Countly Alternatives

Before making a choice regarding your product, it is critical to analyze user data in real-time to spot patterns and understand their behavior. There are a number of tools available to assist you in analyzing all user data and extracting actionable and useful information that you can utilize to improve your performance. Countly is one of the most popular tracking apps this year. Countly is a mobile, online, desktop, and IoT analytics and marketing platform. More than 2000 Countly Servers collect data from 14000+ apps throughout the world. Countly is offered in two versions: self-hosted and private Cloud.

This article will assist you in deciding amongst the solutions available as alternatives to Countly. 


What’s HockeyStack?

HockeyStack is an end-to-end analytics tool for SaaS companies. It unifies marketing, revenue, sales, and product data into one dashboard with no code so that you can understand what really drives revenue at your SaaS. It’s completely no code, and it doesn’t require any setup.

HockeyStack’s Features

HockeyStack offers these features with no code:

  • Step-by-step user journey
  • Custom dashboards
  • Funnels and goals
  • Insights
  • Surveys
  • Revenue analytics
  • Segments

and more

HockeyStack Pricing

HockeyStack has a free forever plan and 3 paid plans. Paid plans have a 14-day trial with a 30-day refund guarantee.

You can check out the pricing page here.

HockeyStack Integrations

  • Paddle
  • Stripe
  • Hubspot
  • Salesforce (coming soon)
  • Zapier (coming soon)

HockeyStack Pros and Cons

I might be biased, but this is an objective evaluation of HockeyStack’s pros and cons 🙂

HockeyStack Pros

The unique benefit of HockeyStack is its ability to unify your marketing, revenue, sales, and product data using no code. This allows you to uncover unique insights that you wouldn’t be able to by using multiple tools as they cause you to have fragmented data.

  1. You can integrate with Stripe, Paddle, and Hubspot and build every single dashboard that you can think of, using all sales, marketing, revenue, and product metrics.
  2. You can create funnels, goals, and surveys, which are rare to get with other tools on this list.
  3. You don’t need any developers, tracking is cookieless, and the script is small, so it doesn’t increase your site loading time.

HockeyStack Cons

HockeyStack generally lacks reporting features as it’s not focused on agencies and other reporting-based businesses.

  1. HockeyStack doesn’t have weekly e-mail reports
  2. The tool lacks some integrations, such as Salesforce, Mailchimp, and Zapier. (which are on the roadmap)

Google Analytics

It is a web analytics tool used to measure and compare website traffic and campaign conversion rates. With various tools such as Funnel visualization, Google Analytics analysis may identify websites that are functioning improperly. It also has more complex functions, such as Custom Visitor Segmentation. Google Analytics enables firms to understand their user’s behaviors. Understanding the behavior of component subgroups of users apart from your users is quite important for the successful implementation of a marketing plan. Google Analytics was introduced on November 14, 2005, as an outcome of the acquisition of Urchin Software, which was founded by Brett Scrosby, Scott Crosby, Paul Muret, and Jack Ancone.

Main Features of Google Analytics are:

  • Advertising Reports
  • Campaign Measurement
  • Remarketing
  • Search Engine Optimization
  • Flow Visualization
  • API
  • Dashboards
  • Custom Reports
  • Real-Time Reporting
  • Multi-Channel Funnels
  • Intelligence Events
  • Event Tracking


Google offers 2 different plans. For individuals and small to medium-sized companies, they can reach all features of Google Analytics free of charge. On the other hand, for larger enterprises that need it all, they must reach out to sales for a subscription of Google Analytics 360.

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It is a web analytics software with crucial capabilities for understanding each user’s journey on a website. It contains an engagement feature that allows administrators to track the behaviors of visitors and machine learning that prevents data mining. It might be useful when trying to figure out where and why you’re losing consumers. Mixpanel allows you to combine all of your data sources and identify your visitors’ behaviors, while also sending push alerts to your customers in order to enhance customer engagement and income. Suhail Doshi and Tim Trefren created Mixpanel in 2009, and it is headquartered in San Francisco, California. It has been stated by the users that Mixpanel shines when you use it as a product analytics tool.

The main features of Mixpanel are:

  • A/B Testing
  • Retention Features
  • Versatile Data Visualization
  • iOS & Android Compatibility
  • Point and Click Analytics
  • Visual Coding
  • Customer Engagement
  • Annotations
  • Mobile Surveys
  • Autotrack
  • Bookmarks
  • Notifications


Mixpanel offers 3 different plans, including a free subscription where you can reach essentials to find product-market fit. There is also a Growth membership that is accessible to data modeling, unlimited reports, and cohorts and where group analytics can be viewed, which includes all the features available in the free edition. The third option is Enterprise and you can reach all the features provided in Growth subscription but also to advanced access controls and experiments&signal reports. 

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Mixpanel is used by Ticketmaster, the world’s largest ticketing company, to monitor its customers’ habits and influence product decisions. To better understand its broad client base, Ticketmaster ONE uses Mixpanel’s user analytics across all of its business platforms. The FanBuilder team utilizes its own specific dashboards to assess product progress and govern what it communicates with the leadership team. Insights, Funnels, and Retention help the FanBuilder team identify engagement by user type and firm, which allows them to retain and create the most profitable venues, artists, and promoters.


It’s an open-source analytics software that protects user privacy and provides user-centric information. It’s simple to set up on your server. It gives you real-time information on your website’s visitors. Matoma offers a widget-configurable dashboard that allows you to construct your own personalized dashboard. Matthieu Aubry launched Piwik in 2007, which was eventually renamed Matomo.

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The main Features of Matomo are:

  • Real time data updates
  • Customisable dashboard
  • All websites dashboard
  • Row Evolution
  • Analytics for Ecommerce
  • Goal Conversion Tracking
  • Event Tracking
  • Content Tracking
  • Site Search Analytics
  • Custom Dimensions
  • API’S
  • Surveys


Matomo’s pricing plans are based on per number of page views. Its monthly price changes according to your monthly traffic. It also provides a free trial and a free version. Its starting price is $9.00 per month.

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MetaLocator wanted an analytics platform that respected user privacy while simultaneously allowing our customers total control over their data. They also needed tight integration and customization capabilities, such as APIs and access to system source code for their bespoke plugins. They need API integration in order to extend and customize the platform to their own requirements. Matomo provided the whole package — a tool that accomplished all the competitors did and more. Having access to the API offered up many possibilities in order to transform the tool into one that was meticulously refined to meet their needs. After using Matomo’s insights to drive their tactics, MetaLocator was able to abide by their values of never stopping inventing, allowing them to stand out in a competitive sector.


Pendo is a product experience platform that assists software product teams in producing higher-quality products. Product teams may use Pendo to determine which features consumers are utilizing and which features they are ignoring. Based on these findings, it is simpler to create in-app messages, instructions, and walkthroughs without coding to assist consumers to get the most out of your goods. Pendo platform takes users through the rough patches and drives them to embrace the features that build strong customer relationships by instantly identifying the particular features and workflows that give consumers joy and misery.

The main features of Pendo are:

  • Audience Targeting
  • Behavioral Analytics
  • Churn Management
  • Cohort Analysis
  • Communication Management
  • Conversion Tracking
  • Customer Segmentation
  • Data Import/Export
  • Engagement Tracking
  • Feedback Management ( Most Used )
  • Funnel Analysis
  • Goal Setting / Tracking


Pendo offers 4 different pricing models. The most popular model is Pro where Pendo helps increase the ability to understand what users precisely want. Even though there is a free package model, it does not include user feedbackUser Feedback is considered as one of the most valuable features that Pendo has.

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Okta used Pendo to develop, test, deploy, and ensure the success of new products and services. Pendo Feedback aids the team in delivering a data story in real-time to answer business questions for whoever needs them. Okta’s customer success teams utilize Feedback to evaluate information about customers before critical conversations with them, and product teams use the data to align their roadmaps with what customers say they want or need. Pendo Feedback also allows the team to build and maintain user trust by proving that they are receiving, listening to, and acting on their ideas.

Provides Chat Support
Includes Campaign Management and Referral Tracking as Its features
Best for1-1000+ users1000+ users
Matomo vs Pendo


It’s a retention-focused comprehensive analytics and engagement platform. Even if you have recently released an app, CleverTap strives to build more meaningful interactions with consumers in order to boost customer retention and lifetime value. CleverTap was founded in May 2013 by Anand Jain, Sunil Thomas, and Suresh Kondamudi.

Make sure that you read Guide to Net Revenue Retention & Gross Revenue Retention before using CleverTap, a retention-focused analytics tool.

Main Features of CleverTap are:

  • Channel Attribution
  • Churn Management
  • Dashboard
  • Device Targeting
  • Performance Metrics
  • Predictive Analytics
  • Cohort Analysis
  • Retention/Revenue Tracking
  • Segmentation
  • Customer Journey Mapping
  • Reporting/Analytics
  • Social Marketing


CleverTap offers 3 different plans. Growth, Advanced, and Enterprise. It does not have a free version, but they provide a free trial. They prepare a customized plan tailored just to suit users’ unique growth needs. The trial version lasts only for 14 days.

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CleverTap is used throughout all of BeBlue’s CRM procedures. They utilize Clevertap to measure many KPIs and campaign performances such as user interaction, user cohorts, AB testing, uninstalls, and so on. One key issue that it does solve is the ability to tailor the material we give to our users; at the same time, its intelligence determines the appropriate moment and circumstance to do so. The amount of detail that can be managed is sufficient for them.


FullStory is a Digital Experience Intelligence (DXI) platform that combines deep analytics, detailed session data, and collaborative capabilities to assist in answering questions, understanding challenges, and uncovering possibilities on web and mobile properties—and then putting that knowledge to use. FullStory strives to generate revenue by improving conversion rates, increasing organizational efficiency, and increasing client growth and retention.

Main Features of Fullstory are:

  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • Real Time Monitoring
  • Screen Activity Recording
  • Site Search Tracking
  • Conversion Tracking
  • Behavioral Analytics
  • Customer Segmentation
  • Time on Site Tracking
  • User Interaction Tracking
  • User Journeys


Fullstory offers 3 different pricing models. They provide a free trial that will last for 14 days and also a free version that includes basic analytics. It also has Business and Enterprise models that you can talk to their sales department for more information. You can get the demo version only for the Business model but not for the Enterprise model.

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Shopify, an e-commerce platform, is taking a proactive approach to enhancing the UX of its Help Center, ensuring Shopify users obtain the answers they want. They utilize FullStory, in particular, to study how visitors search for answers and to undertake tests to better enhance the experience. The researchers discovered the keywords most typically used to search for information by examining particular search keywords used during FullStory recordings. Using these insights, Shopify was able to add synonyms and ensure that all relevant results were presented.


Amplitude is a product intelligence platform that allows organizations to use consumer data to build exceptional product experiences that generate systematic commercial success. It has many reporting features more advanced than its alternatives. It was created in 2012 by Spenser Skates. With headquarters in San Francisco and offices in New York, London, Paris, Amsterdam, and Singapore, Amplitude is the cross-platform intelligence solution of choice for modern product and growth teams. Amplitude today serves over 30,000 teams at different brands.

Read MixPanel vs Amplitude: A Detailed Comparison if you can not decide which of these tools is better for your SaaS!

Main Features of Amplitude are:

  • Push Notifications
  • Revenue Tracking
  • Campaign Management
  • Cohort Analysis
  • Machine Learning
  • Multiple Site Management
  • Conversion Tracking
  • In-App Events Tracking
  • Customer Journey Mappinf
  • Goal Setting / Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking


Amplitude offers 3 plans to build better products. For Analytics, you can choose one from Starter, Growth, and Enterprise plans. The starter package is a free plan that includes core analytics and unlimited data retention and user seats. Growth and Enterprise plans’ prices, however, requires to be asked since it will be shaped according to your needs.

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Tracking first-time milestones allow you to track how many new users become high-value users. X
Ability to send notifications to its users via SMS, push notifications, email, and in-app messages X
Construct behavioral cohorts for unique groupings to evaluate and compare
Amplitude vs. Mixpanel


“Letgo” has grown to be one of the most popular and fastest-growing apps for buying and selling in local marketplaces. To stay up with their rigorous product development process, including A/B testing and analysis, they want a platform that can keep up with their rapid expansion. Amplitude has enabled Letgo’s team to confidently deploy new features, track crucial metrics, and take greater chances since they know they can thoroughly examine everything they do in real-time. ‘’Letgo’’ was able to answer the “why” with flexible analysis and go further into a crucial business topic faster thanks to Amplitude.


All of these tools can help you improve the overall performance of your organization. You must identify which KPIs to track in order to satisfy your needs. Even while most of the tools offer equivalent benefits, some of them are more focused on specific metrics.

I’ve provided 7 Countly alternatives for your SaaS in this article. Because your product adoption software requirements are entirely dependent on your organization, you must choose which one would best fit your needs.

If you need a no-code SaaS analytics tool that allows you to understand which marketing channel or sales campaign brings the highest LTV to your SaaS, you should definitely check out HockeyStack!


Is Countly open-source?

It is, indeed, open-source and self-hosted. Because the source code is accessible, it is simple to create plugins directly.

What is Countly used for?

Countly is used to analyze and improve customer journeys in online, desktop, and mobile apps. It enables you to develop and improve your goods. It is a safe platform for processing data points in the cloud and on-premises in order to fulfill critical business developments.

Is Countly free?

Currently, Countly has 2 pricing options. Community Edition and Enterprise Edition. Community Edition is free forever. However, to use Enterprise Edition you need to contact Countly for tailored plans.