Marketing and analytics go hand to hand as marketing is the art of analysing data over time to find the best message as well as the pain point of the target customers. In this post, I will be going over the top marketing metrics to track in 2021.
January 22nd, 2021Your copy is the most important thing on a landing page. It makes or breaks your conversion rate. Many people do not spend much time in this part of landing page building and end up with conversion rates nearing 1%. In this article, you'll learn exactly what you need to do to fix your copy and increase your conversion rate.
August 14th, 2020A lot of simple analytics tools don't analyze user behavior. They just show referrers on the dashboard. In this article, we will explain why you should use an event-based analytics tool like HockeyStack.
August 7th, 2020