Mixpanel vs Amplitude: A Detailed Comparison

As the majority of SaaS businesses depend on subscription revenue, understanding the main drivers of retention is integral for marketing and product teams.

Mixpanel and Amplitude are two well-known analytics tools to help you uncover insights so that you can improve your retention rate. This guide will help you decide between these two tools.


Pro Tip:

If you are not satisfied with both tools, click here to see a better alternative 🙂

What is Mixpanel?

Mixpanel is one of the largest SaaS product analytics tools with its various features. It’s founded in 2009 by Suhail Doshi and Tim Trefren in San Francisco. They also have branches in Austin, New York, Salt Lake City, Seattle, Barcelona, London, and Singapore.

This product analytics tool will be your long-term partner to understand your customer actions and improve your retention rate.

It allows you to track and understand your customers’ behavior in your product, so you can easily analyze key customer retention metrics, such as churn rate, retention, and product engagement.

Also, it shows you numerous reliable and scalable customer insights, such as sign-ups, time spent on the website, or interactions with the products, etc.

So, you can collect and analyze the relevant data in real-time to understand the trends and customer behavior for your internet product.

What are Mixpanel’s Main Features?

  • A/B Testing
  • Retention analysis
  • Customer Engagements
  • Point and Click Analytics (with manual code)
  • iOS & Android Compatibility
  • Visual Coding
  • Versatile Data Visualization

What is Amplitude?

Amplitude_Dashboard.png (1091Ă—599)

Amplitude is a product analytics tool that is focused on product analytics. Contrary to Mixpanel, it has more advanced reporting capabilities.

Amplitude has high popularity in its field with its best features for tracking and collecting relevant data.

Understanding the behavior of your users or customers, tracking data to catch up with user trends, and making the right choice for your product marketing plan is now easier with Amplitude.

It allows you to gain insights into your customer behaviors via their user actions across devices, products, or channels. With metrics, such as monthly active users, screen views, the overall taking times of the actions, etc., you will understand your customer behavior to boost also your customer marketing.

What are Amplitude’s Main Features?

  • Cross-Device User Journey Insights
  • Repeat Purchase
  • A/B Tests
  • Behavioral Cohorting
  • Recommendations
  • Page views and Clicks
  • Demographics
  • Surveys

Differences between Mixpanel and Amplitude

Once, you glanced at those two apps, then you have a brief idea for each of them. But what about the main differences between them? Well, this is not an easy question because each one is the most popular in their fields. So, many companies still struggle to choose one of them. Moreover, I can list the very main differences, so you can easily compare them. Stick with me.

  • Workflows

When it comes to the workflows of the apps, I can mention how it works for each of them briefly. While Mixpanel offers its users a couple of basic dashboard templates at the beginning of their user journey, another side Amplitude app expects its users to customize the dashboard first.

  • Data Integrations

Mixpanel comes with its useful sending data externally features to some of the analytic platforms such as HubSpot or Salesforce. Also, it allows you to work with your users’ data via its CRM features like optimization tests which means you won’t need to integrate another CRM tool. On the other hand, Amplitude offers you to work with your users’ data deeply via data integrations with its partner offers such as Kochava or Branch.

  • A/B Testing Features

While A/B Testing is a vital feature of an analytic tool, Mixpanel comes with various ways to send notifications to its users. Here are some of them; SMS, e-mail, push notifications, and in-app messages. Plus, Mixpanel also provides the A/B testing features for mobile apps. However, Amplitude doesn’t offer those notifications unless using external tools.

  • Alerts

Your KPI metrics analyze your success, so having an alert based on your KPIs is a benefit. Unfortunately, Amplitude is one step behind it. It does not offer alerts based on KPI which means a piece of the puzzle is missing. However, Mixpanel comes with automatic alerts to monitor your KPIs, so you can have a chance to answer quickly for any circumstances.

  • Data Export

When I check both apps’ free plans it seems Amplitude comes with some benefits for exporting data. With Amplitude free plan, you can export your data collected to CSV. Once, you download the CSV file then you can import them whether to Excel or anywhere as you wish to process them. However, Mixpanel does not offer to export data on its free plan. So, if you have a free plan then any data analytic process has to be done via Mixpanel.

Similarities between Mixpanel and Amplitude

I’ve already mentioned a couple of relevant differences between these two popular SaaS applications. However, the thing is, these two also have some in common. Well, should not be surprised, both of them offer you to stand up in the market via analytic features. So, what are those similarities between Mixpanel and Amplitude? Let’s look at some of them closer together.

  • User Journey and Behavior

Both of them allow you to compare product user journeys and behavioral actions for any cohort or segment process of a user.

  • Analyze impacts of updates

They both offer you to stay up-to-date with the key metrics of product updates or feature launches, so you can analyze impacts.

  • Transformation with Existing Data

Collecting the relevant data and analyzing insights in real-time is vital. How about if you can also track your existing data? That sounds perfect for a successful analytic journey. Luckily, both of the apps allow you to transform your existing data for deeper analysis.

  • Event-based Tracking

Both of them have event-based tracking features that allow you to customize them by setting custom events or special event properties. So, you can measure the user interactions via setting numerous events to gain more insights.


While there are many tools to boost your online success, choosing the right one for your marketing strategy is a must to stand up in the market. Here is what you will get both in free and paid plans if you choose one of them.

Mixpanel Pricing

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Mixpanel comes with three different pricing plans for its customers. Maybe you don’t know, Mixpanel’s pricing is based on the “Monthly Tracked User System”. So, the pricing rates are calculated on the user amount who performs a qualifying event monthly. Even depending on your company’s needs, each of the plans offers usable features. Let me explain to you each plan’s features separately.

  • Mixpanel Free Plan

This free plan package offers its users basic analytics need at no cost, here are the accessible features of the plan.

  1. Unlimited data history and seats
  2. Core reports (including Flows)
  3. Data dictionary
  4. US or EU data residency
  5. Monitoring & alerts
  • Mixpanel Growth Plan

Starting at $25/month

With its growth plan, you can access all the features as in the free plan, and plus you can also access the features that are listed below.

  1. Unlimited saved reports & cohorts
  2. Impact report with causal inference
  3. Data modeling
  4. Group Analytics & Data Pipelines add-ons
  5. Legendary email support
  • Mixpanel Enterprise Plan

If you are an enterprise, then this plan for the larger companies is a great fit for you. With this plan, you can access various target features with a customizable pricing plan.

With its enterprise plan, you can access all the features as in the growth plan. Plus, you can also access the features that are listed below:

  1. Advanced access controls
  2. Experiments & Signal reports
  3. SSO & automated provisioning
  4. Seasonal & events-based pricing
  5. Dedicated customer success
  • Mixpanel Startup Program
Mixpanel_Startup_Plan.png (1222Ă—705)

Apart from Mixpanel’s regular plans, it also offers a special plan for Startups. If you are a startup that is less than 2 years old with up to $5M in total funding, you can get $50,000 credit from Mixpanel.

This great opportunity will support you while you get used to the market and also you’ll be able to gain various benefits via the Growth plan’s features.

Amplitude Pricing

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Amplitude also offers its users three different analytics plans: starter, growth, and enterprise.

  • Amplitude Starter (Free) Plan

Its starter plan features main analytics needs and it’s all free. Here are the main features of the starter plan are listed below.

  1. Core analytics
  2. Unlimited data retention
  3. Unlimited user seats
  4. Track up to 10 million actions per month
  5. 0-10 million monthly events
  • Amplitude Growth Plan

Price: Undisclosed

Once you get the growth plan, you’ll get all the features as in the starter (free) plan. Additionally, the growth plan also brings you the features that are listed below.

  1. Behavioral reports
  2. Predictive analytics
  3. Advanced collaboration tools
  4. Custom solutions and event volume
  5. 0-100 million monthly events
  • Amplitude Enterprise Plan

Price: Customizable

With its Enterprise plan, you can access various useful features for your big marketing strategy to gain important data insights in real-time. Amplitude does not offer a specific price for this plan, so you can customize your analytics plan with its features to see the relevant price. You’ll be able to access all the features in the Growth plan, plus you’ll get the listed features below.

  1. Monitoring and automated insights
  2. Advanced data governance
  3. Single sign-on and authentication
  4. Custom user permissions and roles
  5. Premier customer success with SLA
  6. 0-10 billion+ monthly events
  • Amplitude Startup Program

Just like Mixpanel, Amplitude also has a startup program to get you started with product analytics. You can get $40,000 if:

  • Your company was launched less than 2 years ago.
  • You’ve received less than $5 million in funding.
  • You have fewer than 20 employees.


What makes an analytics tool even better is integrations. This is like a perfect collaboration with your desired tools to get everything all-in-one.

Mixpanel Integrations

Mixpanel offers more than 50 integration options with high-standard apps/tools to bring all the important insights for your success. Here are some of the apps that you can enjoy while analyzing the data with Mixpanel.

  1. AB Tasty (A/B Testing and Feature Flagging)
  2. ADJUST (Deep Linking and Data Privacy)
  3. AIRSHIP (Messaging and Marketing)
  4. alooma (Data pipline)
  5. AWS (Amazon Web Services Data Warehouse)
  6. Azure (Data Warehouse)
  7. Braze (CRM, Messaging and Marketing Automation)
  8. Facebook Ads (Advertising)
  9. Google Cloud (Data Warehouse and Business Intelligence)
  10. Mailchimp (Messaging and Marketing Automation)

You can check out the full list here.

Amplitude Integrations

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Amplitude also comes with integrations that you can use. Here are some of the integration options that Amplitude provides:

  1. Adobe Analytics
  2. Amazon Redshift
  3. AWS-S3
  4. Facebook ads
  5. Google ads
  6. HubSpot
  7. Marketo
  8. Salesforce Marketing Cloud and CRM
  9. Slack
  10. Snowflake

You can check out the full list here.


Mixpanel Reviews

Mixpanel has 4.5 stars on Capterra. Here are some of the reviews that will help you better understand the product’s capabilities.


  • “Best analytic tool which can be used in enterprise level applications.”
  • “You can save numerous details with each event that’s important for you to know such as device, browser, country, campaign UTM, etc.”
  • “You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.”
  • “Overall Mixpanel is one of the best solutions on the market. It is reliably, offers wide range of tools and libraries to satisfy both administrators, marketers, developers, and managers.”


  • “No advanced feature for email tracking, which adds the need of other tools for more detailed marketing campaigns.”
  • “Duration tracking is a bit wrong sometimes on iOS. The panel sometimes has delays but I guess it’s normal.”
  • “Expensive and sometimes reports can have data missing. Could be a user error though.”
  • “Very limited date range (2 weeks) for user flows. Dashboard feature isn’t able to accommodate all of the reports that I have.”

Amplitude Reviews

Amplitude has 4.5 stars on Capterra. Here are some of the reviews that will help you better understand the product’s capabilities.


  • “The best tool for mobile app analytics – easy to deploy yet super powerful.”
  • “Great product for data if your organization supports it.”
  • “Overall, great experience so far, I loved the key insights the Behavioral Cohorts offers.”
  • “Amplitude makes it easy to get visibility on pretty much everything that happens in your website or app. Moreover, they offer a VERY generous free plan.”


  • “The program is a little confusing to start using.”
  • “When I started using Amplitude a couple of years ago it was simpler to organize the data how I wanted but nowadays I frequently find myself lost after coming back to check app every couple of weeks.”
  • “Also frustrating that you can’t do “monthlies” unless you start from the first of the month and that the averages are not weighted.”
  • “Although you get used to their navigation over time, it can be a bit frustrating in their beginning.”

Top Factors to Consider Before Choosing One

  • Do you need various integrations?

If you need a wide range of integrations to cover all parts of the user journey, then you should definitely choose Mixpanel.

  • Does your company have a mobile app?

With Mixpanel’s app-based tracking features your company’s mobile app will be tracked by analytics. So, you can gain more data insights for your mobile app.

  • Do you need advanced reporting?

Both tools have cool dashboards to play with, but Amplitude wants you to customize your dashboards from the first moment you enter your dashboard. Moreover, it has a wide range of custom dashboards and reporting features you can choose from.

A Better Alternative

About HockeyStack

HockeyStack is an end-to-end analytics tool for SaaS companies. It unifies marketing, revenue, sales, and product data into one dashboard with no code so that you can understand what really drives revenue at your SaaS. It’s completely no code, and it doesn’t require any setup.

HockeyStack’s Features

HockeyStack offers these features with no code:

  • Step-by-step user journey
  • Custom dashboards
  • Funnels and goals
  • Insights
  • Surveys
  • Revenue analytics
  • Segments

and more

HockeyStack Pricing

HockeyStack has a free forever plan and 3 paid plans. Paid plans have a 14-day trial with a 30-day refund guarantee.

You can check out the pricing page here.

HockeyStack Integrations

  • Paddle
  • Stripe
  • Hubspot
  • Salesforce (coming soon)
  • Zapier (coming soon)

HockeyStack Pros and Cons

As I’m a co-founder of HockeyStack, I cannot say that I’m 100% objective in my review, but here is an (almost) honest review of HockeyStack’s pros and cons 🙂

HockeyStack Pros

The unique benefit of HockeyStack is its ability to unify your marketing, revenue, sales, and product data using no code. This allows you to uncover unique insights that you wouldn’t be able to by using multiple tools as they cause you to have fragmented data.

  1. You can integrate with Stripe, Paddle, and Hubspot and build every single dashboard that you can think of, using all sales, marketing, revenue, and product metrics.
  2. You can create funnels, goals, and surveys, which are rare to get with other tools on this list.
  3. You don’t need any developers, tracking is cookieless, and the script is small, so it doesn’t increase your site loading time.

HockeyStack Cons

HockeyStack generally lacks reporting features as it’s not focused on agencies and other reporting-based businesses.

  1. HockeyStack doesn’t have weekly e-mail reports
  2. The tool lacks some integrations, such as Salesforce, Mailchimp, and Zapier. (which are on the roadmap)


In conclusion, both of these platforms offer comprehensive analytics to their customers. Amplitude offers robust reporting and a few integrations while Mixpanel offers automation, mobile tracking, and detailed product analytics with a steep learning curve.

If you need a no-code SaaS analytics tool that allows you to understand which marketing channel or sales campaign brings the highest LTV to your SaaS, you should definitely check out HockeyStack!


Which is better Amplitude or Mixpanel?

This question has a complicated answer because each of the analytics tools offers high standard features and has similar purposes. If you wonder which suit best for your company, consider your company needs first. The main clear conclusion of a difference is Amplitude wins on data retentions and data export. However, Mixpanel has a good command of predictive analytics. On the other hand, Mixpanel provides more beneficial integrations than Amplitude that making it more compatible in its field.

Who are Amplitude competitors?

Google Analytics
Google Analytics is one of the most popular web analytics services that provide its users basic analytics tools and data statistics for mostly SEO (search engine optimization) purposes. Briefly, it helps you to track and analyze the traffic of your website/product by the customer to collect the important data.

HockeyStack is an end-to-end SaaS analytics tool that helps you understand which marketing channel or sales campaign brings the highest LTV & increase retention with no code.

Mixpanel is the one who has an important seat among the competitors with its various analytics features. It offers you the right tracking methods to stand up in the market during your marketing journey. With its easy-to-use interface tracking data is easy and beneficial.

MoEngage is a customer engagement analytics platform and it offers its users to understand their customers to answer their needs at the right time with the right answer. With this app, you can easily see how your customer interacts with your product/app to increase conversion rates.

How expensive is Amplitude?

Amplitude offers its users three main pricing plans such as Starter Plan, Growth Plan, and Enterprise Plan. The starter plan is free and includes a couple of main analytics features. Growth and Enterprise plans’ prices are undisclosed.

What is Mixpanel used for?

Mixpanel is a product analytics tool, which helps you to understand your customer by analyzing customer interactions with your website/app/product. You can track user data in real-time to define user behaviors and market trends.