Announcing, The Flow: your SaaS growth bible  

What is Datorama: Pricing, Alternatives, and More

Marketing intelligence is key to improving marketing strategies. Analyzing your mareting data enables you to make informed decisions about competitor behavior, consumer trends and market opportunities.

Of course, collecting this data manually is a waste of time. For your marketing efforts to be effective and to make timely decisions, you need a practical marketing intelligence and analytics tool.

In this article, I have compared one such marketing intelligence tool, Dataroma, with alternatives to help you decide which one you should use. I’ll be sharing information on pricing, features, and even reviews so that you can make an informed decision..

What is Datorama?

Dataroma is Salesforce’s cloud-based AI-powered marketing intelligence and analytics tool. Marketers can use the tool for business intelligence and to combine different marketing sources into a single data model.

Datorama Pricing

Dataroma has three different pricing plans: Starter, Growth and Plus. The exact costs of these plans are not known. The Starter plan starts at $3.000, and Growth starts at $10.000, but customizations affect the price. So, if you need more detailed information, you should contact Dataroma.

From: Dataroma

Datorama Features

Some of the prominent features of Dataroma are:

  • Data Canvas: You can create interactive dashboards with Dataroma’s Data Canvas feature. All you have to do is select the data source and graph you want. Dataroma creates you a dashboard in minutes.
  • Einstein Marketing Insights: Based on Dataroma’s automated AI insights, this feature analyzes the marketing campaigns you run and uncovers key insights

Datorama Integrations

It is possible to integrate Dataroma with many different tools, especially other Salesforce tools. Some of these integrations include:

  • Slack
  • Tableau
  • Commerce Cloud
  • Marketing Cloud

and more. 

Datorama Reviews

Dataroma has 4.4 out of 5 in Capterra and 4.2 out of 5 in G2. Here’s a look at some user reviews about Dataroma.

From: Capterra

Why Do Companies Look for Datorama Alternatives?

There are many different reasons why users turn to Dataroma alternatives. However, if there is one common denominator, it is that Dataroma is quite costly.

Datorama has plenty of solid features, but even this list of features doesn’t justify the high price. these features do not do justice to the price. Also, many features are described as “extra”, which means you have to pay an additional price to avail of them. 

5 Datorama Alternatives You Need to Try

Don’t have the budget for Datorama or think it doesn’t meet your requirements? Let’s take a look at some Datorama alternatives that you might want to try out.

Here are the 5 most prominent alternatives to Dataroma for you:


HockeyStack is an analytics and attribution platform trusted by over 7,000 companies. With its code-free interface with a cookie-free script at the backend, numerous integration possibilities, and dozens of customizable dashboards, it allows you to easily track everything you need for marketing analytics and marketing intelligence.

HockeyStack Pricing

HockeyStack’s pricing starts at $399 per month. Of course, you can contact the company for more detailed information. Also, you can try out the tool and explore its numerous features for analytics, attribution, and more with a free 14-day trial. 

HockeyStack Features

Here are some of the key features of HockeyStack: 

  • Unified Tracking: HockeyStack allows you to monitor and analyze all your marketing data in one place with just one code to place on your website. This gives you a real-time 360-degree view of all your marketing data. 
  • Custom Dashboards: HockeyStack’s comprehensive and easy-to-understand dashboards let you easily monitor every metric you need for your marketing analytics. For this, you can track all the metrics you need and think will offer more value when you measure them together in your customized reports. Or you can use HockeyStack’s pre-built templates to make your job easier.

HockeyStack Integrations

Hockeystack allows you to integrate data from various tools. Here are some of them: 

  • Hubspot
  • Salesforce
  • Google Ads
  • Mailchimp

and more. 

HockeyStack Reviews

HockeyStack has 4.9 out of 5 on Capterra and 4.8 on G2, and some user reviews are as follows:

From: Capterra


NinjaCat is a digital marketing performance management platform founded in 2010. They offer customized solutions for three different types of businesses: media companies, brands and agencies. NinjaCat primarily caters to four industries namely automotive, healthcare, franchise, and property management.

NinjaCat Pricing

NinjaCat’s pricing information is unfortunately not available on the website. If you think NinjaCat can meet your needs, you should contact them for detailed pricing information.

NinjaCat Features

Here are some of the highlights of NinjaCat: 

  • Campaign Monitoring: With NinjaCat’s campaign tracking feature, you get real-time alerts and updates. This way, you actively monitor your metrics and solve potential problems before they occur.
  • Call Tracking: The call tracking feature allows you to identify which channels are converting calls. In this way, you can better understand the success of your marketing points and allocate your marketing budget more wisely.

NinjaCat Integrations

Here are some of the tools that you can integrate with NinjaCat:

  • Adobe Analytics
  • Snowflake
  • Apple Search Ads
  • Hubspot

NinjaCat Reviews

NinjaCat has 4.4 over 5 stars on Capterra and 4.2 on G2. Some of the user reviews are as follows.

From: Capterra


Domo is a cloud-based BI platform that was founded in 2010. With Domo, you can view data in one place, create visualizations in a few clicks, and automate the data pipeline without any technical skills.

Domo Pricing

Unfortunately, there is no pricing information on Domo’s website. If you want to get detailed information, you need to contact Domo. That said, Domo offers a free trial. This way, you can examine its features more closely and ensure that it will meet your needs before you decide to buy.

Domo Features

Here are a few reasons to choose Domo:

  • Mobile platform: Managers and stakeholders may need to access data on the go and teams need to stay connected at all times. Domo’s mobile solutions allow you to do just that. With Domo, you can access all your data in real-time from your mobile phones.
  • Self-service: Domo is a self-service BI solution. This allows business users to filter, segment and analyze data and make their own decisions without needing technical knowledge.
  • User management: You can invite new users to the platform with Domo’s user management and access system. You can also create and manage groups of users with access to certain content.

Domo Integrations 

It is possible to integrate Domo with many different tools. Some of these integrations are:

  • Salesforce
  • Google Analytics
  • Oracle

Domo Reviews

Domo has 4.2 out of 5 on Capterra and 4.4 on G2, and some user reviews are as follows:

From: Capterra


Looker is a cloud-based business intelligence tool from Google Cloud. It helps companies understand and analyze their data from various sources. With Looker, users can consolidate data into a single view, thus preventing data silos.

Looker Pricing

Looker’s pricing information is unfortunately not included on the website. But you can try Looker for free and see if it works for you.

Looker Features

Here are some features of Looker: 

  • Embedded Analytics: Looker’s embedded analytics lets you track metrics in real time and leverage your dashboards without worrying about data accuracy. This way, you can create a better user experience, reduce costs, and improve your workflows.
  • Data Modeling: With Looker, you can easily model your data in three steps: First, you connect Looker to a SQL-supported database. You then connect it to one of the 100+ modeling patterns Looker has already created to speed up and streamline the process. And finally, you customize the model you choose to reflect the metrics your company needs.

Looker Integrations

Looker offers integration opportunities. Here are some of them:

  • Google Big Query
  • Snowflake
  • Amazon Athena
  • Oracle 

and more. 

Looker Reviews

Domo has 4.6 out of 5 on Capterra and 4.4 on G2, and here are some reviews: 

From: Capterra


​​Adverity is a business analytics platform focused on the needs of marketers and marketing departments. It helps visualize and analyze marketing data. It aggregates complex data from different platforms along with key metrics into a single dashboard.

Adverity Pricing

Adverity’s website does not have any pricing information. This is because Adverity offers customized plans to companies and, so, the pricing is also different for each company. For this reason, you should contact Adverity to get more detailed information.

Adverity Features

Here are some of the key features of Adverity: 

  • Proactive Analytics: Adverity enables you to generate more effective insights and detect a potential problem earlier with proactive analytics solutions based on artificial intelligence. For example, thanks to the anomaly detection feature, the system sends early warnings when it detects an anomaly in important metrics. In this way, you can solve problems without harming your budget and performance.
  • Trend detection: Adverity provides the information you may need when creating important campaigns. For example, with Adverity, you can identify emerging trends such as market changes or unexpected user behavior and act accordingly.

Adverity Integrations

You can integrate Adverty with more than 600 data sources. Some of these are:

  • Adobe Marketing Cloud
  • Amazon Web Service
  • Facebook Add Insights
  • Google Campaign Manager

and more. 

Adverity Reviews

Adverity has 4.5 out of 5 both in Capterra and G2. In general, user comments about Dataroma are as follows.

From: Capterra

Key Takeaways

Companies need marketing intelligence tools to analyze and visualize marketing data. Choosing the right tool that fits the company’s needs is crucial to achieving this successfully and creating great marketing strategies.

With this article, you are now familiar with Dataroma and its alternatives designed for marketing intelligence. So you can compare the features of these platforms and decide which tool best suits your needs.


What’s the difference between Datorama and Tableau?

Both Dataroma and Tableau are owned by Salesforce. Tableau is a more comprehensive business intelligence tool, while Dataroma is a marketing-focused tool.

Is Datorama part of Salesforce?

Yes, Dataroma is a marketing cloud intelligence platform by Salesforce. 

Subscribe to the The Flow's weekly issues Sharing everything we know about growth, with real playbooks we use, interviews with top growth leaders, and research & opinion pieces.


Uncover What Drives Revenue