Announcing, The Flow: your SaaS growth bible  

Top 21 Marketing Analytics Courses You MUST Take

In today’s fast-paced world, it’s vital to keep marketing analytics strategies and techniques up to date to keep up with the growing need for marketing. The importance of marketing analytics in anticipating market trends has grown dramatically over time.

Marketing analytics is one of the most effective methods for measuring, managing, evaluating, and analyzing worldwide marketing performance. Professional marketers may be more efficient at their jobs with marketing analytics, and they won’t have to waste time manually evaluating marketing effectiveness.

The benefit of having solid marketing analytics expertise is that you can track marketing plans, tactics, and outcomes to make sure you’re getting the most.

For this article, I’ve compiled a list of some of the greatest marketing analytics courses accessible online, along with their prices and bullet points.

Marketing Analytics offered by the University of Virginia

Marketers, in particular, utilize data analytics to help them make better decisions.

Marketers may use marketing analytics to monitor, control, and evaluate their performance to increase efficacy and maximize their return on investment (ROI).

In addition to the obvious sales and lead generating uses, marketing analytics may provide deep insights into consumer preferences and patterns, which can be used to inform future marketing and business choices.

University of Virginia’s Darden School of Business prepared the course. It equips you with the skills you’ll need to assess brand and customer assets, use regression analysis, and develop experiments to analyze and optimize marketing efforts.

Retrieved from Coursera

Learning Outcomes as Bullet Points

  • How to create and define a brand architecture, as well as how to track the influence of marketing on brand value through time.
  • To calculate the lifetime value of a client and utilize that data to analyze strategic marketing options
  • How to set up simple tests so you can evaluate your marketing efforts and spend your marketing resources wisely.
  • How to run regressions, analyze the results, look for confounding factors and biases, and tell the difference between economic and statistical significance

Pricing

You may access the relevant papers for free, but if you want to get a certification that can be shared on Linkedin, you’ll have to pay $79 for the course.

Data Analytics Professional Certificate offered by Google

Over 180 hours of training and hundreds of practice-based tests, the course aims to help you mimic real-world data analytics scenarios that are crucial for business success.

The content is very interactive and was created entirely by Google workers with decades of data analytics experience.

You’ll learn about analysis tools and platforms, as well as essential analytical abilities, through a combination of videos, quizzes, and hands-on labs.

Data cleansing, problem-solving, critical thinking, data ethics, and data visualization are among the skills you’ll learn.

Presentations, spreadsheets, SQL, Tableau, and R programming are among the platforms and tools you’ll learn. It’s also quite prominent because Google provides the certification.

Learning Outcomes as Bullet Points

  • Get a firsthand look at the procedures and processes that a junior or associate data analyst uses on a daily basis.
  • Learn important analytical techniques (cleaning, analyzing, and visualizing data) as well as tools (spreadsheets, SQL, R programming, Tableau)
  • Understand how to clean and arrange data for analysis, as well as how to use spreadsheets, SQL, and R programming to accomplish analyses and computations.
  • Learn how to utilize dashboards, presentations, and other visualization tools to visualize and convey data insights.

Pricing

It offers a 7-day free trial, but after that, you must pay $19 every month to continue studying.

Marketing Analytics offered by Meta

The Facebook Marketing Analytics Career Certificate, developed in collaboration with Coursera and Meta, equips you with in-demand skills to help you jumpstart your career as a marketing analyst, regardless of prior experience.

After finishing this program, you can be well prepared to begin your career as a marketing analyst.

To thrive as a marketing analyst, you’ll need to master key analytical abilities, but you’ll also get on-the-job experience through hands-on assignments.

This experience may then be included in your CV, and you can use it to exhibit your abilities during interviews.

Learning Outcomes as Bullet Points

  • Data about marketing can easily be collected, sorted, evaluated, and visualized.
  • Utilize marketing analytics to summarize and evaluate data.
  • To assess the efficacy of advertising, conduct experiments and test theories.
  • To test ad performance and assess the findings, use Meta Ads Manager.

Pricing

Although all of the courses in this program are free, there is a monthly fee of $49 for expert grading, portfolio development, certificate, and employer consortium.

Customer Analytics offered by the University of Pennsylvania

From credit card transactions and online shopping carts to customer loyalty programs and user-generated evaluations, an enormous quantity of data can be utilized to explain previous purchase patterns, forecast future ones, and even prescribe new ways to influence future purchasing decisions.

Four of Wharton’s best marketing professors will introduce major areas of consumer analytics: descriptive analytics, predictive analytics, and prescriptive analytics, as well as their application to real-world company practices such as Amazon, Google, and Starbucks, to mention a few.

This course will provide you with an understanding of analytics to make educated business decisions. It is meant to provide learners with an overview of customer analytics theory rather than educate them to do consumer analytics.

Learning Outcomes as Bullet Points

  • Describe the primary techniques of collecting consumer data utilized by businesses and how this data may be used to guide business choices.
  • Describe the primary tools for predicting consumer behavior and the relevant applications for each instrument.
  • Share important concepts regarding consumer analytics and how the field influences business decisions.
  • At top organizations, communicate the history of consumer analytics as well as the most recent best practices.

Pricing

Customer Analytics is part of the larger Business Analytics Specialization. You may access the relevant papers free for seven days as a trial, but after that, you must pay $79 every month to continue studying.

Foundations of Marketing Analytics Specialization offered by Emory University

The ‘Foundations of Marketing Analytics’ specialized course will help you learn skills such as market segmentation, statistical analysis, and online analytics platforms.

This specialization has six key courses: marketing insights, managing uncertainty in marketing analytics, forecasting models, survey analysis, social media analytics, and project management.

The key ideas linked to marketing analytics are presented with sufficient examples is a highly valued component of this Coursera specialized course.

The course is designed to be adaptable, with ideas delivered straightforwardly.

Learning Outcomes as Bullet Points

  • To assist business choices, find, extract, organize, and characterize data.
  • Relationships between variables must be identified, quantified, and interpreted.
  • Utilize your data to gain customer insights.
  • Create spreadsheet models to analyze data, assess risk, and improve business choices.
  • Present and defend a plan of action to management.

Pricing

It offers a 7-day free trial, but after that, you must pay $49 every month to continue studying.

Strategic Business Analytics Specialization offered by Essec Business School

Students, business analysts, and data scientists who seek to apply statistical knowledge and methodologies to business situations may benefit from this specialty.

You’ll work on real-world case studies that involve predicting and forecasting events, statistical consumer segmentation, and calculating customer scores and lifetime value, among other things.

You’ll learn how to take these findings and deliver them to stakeholders in a way that allows your company to take action.

Accenture, one of the world’s most well-known consulting, technology services, and outsourcing firms, collaborated on several courses and the Capstone Project.

You’ll learn about applications in a range of fields, such as media, communications, public service, and so on. You’ll be able to employ statistical techniques in R to produce business intelligence insights by the end of this specialty.

Learning Outcomes as Bullet Points

  • Explain how data is used for recruiting and performance evaluation
  • Model supply and demand for various business scenarios
  • Solve business problems with data-driven decision-making
  • Understand the tools used to predict customer behavior

Pricing

It offers a 7-day free trial, but after that, you must pay $49 every month to continue studying.

Applying Data Analytics in Marketing offered by the University of Illinois

Students will learn how to measure customer satisfaction using a variety of analytical methodologies in this course. The components of customer satisfaction, major issues in measuring customer satisfaction, statistical methods for analyzing customer satisfaction influence, sentiment analysis with social media data, influence analysis with social media data, and text summarization with social media data will all be discussed.

This course aims to lay the groundwork for making better marketing decisions by examining various sources of customer satisfaction data.

Learning Outcomes as Bullet Points

  • Explain how data can be used for evaluating customer satisfaction
  • Understand the necessary tools that can be used while exploring data
  • Data-driven decision making
  • Better understanding of data analysis and knowledge about examining data more widely

Pricing

Data Analytics in Marketing is part of the larger Business Analytics Specialization. You may access the relevant papers free for seven days as a trial, but after that, you must pay $79 every month to continue studying.

Foundations of Marketing Analytics offered by Essec Business School

The Essec Business School’s ‘Foundations of Marketing Analytics’ course is well-designed to meet the knowledge demands of students, novices, marketers, and business analysts.

This course is available through Coursera, and the format of the course is flexible, with no hard deadlines for exercises or assessments.

This course is part of the Strategic Business Analytics Specialization, and it covers a variety of fascinating marketing analytics subjects. The course’s syllabus was prepared and refined by a group of marketing analytics specialists worldwide.

Learning Outcomes as Bullet Points

  • A deeper knowledge of segmentation and why knowing your consumers is so important
  • Models of scoring and how to choose the proper ones
  • How to assess the lifetime value of a customer

Pricing

Foundations of Marketing is part of the larger Business Analytics Specialization. You may access the relevant papers free for seven days as a trial, but after that, you must pay $49 every month to continue studying.

Digital Marketing Specialization offered by the University of Illinois

This Digital Analytics course is designed for marketing professionals who want to expand their expertise in market analytics.

This University of Illinois course is a very flexible and fully-accredited online MBA course made available on Coursera to students from all over the world at a very affordable price. The first portion of the course would concentrate on the impact of digital marketing on a big scale.

The course will also include a topic on the fundamentals of online analytics, which will help you better understand the various web analytics platforms, tools, and other sorts of worldwide marketing issues.

This course will also cover the metrics and methods for measuring brand and consumer interactions. You will be given a wealth of knowledge about the different digital analytics technologies.

Learning Outcomes as Bullet Points

  • Learn about the rationale behind marketing professionals’ data collecting and analysis techniques.
  • Recognize theories and methodologies for assessing customers’ digital behavior.
  • Learn how to assess and select the best web analytics tools and methodologies.
  • Learn about the unique measurement opportunities and problems that New Media presents.

Pricing

Digital Marketing is part of the larger Business Analytics Specialization. You may access the relevant papers free for seven days as a trial, but after that, you must pay $79 every month to continue studying.

Digital Marketing Analytics: Tools and Techniques offered by the University of Maryland

Professors Michael Trusov and Liye Ma of the University of Maryland offer to teach how to incorporate artificial intelligence with digital marketing analytics in four weeks, with a load of 3-5 hours per week. Students will learn how to use Big Data and become certified in digital marketing and analytics.

Graduates praise faculty members for presenting difficult subjects understandable to persons with no prior knowledge of the topic. According to the authors, employers place a great value on these courses’ degrees and certifications.

Learning Outcomes as Bullet Points

  • KPIs and keyword strategies are more in-depth understanding of SEO and SEM.
  • How to keep track of Web analytics and perform A/B testing
  • Machine Learning/Artificial Intelligence (AI) applications/Big Data
  • Text and Image Analysis at a Higher Level
  • Attribution/MMM Calculations

Pricing

This course may be taken in two distinct ways. You can choose Audit Track, which is completely free. However, if you want unlimited access to the course material, you’ll have to pay $399 for a Verified Track.

Customer Relationship Management offered by Indian Institute of Management

CRM (Customer Relationship Management) enables firms to adopt strategies, procedures successfully, and technologies focused on attracting and maintaining profitable customers.

This business and management course’s goal is to provide you with a solid foundation in CRM principles and best practices so that you may successfully adopt CRM practices for long-term profitability.

Businesses strive to attract and retain consumers. Their rivals are attempting to do the same. Customer retention is a challenge for even the most successful businesses, even those with outstanding marketing campaigns for gaining consumers.

This course will teach you how to transition from a short-term customer transaction-based style of operation to a long-term relationship-based mode of operation, as well as the advantages of establishing strong customer relationships.

Learning Outcomes as Bullet Points

  • CRM’s definition and application
  • CRM’s advantages for businesses and consumers
  • How to put CRM best practices into action
  • The significance of forming bonds with consumers and cultivating loyalty
  • How to cultivate long-term client relationships

Pricing

This course may be taken in two distinct ways. You can choose Audit Track, which is completely free. However, if you want unlimited access to the course material, you’ll have to pay $149 for a Verified Track.

Analytics for Decision Making offered by Babson College

Making effective data-driven judgments may provide you with a significant competitive advantage in the workplace. This statistics and data analysis course will teach you the fundamentals of effective statistical reasoning, which may be applied in a surprising number of situations.

Understanding variance, assessing the relative risk of various options, and identifying causes of variation will be addressed. The Business Principles and Entrepreneurial Thought XSeries include this course in its program.

This course is appropriate for anybody looking for a foundation for making more analytical decisions. It can also be beneficial for individuals with a bachelor’s degree who want to pursue graduate studies in business.

Learning Outcomes as Bullet Points

  • Real-world variability and its consequences for decision-making
  • Types of data and their quality, along with relevant representations
  • Data analysis to be used to make managerial choices, especially in start-ups.
  • From no data to enormous data (what should we gather and then what do we do with all this info?) making good judgments

Pricing

This course may be taken in two distinct ways. You can choose Audit Track, which is completely free. However, if you want unlimited access to the course material, you’ll have to pay $249 for a Verified Track.

Marketing Foundations offered by Doane University

This basic marketing course will provide you with an overview of marketing functions inside a company. This course will equip you to think and comprehend marketing as part of the broader business plan, whether you are interested in marketing as a vocation or business themes in general. To gain a deeper understanding of this important business issue, you will analyze each component of a marketing plan during this course.

Recognizing the fundamental marketing-building elements might help you lay the groundwork for your future business endeavors and job opportunities.

Learning Outcomes as Bullet Points

  • Write a summary of the marketing strategy overview.
  • Determine whatever analytical methods are utilized to evaluate marketing strategy.
  • Recognize the first steps in the marketing process.
  • Determine the four pillars of marketing.
  • Disseminate information on customer behavior and positioning tactics.
  • Examine the marketing strategy.
  • Determine your marketing approach.

Pricing

This course may be taken in two distinct ways. You can choose Audit Track, which is completely free. However, if you want unlimited access to the course material, you’ll have to pay $149 for a Verified Track.

Power Searching offered by Google

Google is the most used search engine on the Internet, with more than 3.5 billion searches every day. In this two-part training, you’ll learn how to become a Google power searcher from a Google professional, covering advanced search tactics and abilities that will help you get the information you need more reliably and consistently.

This training will increase the speed and efficacy of your search process by teaching you how to create an efficient query and providing you with ideas and tools to help you uncover material that isn’t indexed traditionally.

You’ll learn how to use and improve your web search abilities. Daniel Russell, the course’s instructor, has been a member of the Google Search engineering team since 2005. His study on how people utilize internet search engines to locate what they’re looking for has resulted in useful tips and methods that everyone should be aware of.

Learning Outcomes as Bullet Points

  • Understand how Google operates on a fundamental level.
  • How to construct a search query that returns the most relevant results.
  • How to understand the results of a search.
  • Improve your fact-checking skills and how to double check your source
  • How to utilize sophisticated Google strategies such as time limitation (to search inside specified period ranges), site restriction (to search within a specific internet site), right use of double quotes, and the use of other operators.

Pricing

You must pay $290 for the whole program experience. However, there is now a discount that will cut the cost by 7%.

Digital Marketing Strategy offered by the University of Edinburgh

Today’s marketing includes a significant amount of digitals. This course will provide you with real digital marketing skills to aid in your company’s growth.

You will understand the digital marketing environment and how digital technology can be leveraged to assist firms in identifying opportunities and reducing risk. Case studies will show how digital may help businesses achieve their goals and differentiate themselves.

The course will teach you how to construct a user persona, which will help you discover your target client’s diverse demographics, behaviors, and demands online.

Learning Outcomes as Bullet Points

  • Learn why digital marketing is so important in today’s world.
  • Recognize how the digital world is changing.
  • Learn how to design and leverage customer personas to generate new and effective content.
  • Conduct a competitive study and audit.
  • Create your own digital marketing plan.

Pricing

This course may be taken in two distinct ways. You can choose Audit Track, which is completely free. However, if you want unlimited access to the course material, you’ll have to pay $199 for a Verified Track.

Analyzing and Visualizing Data with Power BI offered by Davidson College

Microsoft’s Power BI is a powerful corporate analytics and visualization solution that allows data professionals to bring their data to life and create more meaningful stories with it.

This four-week course is designed for professionals who want to learn how to work with data with Power BI. Working with data, producing data visualizations, and building reports and dashboards will become second nature to you.

If you’re a beginner data professional, a student, a researcher, an academic, or a marketing analyst, this course can be the ideal candidate for you. However, only Windows users may use Power BI Desktop. Mac users can utilize powerbi.com, although it has restricted features and will not follow the course directly.

Please keep in mind that you will require an email address from your employment or study. (A personal email address cannot be used to register for a powerbi.com account.) You may finish 95% of this course without registering with powerbi.com. However, if you want to post a report in Week 4, you’ll need an account.)

Learning Outcomes as Bullet Points

  • Identify and deal with data sets that are relevant to your business.
  • Prepare data for loading into a data model by importing and preparing it.
  • Determine the various forms of data visualizations and their functions.
  • Make fully complete Power BI reports and dashboards and share them with others.

Pricing

This course may be taken in two distinct ways. You can choose Audit Track, which is completely free. However, if you want unlimited access to the course material, you’ll have to pay $199 for a Verified Track.

Transforming Your Company’s Data Analytics offered by the University of Maryland

In this training, you will examine your organization’s dynamic capabilities. This course uses the fitness landscape concept to show managers where they are compared to other companies and how to rearrange their dynamic capacities to advance the competitive fitness landscape.

Both social and digital capacities are included in these “dynamic capabilities.” The technology will alter as firms pursue big data and cloud computing methods to better decision-making with actionable information. To fully improve the customer experience and get the competitive edge that data promises, you’ll need social technologies and processes to adapt to your data strategy.

A “dynamic capability” is the capacity to reconfigure and deploy new capabilities inside an organization by establishing, extending, or altering existing resources. Business executives must enable their organization to change at the speed of technological upheaval.

This certificate will also educate you on identifying data sources inside your organization and how to use structured and unstructured data to better your whole business. We’ve got you covered, from supply chain sourcing to marketing and delivery.

These lessons will assist you in making the best digital transformation decisions for your organization’s mission and customer happiness. To get there, you must first comprehend a digital enterprise’s vision, including what it looks like, how it functions, and why it is so effective at delivering outcomes.

Learning Outcomes as Bullet Points

  • A better knowledge of what a Digital Enterprise is and how it operates.
  • Learn to lead large-scale digital teams
  • How may new values be shaped?
  • How can the business, its workers, and its leadership be better prepared to optimize digital technology and processes

Pricing

You must pay $796 for the whole program experience. However, a discount will cut the cost to $716.

Marketing Analytics offered by Joseph @ Wisdify

This course will teach you all you need to know to become a marketing analytics specialist. This course does not require any prior knowledge.

They deliver education through evaluating data in a real-world setting. It is based on a hands-on, case-study learning style. The first part of the course covers big data, data analytics, and marketing analytics. After that, the course will teach you about the most essential online, social media, digital advertising, customer, and revenue metrics in marketing.

It also lets you figure out an appropriate model for a new marketing campaign. This model will forecast income and costs for a campaign for the next two years and perform scenario and sensitivity analysis.

Learning Outcomes as Bullet Points

  • Learn how to apply the most critical marketing KPIs to your data.
  • Using important metrics, evaluate a company’s PPC marketing campaign.
  • Know how to get the most out of your data by asking the correct questions.
  • Create a forecasting model for marketing initiatives from the bottom up.
  • To summarize your findings, create a dynamic dashboard.

Pricing

The course recently received an %81 discount, bringing the total cost down to under $3.5.

Data Driven Marketing A-Z: Improve Your Campaign Performance offered by David Tanaskovic @ Ligency Team

This course is meant to provide anybody interested in marketing with the skills to analyze campaigns and use metrics to make better decisions, increasing campaign success.

It’s also built on a fun basis, building on prior lectures and knowledge all the way until you’re ready to start and analyze your own campaign. It may provide you with actual concepts that you can put to use right away, whether you run a business, work in marketing, or manage a team and want to get more out of your campaign data.

Learning Outcomes as Bullet Points

  • Recognize Data-Driven Marketing
  • Calculate the Lead Cost (CPL)
  • Calculate the amount of time it will take to close the ration.
  • Begin a campaign
  • Calculate the return on investment (ROI) and evaluate a marketing strategy critically.

Pricing

The course recently received an %81 discount, bringing the total cost down to under $3.5.

Marketing Analytics: The Full Marketing Research Masterclass offered by Business Hero

The Masterclass course begins by teaching you the principles of quantitative and qualitative marketing techniques. After that, the course goes into various software tools and tactics for analyzing and improving existing marketing plans for businesses, projects, and solopreneurs.

You will next receive a comprehensive guide to consumer research and market research, as well as an introduction to marketing analytics. The means-end philosophy will teach you the whole methodology to emotion-based customer research. Through means-end laddering, you may learn how to exert influence over other people’s decision-making, as well as how to sell to them through emotions.

Learning Outcomes as Bullet Points

  • Know how to plan, perform, and interpret qualitative and quantitative research effectively.
  • Learn about emotion-based marketing using the means-end philosophy and the notion of “laddering.”
  • Create their own data-driven, emotion-based marketing funnels and tactics.
  • Use data-driven market research, use Google products such as Google Trends, Google Shopping Insights, and Consumer Barometer.
  • Reverse-engineering marketing behavior by institutions, brands, and solopreneurs is a talent to master.
  • Understand how to evaluate the marketing methods of your competitors or anyone else.

Pricing

The course recently received an %81 discount, bringing the total cost down to under $3.5.

Global Marketing Research and Analytics offered by Dr.Hector Gonzalez-Jimenez

The importance of information and research in global marketing choices is examined in this course. The module’s main goal is to help students comprehend the importance of information, research, and analytics and the procedures and strategies that may make collecting, analyzing, and interpreting marketing data and information easier.

The challenges that arise when researching borders and specific new trends in data analysis, such as dealing with and benefiting from “big data,” will be highlighted as they apply to various institutions with varying types and scopes of activities and governance structures and sizes.

Before beginning this course, no special materials or software are required. The course includes extra materials as well as recommendations for additional readings.

Learning Outcomes as Bullet Points

  • In light of a complicated global context, develop a critical knowledge of the value of information and research in marketing decisions.
  • Acquire a thorough grasp of marketing research methods and methodologies.
  • Develop a critical understanding of the additional obstacles that arise when doing marketing research across borders, as well as the reasons and potential remedies.
  • Develop a critical understanding of current marketing metrics and analytics (including “big data”).

Pricing

The course recently received an %81 discount, bringing the total cost down to under $3.5.

Conclusion

The ability to analyze the success rate of your marketing concepts and tactics will be greatly aided by analytics expertise. In general, marketing analytics evaluates marketing performance using numerous business variables such as marketing distribution. Due to the increased need for marketing analytics in recent years, various courses have been developed by marketing analyst professionals from reputable schools.

Many marketing analytics courses are available online. Many of them include thorough information on the teacher, the course curriculum, exercises, projects, and the important skills you may get once you complete them. Some provide free usage, while others offer free access to a limited number of documents. Courses are available for both beginners and professionals.

I attempted to highlight some of the most popular and well-known courses available online, as well as some of their characteristics. Depending on your needs, you can choose which course is best for you.

Subscribe to the The Flow's weekly issues Sharing everything we know about growth, with real playbooks we use, interviews with top growth leaders, and research & opinion pieces.

🚀

Uncover What Drives Revenue

💸