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Bizible vs. Dreamdata: A Complete Comparison For 2022

Marketing Attribution tools. are indispensable for SaaS companies. Marketing attribution takes the marketing world from being complex and allows you to define your focus better. Marketing attribution tools can help companies optimize ad campaigns, understand and maximize conversion rates, and assess the success of their marketing efforts, allowing them to make informed changes to strategies whenever necessary.

Choosing the right marketing attribution tool will be an essential promoter for your company’s generating revenue. Research shows that effectively using marketing attribution can increase marketing performance by 15 to 30%. Using ROI tracking, marketing funnels can be determined clearly; in light of this, it can decide which resources and campaigns are more profitable. This way, customer journey mapping is achieved, giving a visible insight into customers’ purchasing experience.

Despite this, it’s unfortunate that only 22% of businesses think they use the right marketing attribution model. However, while most of these companies struggle with marketing attribution, tools like Bizible and Dreamdata can make the process much simpler for them.

In this article, I’ll outline the features, advantages, and disadvantages of these marketing attribution tools for you to use in your decision-making process.

Image from B2B Marketers

Introducing Bizible

A marketing attribution tool by Adobe, Bizible was founded in 2011 to provide B2B and B2C businesses with a holistic view of their customers’ journeys down the SaaS sales funnel. This B2B revenue attribution tool uses omnichannel marketing attribution data and tracking. It also provides users granular data, pre-built CRM reports and templates, and integrations with other tools such as Salesforce.

Bizible is chosen by businesses for the following capabilities: it’s able to track first-touch attribution via its web script, but it’s also possible to go beyond a first-touch attribution model as there are different attribution models available. In particular, Bizible provides a clear customer journey mapping with multi-touch attribution.

These capabilities make this tool an attractive choice for big SaaS companies looking for a more complex and detailed understanding of their marketing attribution.

Image from CrowdReviews

Bizible’s Features

The three main categories for Bizible’s features are Touchpoint Tracking, Attribution Modeling, and Analytics & Reporting.

  1. Touchpoint Tracking: this includes the main features that allow users to view customer journey mappings, analyze engagement from platforms such as ad providers and CRM via integrations, and view customers’ engagement with each touchpoint by multi-touch attribution.
  2. Attribution Modeling: the features under this category enable users to attribute ROI or revenue to each touchpoint, create customized attribution reports, and use the predictive account engagement scoring or ABM attribution capabilities of Bizible.
  3. Analytics and Reporting: Bizible’s dashboard, customizable CRM report, and Data Warehouse features are under this category.

A list of Bizible’s specific features includes:

  • ABM attribution
  • Analytics/ROI Tracking
  • Attribution Modeling
  • Boomerang journey stages
  • Conversion Tracking
  • Machine Learning guidance 
  • Multi-Touch Attribution
  • Pageview Tracking
  • Predictive Analytics
  • Referral Tracking

Bizible’s Reviews

Bizible has a rating of 4.9/5 based on its 10 reviews at Capterra. It has been rated 4.6/5 for its overall ease of use and 4.8/5 for its customer service. Some of the reviews have stated that:

“It’s changed how our marketing team runs demand generation. Now that we can see each touchpoint (organic, email, organic again, PPC etc.), we can put our creative resources to good use because we know what channels provide the most net new leads.”

“It gives us the ability to do end-to-end attribution, so we understand how leads move through the funnel based on different marketing interventions.”

“It’s not very intuitive. You have to have a very strong understanding of Salesforce and your contact fields in order to run any type of report.

Bizible Pricing

Bizible does not have a pricing plan on its webpage, so you need to contact sales and get a set price for your own business. However, the tool does offer a demo and free trial.

Screenshot from

Introducing Dreamdata

Dreamdata is a B2B revenue attribution platform that was founded in 2018. The company aims to provide transparent insight into complex buyer journeys and long sales cycles, so that small to mid-sized businesses can scale their marketing spending accordingly. Dreamdata does this by putting together existing data sources and combining them with behavioral data to provide an understandable and holistic analysis.

Dreamdata provides a detailed picture of the purchasing phase with customer journey mapping. This customer journey mapping includes everyone from anonymous visitors to paid customers. The data obtained with the ROI tracking feature is presented to users with multi-touch attribution, allowing the customer journey to be identified.

Users of Dreamdata prefer this B2B revenue attribution tool because of its ability to show the exact performance of various channels and to track organic performance. This tool also enables businesses to go beyond first-touch attribution models and provides users with granular data by multi-touch attribution, similar to Bizible.

Image from Dreamdata

Dreamdata’s Features

The features of Dreamdata can be put into four categories:

  1. Revenue Analytics: provides the data behind business deals, insight into important marketing metrics such as average deal length, the ability to perform segmentation on deals, and to compare different, customizable attribution models.
  2. Customer Journeys: the features under this category enable users to see real-time user journeys and perform touchpoint tracking. Users can also zoom in on customer journey mappings through Dreamdata’s dashboard.
  3. Performance Attribution: enable users to measure the success of paid ads via metrics such as LTV and ROAS, to see their content marketing strategy’s effectiveness, and to compare performance on different media outlets.
  4. Data Platform: with Dreamdata, you can track and collect user/event data with a standard API. You can then standardize, clean, and analyze said data.

A list of Dreamdata’s features includes:

  • AI/Machine Learning
  • Analytics/ROI Tracking
  • Attribution Modeling
  • Campaign Tracking
  • Channel Attribution
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Journey Mapping
  • Goal Setting / Tracking
  • Multi-Touch Attribution
  • Predictive Analytics
  • Spend Management
  • Strategic Planning
  • Website Analytics

Dreamdata’s Reviews

Based on 35 reviews on Capterra, Dreamdata has been rated 4.9/5 for overall performance. It got a 4.7/5 for its ease of use and 4.9/5 for its customer service. The reviews have stated that:

“A great database that uncovers the missing details of your customers’ journey while also giving you an overall view of how you are performing, leading to more educated decisions and benchmarking.”

“The demo was great, it was fully tailored to our particular use case, so it was easy to imagine from the very beginning the added value Dreamdata will be able to bring us.”

“Since it’s so packed with features, data, and analyses, it’s hard to know where to start.

Dreamdata Pricing

Dreamdata has three pricing plans: a free plan is available for up to 5000 visitors/month. The team plan starts from $499/month but includes a free trial, and the business plan comes with customized pricing.

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What are Bizible’s Advantages?

The Variety of Attribution Models

Six different models are offered by Bizible: first-touch, lead creation, U-shaped, W-shaped, full path, and custom. This variety makes it easier for businesses to choose the model that fits their marketing needs instead of just going with the default first touch attribution model.

Integration with Salesforce

Bizible integrates directly and easily with Salesforce. Salesforce’s reports can easily be used with the different attribution models of Bizible; doing so also ensures automatic revenue calculation. This integration means that sales teams can also access data, ensuring business transparency and consistency.

Full Path Attribution

For most users, viewing the marketing spend across the full sales funnel is the biggest reason for choosing Bizible. With this feature, businesses can see what drives revenue other than leads. The Attribution Touchpoints feature of Bizible associates contacts and marketing campaigns with opportunities. This allows businesses to see the ROI of the whole path.

Image from Bizible

What are Dreamdata’s Advantages?

Rich List of Integrations

The integrations of Dreamdata include HubSpot, Pipedrive, Salesforce, Zoho CRM, Capterra, Google Ads, Zapier, Segment, and more. These integrations are all relatively easy to set up and work smoothly, making data analysis much easier.

The Ability to Run Multiple Reports in One Place

If you generate revenue from multiple sources, such as paid ads and content, Dreamdata can combine everything from your PPC reports to your sales figures from content marketing in one place. Dreamdata also connects your ad performance to your business revenue so that you don’t need to patch your marketing efforts together.

The Deal-Inspector Feature

With Dreamdata’s deal-inspector feature, you can clearly see which marketing campaigns and channels drive revenue. You can also see the journey that led individual customers to conversion, showing each touchpoint. These capabilities help companies build a more focused marketing strategy where they improve the right channels and campaigns.

What are Bizible’s Disadvantages?

Slow and Unresponsive at Times

If you import large data sets or use the SFDC widget of Bizible, the tool may slow down and become unresponsive. Though this was a bigger problem in the past years, some users still report having this issue.

Certain Features Are Not User Friendly

Although Bizible offers a good set of features, some of them (adding channels, building customizable reports, or filtering the ROI dashboard, for instance) are hard to use. Also, the main problems of users are with Bizible’s UI and UX, which makes the tool hard to use.

Misleading Data

Bizible has a 30-minute window for recording attributions: if a lead spends more than 30 minutes on a form, the attribution will not be given to the right source (it’s given to Web Direct.)

What are Dreamdata’s Disadvantages?

Hard to Ensure Accuracy

Monitoring your data requires effort, and it’s hard to ensure that your data is properly calibrated. Validating the setup is also a bit of a challenge. While tools such as Segment offer automatic data validation features, Dreamdata doesn’t have this ability.

Steep Learning Curve

This disadvantage comes with tools that have a wide range of features. Although Dreamdata is known for a good onboarding experience, setting up the tool still requires time. Also, the tool can be overwhelming if you’re new to marketing attribution and analysis.

Takes Time Until You Can See Trends in Data

Dreamdata can pull historical data, but this requires effort, and if you’re starting with new data, the analytics and trends don’t make sense until you’ve worked with the tool for a sufficient time.

If you feel Dreamdata is an inconvenient marketing attribution tool for you due to its disadvantages, you can look at alternative marketing attribution tools to boost your MRR in this article.

How to Get Marketing Attribution Right with HockeyStack

HockeyStack is an end-to-end analytics tool for SaaS companies. With HockeyStack, you can track and analyze data from the product, sales, subscription revenue, and marketing in one tool and access hidden insights, such as the LTV of a piece of content or the churn rate of each marketing channel along with users’ reasons for churn.

This in-depth knowledge will allow you to streamline marketing attribution and make informed decisions to optimize your marketing strategy and revenue attribution.

Using HockeyStack, you can also build any dashboard you need with metrics from different departments. Custom dashboards allow you to connect the dots to understand better what drives your SaaS revenue.

For example, you can build a report to measure the exact revenue you get from blog posts:

Revenue + Marketing Dashboard

A trial to expansion funnel:

Product + RevOps Dashboard

An engagement by feature report:

Or active users report:

On top of custom dashboards, HockeyStack has other features too, such as

  • Surveys
  • Step-by-step user journey
  • Funnels & goals
  • Revenue Attribution

and more.

HockeyStack Pricing

HockeyStack has three plans, all of which have a 14-day trial with a 30-day refund guarantee.

You can check out the pricing page here.

HockeyStack Integrations

  • Paddle
  • Stripe
  • Hubspot
  • Crisp Chat
  • Mailchimp
  • Intercom
  • Chameleon
  • Pipedrive
  • Salesforce (coming soon)
  • Zapier (coming soon)

HockeyStack Summary

The unique benefit of HockeyStack is its ability to unify your marketing, revenue, sales, and product data using no code. This allows you to uncover unique insights that you wouldn’t be able to by using multiple tools as they cause you to have fragmented data.

  1. You can integrate with Stripe, Paddle, Hubspot, and other SaaS platforms to build every dashboard you can think of, using all sales, marketing, revenue, and product metrics.
  2. You can create funnels, goals, and surveys, which are rare to get with other tools on this list.
  3. You don’t need any developers; tracking is cookieless, and the script is small, so it doesn’t increase your site loading time.


The most important aspect of marketing attribution tools is their ability to help you understand the performance of your different marketing sources. However, most tools have similar attribution capabilities, so the differences between tools can be more nuanced. If you’re comparing Dreamdata and Bizible, you’ll want to keep these details and differences in mind:

  • The size of your business: Dreamdata is best for small to mid-size businesses, while Bizible is a better option for bigger companies.
  • Dreamdata has more features than Bizible, such as cross-channel attribution, making the tool useful and complex.
  • Both tools require some time and effort to integrate into your business setup. If you’re looking for a less complex tool that can be set up in no time, you should consider HockeyStack.

Marketing attribution tool selection is critical for your company, helping you determine which channels and activities will contribute the most to your business in generating revenue. Choosing the right attribution tool assists you in uncovering important insights about your data, which is crucial if you want to improve your marketing reach and effectiveness.

Image from Dreamdata


Is DreamData good for SaaS?

DreamData is a good tool for small to mid-scale SaaS businesses, especially those with long sales cycles and complex sales paths.

Is DreamData GDPR compliant?

Though there is no official statement of DreamData’s GDPR compliance, this tool ensures that your data is compliant with the standards of GDPR regulations.

Is Bizible good for SaaS?

Bizible is a good tool for big SaaS companies, especially those that rely heavily on Salesforce’s tools and reports.

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