Mixpanel vs Amplitude: Which One You Should Use TODAY?

Mixpanel and Amplitude: two of the most well-known and powerful product analytics tools out in the market. These two analytics tools are constantly competing and compared to each other by the product teams, trying to determine which one is the best in terms of features, cost, and efficiency.

They both are excellent tools that track, collect, and analyze data about your website, giving you insight into different product usage metrics and product success metrics. However, they have some fundamental differences that separate them from each other.

While Mixpanel offers various basic dashboard templates and sends data externally to analyze, Amplitude offers customizable dashboards and analyzes data via internal data integrations. Another main difference is how they track data. Even though both Mixpanel and Amplitude are event-based products, meaning they track events rather than pageview data, Amplitude can be programmed to track page views and website load. Therefore, before further discussing which one is better than the other, we need to first talk about their metrics, features, integrations, etc.

In this article, we’ll compare Mixpanel’s and Amplitude’s strengths and weaknesses and try to choose which SaaS analytics tool will create the best value for you and your business.

Let’s start with Mixpanel. Click here to skip to pricing comparison or click here to view the summary.




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Mixpanel is a product analytics tool that was founded in 2009 by Suhail Doshi and Tim Trefren. With its enhanced product analytics and data tracking features, Mixpanel can turn your raw data into actionable insights.

Mixpanel is an event-based product that tracks events rather than pages or users. Therefore, with Mixpanel, you can learn more about specific user journeys and patterns, helping you to enhance your product and make changes accordingly.

Some of the most popular features are Interactive Reports, Team Dashboards & Alerts, Limitless Segmentation, and Group Analytics.


Amplitude is a web and mobile analytics tool that was founded in 2012 by Spenser Skates, Jeffrey Wang, and Curtis Liu. Amplitude focuses on user journeys, user behaviors, and segmentation, helping you to understand what drives user lifecycles and specific user patterns.

Some of the most popular features are Data Management, Product Analytics, Personalization, and Experimentation.

Mixpanel vs Amplitude: Pricing


Mixpanel offers three different price plans according to monthly tracked users: Free, Growth, and Enterprise. The Free plan consists of all the basic features of Mixpanel and offers 100K monthly tracked users at no cost.

On the other hand, the Growth plan starts from $25/month and is customizable according to your needs and preferences. Similarly, the Enterprise plan is also tailor-made specific to your business.

Therefore, you need to contact a sales representative to learn more about the plan and price.

From Mixpanel


Like Mixpanel, Amplitude also offers three different price plans for its behavioral analytics platform: Starter, Growth, and Enterprise.

The plans are not tied to a specific variable; therefore, the prices vary according to differences in types of reports and features.

While the Starter plan is free, you need to contact a sales representative to learn more about the costs of the Growth and Enterprise plans.

From Amplitude

Mixpanel vs Amplitude: Data Enrichment


Data enrichment is the process in which the data in hand is supported with various metrics, tools, and information to turn that data into actionable insights. It is a critical process because it is hard to understand what your data actually means and how you can use data for your benefit without enhancing it.

One of the most significant advantages Mixpanel has over Amplitude is the powerful Data Enrichment feature that Mixpanel offers. This feature helps you improve and crown your behavioral data with business and demographic data. In other words, Mixpanel helps you make connections between different types of data, giving insights into your product, users, and overall audience.

Mixpanel’s Lookup Tables are the fundamentals of Data Enrichment. They help Mixpanel customers integrate events, profiles, and additional data to give a cohesive look to your product.

For example, you can use Mixpanel’s Lookup Tables to connect missing data with the events and/or people properties and then manage those according to the combined analytics.


On the other hand, Amplitude does not offer true data enrichment, which you can complete the missing data. However, it provides advanced segmentation to enrich your analytics. This is not a counter feature of Mixpanel’s Lookup tables, but Ampltidue Segmentation can help you get to know your audience, their behaviors, and preferences.

Mixpanel vs Amplitude: A/B Testing

A/B testing is a critical part of understanding what drives your growth and will help you enhance that growth. With A/B testing, split-testing method, you can test different versions of your product, changing a different variable each time to understand how your customers react to it. You can try variations of web page designs, emails, onboarding processes, marketing campaigns, and many more.

Both Mixpanel and Amplitude provide A/B testing and experimentation tools that can help you test different versions of features to see which one works better for you and your customers. However, Mixpanel has a clear edge over Amplitude because of the additional feature, sending notifications, Mixpanel provides.


Mixpanel can send notifications to its customers via SMS, push notifications, email, and in-app messages. Mixpanel also runs tests on mobile apps, which allows you to track and use mobile data to enhance your product. This helps you control your testing, manage any problems quickly, and get results efficiently.


On the other hand, Amplitude relies on third parties to send notifications and track mobile data, making it not the best tool for A/B testing. However, if you already have an external tool to do this, sending notifications would not be a big problem.

Mixpanel vs Amplitude: Funnels

Funnels and funnel reports are great features to understand customer journeys and where your users are dropping off. This helps you assess your weak spots (web pages or points) to improve them to become your strong spots.

Mixpanel and Amplitude have a very similar funneling process and funnel reports that you can utilize to identify weaknesses and strengths. Some common flows they both offer are onboarding and checkout flows, which you can track their conversion rates by building different funnels.


With Mixpanel funnel reports, you can track various spots on your website to understand user journeys and flow. Here is Mixpanel’s funnel report:

Mixpanel Funnels
Mixpanel Funnel Reports From Ruben Ugarte


Similar to Mixpanel’s report, Amplitude’s report also provides you with valuable insights that you can use to assess your strengths and weaknesses. However, Amplitude is slightly better for funnel reports since it lets you view both ordered and unordered funnels separately. This is especially helpful to build and analyze funnels in different orders.

Here is Amplitude’s funnel report:

Amplitude Funnels
Amplitude Funnel Reports From Ruben Ugarte

Mixpanel vs Amplitude: Reporting & Customization

It is almost impossible to separate Mixpanel and Amplitude from each other when it comes to reporting. They both provide you with core reports, such as segmentation, funnels, and retention. They both allow you to visualize your data as graphs, bars, trends, etc.

They both help you understand what your data means and how you can utilize it to turn it into actionable insights. However, the difference is hidden in “customization,” meaning when and how to customize your reports.


With Mixpanel, you first get the basic dashboard with essential and concise information. Then, if you want, Mixpanel enables you to customize those basic reports according to your needs and preferences. Therefore, you will be able to acquire reports more quickly and easily.

Workflow From Mixpanel


On the other hand, Amplitude processes and displays data in reverse order. With Amplitude, you need to first choose the specific customizations. Then, it turns data into reports according to your preferences. This is helpful if you want to select the specifics of what you want to see and get from your reports. However, having a customization process first can be overwhelming and slow if you don’t yet know what you want to choose.

Even though the core reporting process of Amplitude can be a little bit tiring, its Advanced Reporting features are worth mentioning. If you have sufficient data to work with, it offers features that can help you to quickly and efficiently identify and solve problems.

Amplitude Dashboard for Product and Marketing Teams
Workflow From Amplitude

To summarize, I can say that Mixpanel is quicker than Amplitude for reporting feature since it offers basic dashboards rather than customized reports as the first action.

This saves a lot of time and effort that can be used elsewhere to improve your product. However, Amplitude is better at advanced reporting, which can build better and deeper reports.

Mixpanel vs Amplitude: Reviews


Positive: “I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.”

Negative: “Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.”

From Capterra

Posiitive: “Mixpanel provides you with several types of reports you can analyze data with such as Insights (break down user actions to show how many share X, Y or Z detail such as campaign UTM) and Funnels (conversions between user actions). You can also use Mixpanel to send notifications (email, push, in-app) to users based on their actions. It’s a very powerful analytic and marketing tool.”

Negative: “Mixpanel also does get expensive as you track more user actions (events), but it’s only powerful and useful when you track every user action, big and small. Otherwise, your analysis would be based on an incomplete picture and cause incorrect findings.”

From Capterra

Positive: “Tracks both events and profiles. Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases.”

Negative: “Mixpanel does not document the whole protocol and this is VERY inconvenient when server-side events are to be implemented, or your application requires proxifiying to work around adblockers. The protocol itself is not suitable for seamless proxifying.”


Positive: “The tool is fantastic and has so many functionalities that make the growth analysis simply great. What I liked most was the ability to create different cohorts based on the custom events tracked and the segments of users created.”

Negative: “The only thing that was a bit complex was with the tracking ID. You have to be careful with the usage of the user id and the app id on the web scripts on your webpage as you could easily track events to another user that is not the one that is using the tool in that moment.”

From Capterra

Positive: “Very useful tool for funnel/conversion analysis. Great support team – customer success managers willing to upskill your team.”

Negative: “Initially, learning to use the product requires upfront investment. There are some basics, conceptual model things that must be learnt e.g. If I change someone else’s charts, or do I make a version of it, or do I edit their version.”

From Capterra

Positive: “This is a great tool for deep analysis and to get clear and precise charts to show clients.”

Negative: “It can be very complicated to understand and manage. Before becoming an expert, I had to play with it for a long long time. The guide is useful but the product is complicated.”

From Capterra

Mixpanel vs Amplitude: UI/UX

As I mentioned before, these two tools are almost twins. Therefore, when it comes to usability, both Mixpanel and Amplitude have a simple and straightforward UI/UX that you will be pleased to use. However, some slight nuances might affect which one you would prefer.


Mixpanel has a very clear user interface that everything is where you’d expect them to be. All the titles and subtitles are pretty self-explanatory.

Therefore, it is easy to understand and use Mixpanel. Mixpanel also provides its customers with tutorial videos for features on the navigation panel. This helps you get to know the features and the tool better while also setting you up for success.

One of the downsides of Mixpanel related to usability is that the setting up process is labor-intensive, meaning you need to spend extra time and effort to get the product working for your needs and preferences.

If you choose to work with the code provided, you need to be confident and have prior knowledge of coding. This is especially problematic if you are looking for a tool that is not code-orientated.


On the other hand, Amplitude offers a very positive experience and usage. It is a seamless and easy-to-use tool that you can quickly adapt to. It is a customization-orientated product that focuses on graphs, colors, and other personalization elements. Even though it seems like there are a lot of aspects to consider in Amplitude, its UI is still user-friendly and clear. However, like Mixpanel, for the initial set-up, coding knowledge is needed to give the proper commands for event tracking.

Mixpanel vs Amplitude: Main Differences

Once, you glanced at those two apps, then you have a brief idea for each of them. But what about the main differences between them? Well, this is not an easy question because each one is the most popular in their fields. So, many companies still struggle to choose one of them. Moreover, I can list the very main differences, so you can easily compare them. Stick with me.

  • Workflows

When it comes to the workflows of the apps, I can mention how it works for each of them briefly. While Mixpanel offers its users a couple of basic dashboard templates at the beginning of their user journey, another side Amplitude app expects its users to customize the dashboard first.

  • Data Integrations

Mixpanel comes with its useful sending data externally features to some of the analytic platforms such as HubSpot or Salesforce. Also, it allows you to work with your users’ data via its CRM features like optimization tests which means you won’t need to integrate another CRM tool. On the other hand, Amplitude offers you to work with your users’ data deeply via data integrations with its partner offers such as Kochava or Branch.

  • A/B Testing Features

While A/B Testing is a vital feature of an analytic tool, Mixpanel comes with various ways to send notifications to its users. Here are some of them; SMS, e-mail, push notifications, and in-app messages. Plus, Mixpanel also provides the A/B testing features for mobile apps. However, Amplitude doesn’t offer those notifications unless using external tools.

  • Alerts

Your KPI metrics analyze your success, so having an alert based on your KPIs is a benefit. Unfortunately, Amplitude is one step behind it. It does not offer alerts based on KPI which means a piece of the puzzle is missing. However, Mixpanel comes with automatic alerts to monitor your KPIs, so you can have a chance to answer quickly for any circumstances.

  • Data Export

When I check both apps’ free plans it seems Amplitude comes with some benefits for exporting data. With Amplitude free plan, you can export your data collected to CSV. Once, you download the CSV file then you can import them whether to Excel or anywhere as you wish to process them. However, Mixpanel does not offer to export data on its free plan. So, if you have a free plan then any data analytic process has to be done via Mixpanel.

Mixpanel vs Amplitude: Summary

We talked about many different elements and essential features of Mixpanel and Amplitude. Now, let’s zoom out and summarize what these tools can do for you:


  • Mixpanel has an overall 4.5/5 on Capterra out of 96 reviews and 4.5/5 on G2 out of 711 reviews.
  • The Data Enrichment feature allows you to complete missing data, combine behavioral, business, and demographic data, and manage that data both individually and separately.
  • You can get notifications about A/B testing, enabling you to act more quickly according to the data.
  • It is easy to build and manage funnels and funnel reports but cannot separate ordered and unordered funnels.
  • The reporting process is seamless and quick since it first provides you with a basic dashboard and then allows you to customize according to your needs and preferences.
  • It has a clear and simple UI that you can easily manage. However, prior code knowledge is required, making the setup process labor-intensive.


  • Amplitude has an overall 4.5/5 on Capterra out of 42 reviews and 4.5/5 on G2 out of 1,284 reviews.
  • It does not have a data enrichment feature that can combine behavioral data with other data types, but its segmentation is advanced and powerful.
  • It relies on external tools for sending notifications for A/B testing.
  • The funnels and funnel reports are easy to create and clear to understand. You can also view ordered and unordered funnels separately, allowing you to analyze different orders.
  • The reporting process can be overwhelming since it requires you first to customize. However, it has robust customization that you can benefit from as you build reports for different needs and preferences. It is also better at advanced reporting.
  • It offers a positive UX with a user-friendly UI. It mainly focuses on graphs and visuals, which can be supported with its customization tools. You need to have coding knowledge to set up event tracking.

A Better Alternative: HockeyStack

Unlike Mixpanel and Amplitude, HockeyStack is not only a product analytics tool.

HockeyStack is a SaaS analytics tool that unifies marketing, product, sales, and revenue data to uncover insights, such as the LTV of a campaign, or the churn rate of each marketing channel.

Key Features

Custom dashboards

Using HockeyStack, you can build any dashboard you need with metrics from different departments. Custom dashboards allow you to connect the dots to better understand what drives revenue for your SaaS.

For example, you can build a churn by the blog post user signed up report:

A blog posts that drive revenue report, which shows the exact revenue you get from a blog post:

Revenue + Marketing Dashboard

A trial to expansion funnel:

Product + RevOps Dashboard

An engagement by feature report:

Or an active users report:

On top of custom dashboards, HockeyStack has other features too, such as

  • Surveys
  • Step-by-step user journey
  • Funnels & goals
  • Revenue Attribution

and more.

HockeyStack Pricing

HockeyStack has a free forever plan and 3 paid plans. Paid plans have a 14-day trial with a 30-day refund guarantee.

You can check out the pricing page here.

From HockeyStack


Mixpanel and Amplitude are like fraternal twins. They are almost identical but not quite the same. Therefore, it requires a lot of research, reading, and experimenting to understand which one can benefit your product the most.

Fortunately, I covered all of the basics and fundamental differences between Mixpanel and Amplitude just for you. However, unfortunately, there is no clear winner or answer to the question, “Which tool is better?” At the end of the day, you need to consider your needs and preferences and what you want from the analytics tool you choose.


Which is better Amplitude or Mixpanel?

This question has a complicated answer because each of the analytics tools offers high standard features and has similar purposes. If you wonder which suit best for your company, consider your company needs first. The main clear conclusion of a difference is Amplitude wins on data retentions and data export. However, Mixpanel has a good command of predictive analytics. On the other hand, Mixpanel provides more beneficial integrations than Amplitude that making it more compatible in its field.

How expensive is Amplitude?

Amplitude offers its users three main pricing plans such as Starter Plan, Growth Plan, and Enterprise Plan. The starter plan is free and includes a couple of main analytics features. Growth and Enterprise plans’ prices are undisclosed.

What is Mixpanel used for?

Mixpanel is a product analytics tool, which helps you to understand your customer by analyzing customer interactions with your website/app/product. You can track user data in real-time to define user behaviors and market trends.

Who are Amplitude’s competitors?

Some of Amplitude’s competitors are Google Analytics, HockeyStack, and Mixpanel.

Google Analytics

Google Analytics is one of the most popular web analytics services that provide its users basic analytics tools and data statistics for mostly SEO (search engine optimization) purposes. Briefly, it helps you to track and analyze the traffic of your website/product by the customer to collect the important data.

HockeyStack is an end-to-end SaaS analytics tool that helps you understand which marketing channel or sales campaign brings the highest LTV & increase retention with no code.

Mixpanel is the one who has an important seat among the competitors with its various analytics features. It offers you the right tracking methods to stand up in the market during your marketing journey. With its easy-to-use interface tracking data is easy and beneficial.