market your content. Since this will help you allocate your valuable resources to things that really create value for your product, you will be able to generate more revenue and save a lot of time and money.
Bonus: Prioritize Blog Posts That Need Optimization
Content marketing dashboards are crucial tools for analyzing and understanding overall performance content marketing campaigns and strategies. They allow you to collect and display data that can be utilized to optimize content marketing according to your needs and preferences. They also help you get to know your visitors and customers, understanding how they react to different types of content and other marketing works.
With the help of HockeyStack, you can quickly and easily see how your content marketing performs and ensure the growth of your product.
Absolutely yes. Content marketing allows SaaS businesses to market their product without being “salesy.” This helps them create valuable content that can increase conversions and overall business performance.
It depends on the metric and your goals. Some metrics like organic search traffic need to be checked weekly, but other metrics like cost per lead can be checked monthly.