Mixpanel vs Heap

Choosing the right tool for your company is a long and tiring process. There are overmuch options and while deciding, you can be misled by multiple choices. The question you should ask yourself is that: “Are the opportunities this platform offers fitting my company properly?”

To answer that question, you should compare the features of platforms. In this article, I will compare two successful product analysis tools. If you are still confused about deciding, wait until finishing this article.

What is Mixpanel?

Mixpanel is a digital analysis platform servicing both web and mobile technology. It was founded by Suhail Doshi and Tim Trefren in 2009, based in San Francisco, California.

It mainly focuses on product analytics and provides solutions for engaging users, making fast decisions, and most importantly, maintaining the best user experience.

Mixpanel has various well-known and successful companies as customers such as Uber, Ancestry, DocuSign, and Expedia. These companies get help from Mixpanel mostly due to its reliable and real-time data dependency. By doing that, it transmits the data to companies in the quickest and most comprehensive way.

Check out for other Mixpanel alternatives!

What is Heap?

Heap is a digital analysis platform founded in 2013. It mainly focuses on user behavior and product analysis. The working logic of Heap can be considered as exploring blind spots of customer’s business and due to that, providing the best implementations for it.

It collects a vast amount of data from users but eliminates it in order to give you a direction about required innovations. With the help of Heap, you have the ability to focus on only the most impacting opportunities.

Like Mixpanel, Heap is also preferred by various successful companies around the world; such as Amway, LendingClub, Freshworks, and Northwestern Mutual.

Check out for other Heap alternatives!

Differences between Mixpanel and Heap

Filters and Keywords

A wide range of filters is crucial for an analysis platform since it gives you a wiser and detailed data analysis. Mixpanel offers you a wide amount of filter opportunities. You can divide and split the customers accessing the platform, and make experiments or hypotheses on a different class of customers.

Heap does not offer filter and keyword options as much as Mixpanel. The presented catalog of filters is enough as logical operators, however; it is still not enough for a detailed custom-run report.

Simplicity of Usage

Both two platforms have an easy setup. However, Mixpanel can be a little more confusing due to its detailed feature catalog. Even though the presented segmentations of Mixpanel are great for especially large businesses, beginner customers in SaaS may have problems.

On the contrary, Heap has easy funnel tracking and is also easier to analyze the adoption of new qualities. Overall, Heap is concluded as simpler to use.

Speed of Usage

The speed is another highlight while choosing the right platform. Both of these platforms are considered “fast”. in data-processing.

However, Mixpanel differs from competitors thanks to its speed. Multiple users defined Mixpanel as “intuitive” so that it does not need prioritizing. It gives you the required reporting in a few seconds.

Heap is also defined as fast by multiple users. But overall, its processing software is not developed as Mixpanel, which may lead to delays in reporting.

Mobile Availability

Mixpanel provides a mobile version in it, which is as qualified as the web version. Heap has also a mobile application but it does not support Android apps.

A/B Testing

A/B Testing means comparing two different versions of the same document at the same time. Mixpanel offers those features while Heap does not present A/B Testing.

Similarities between Mixpanel and Heap

“Insights” Analysis

Both of these platforms provide “insight analysis” to customers. Insight analysis means analyzing the particular event to reach the required data, with or without funnel tracking. Mixpanel reaches insights due to its developed API and features while Heap does it based on its adaptation techniques.

Analyzing Methods

Both of them track different user behaviors and funnels and make reports based on analysis. They analyze the market by KPIs for optimization. These KPIs usually include landing pages, content, or campaigns.


Both Mixpanel and Heap present free versions to customers. But free versions in two platforms differ from each other in some cases:

Mixpanel allows monthly tracked users up to 100k while Heap keeps its limit at 10k. In addition, the free version in Heap provides solutions to only one project and two different sources. Both of them provide a data dictionary and standard analytics in the free version.

The price of Heap can be a problem for websites having a lot of visits but not that many events and revenues. To avoid that, you need to compare your visits and event numbers.

Mixpanel, on the other hand, has two different pricing models other than the free version. Those versions mainly focus on larger organizations and provide reporting due to growth purposes. The problem of Mixpanel prices arises regarding the number of visitors. If you do have not that many visitors viewing your page but have so many events to track, the revenue you gather remains the same while the payment increases.


Integrating with different platforms is a critical point while choosing the right analysis tool. It is also important since as you provide more integration with applications, you can get more diversified data from users. Both of these platforms provide a range of integrations.

Mixpanel offers a wide integration catalog such as:

  1. Amazon Web Services
  2. Google Cloud
  3. Slack
  4. Zapier
  5. Facebook
  6. Twitter

Heap, on the other hand, offers integration abilities such as:

  1. Hubspot
  2. Mailchimp
  3. Redshift
  4. Shopify
  5. Intercom
  6. Salesforce
  7. Mandrill
  8. Sendgrid


In deciding process, customer reviews demonstrate a realistic portrait of the features and limitations of the platform. G2 is an open platform allowing users to share their reviews about products. Due to user comments on it, here is a summary of reviews of Mixpanel and Heap:

Mixpanel is usually praised by customers due to its adaptability for non-data analyst people. Users concluded that as it has an easy set-up, customization, and reporting the event is approachable. Paul T. who is an Associate Product Manager in a small business stated that:

“Mixpanel is very easy to approach for non-data analytics people. As long as engineers correctly install the events, creating a report is very easy for everyone else. The customization of events is also incredible. I love that you can go deep into understanding your product at the event property level versus simply the event level. It’s a great tool, and I would highly recommend it.”

Another user named Sushant who is working as a product manager highlighted that:

“The simplicity of Mixpanel to understand the user behavior and insights from the event data is just fantastic. The power of creating multiple dashboards and constantly looking at all the funnels are great as well. We have gotten much better with data in the last 6 months as a team. It’s like a go-to tool for our user insights.”

Regarding the price model, people commonly stated it can be a little expensive for small businesses:

“Mixpanel can get pretty expensive for a smaller startup/company looking to utilize Mixpanel. If you qualify for it, the startup program helps, but once you get past that, there’s a bit of a difference between their free tier and their paid plan.”

Heap, on the other hand, is praised by users mainly due to its exploring historical data from events and users. It has a more advanced digging ability compared to other platforms. In order to provide a qualified user experience, it stores quantitative insights without requiring definitions or labels.

Lucas, who is a User Researcher in Mid-Market concluded that:

“It has an easy funnel tracking and analyzing the adoption of new features. Quite useful in decisions for iterating existing product and retiring certain features.”

The same user stated that regarding the vast amount of data including:

“In situations with a lot of data being generated from the mobile app or the website, Heap can capture that for use cases such as analysis and reporting. Heap helps in more granular tracking for more objective decision making, enables testing to decide whether we continue or retire product elements, and finally helps us develop a deep understanding into what matters more to the users, and whatnot.”

If you are considering Amplitude too, check out our Mixpanel vs Amplitude comparison!

Top Factors to Consider Before Choosing One

Actions of Users

If you have fewer but active visitors, it would be better to choose Heap. On the other hand, if you have a lot of sessions but the event number in each session is not that much, Mixpanel would be a better option.

Future Assumptions for Business

If you foresee a change or return in your company, Heap can be preferred due to its dynamism. If you plan a durable process in the near future and focus on growth or sophistication, Mixpanel offers you a lot of opportunities for that.

A Better Alternative: HockeyStack

HockeyStack is an end-to-end analytics tool for SaaS companies. It unifies marketing, revenue, sales, and product data into one dashboard with no code so that you can understand what really drives revenue at your SaaS. It’s completely no code, and it doesn’t require any setup.

HockeyStack’s Features

HockeyStack offers these features with no code:

  • Step-by-step user journey
  • Custom dashboards
  • Funnels and goals
  • Insights
  • Surveys
  • Revenue analytics
  • Segments

and more

HockeyStack Pricing

HockeyStack has a free forever plan and 3 paid plans. Paid plans have a 14-day trial with a 30-day refund guarantee.

You can check out the pricing page here.

HockeyStack Integrations

  • Paddle
  • Stripe
  • Hubspot
  • Salesforce (coming soon)
  • Zapier (coming soon)

HockeyStack Pros and Cons

I might be biased, but this is an objective evaluation of HockeyStack’s pros and cons 🙂

HockeyStack Pros

The unique benefit of HockeyStack is its ability to unify your marketing, revenue, sales, and product data using no code. This allows you to uncover unique insights that you wouldn’t be able to by using multiple tools as they cause you to have fragmented data.

  1. You can integrate with Stripe, Paddle, and Hubspot and build every single dashboard that you can think of, using all sales, marketing, revenue, and product metrics.
  2. You can create funnels, goals, and surveys, which are rare to get with other tools on this list.
  3. You don’t need any developers, tracking is cookieless, and the script is small, so it doesn’t increase your site loading time.

HockeyStack Cons

HockeyStack generally lacks reporting features as it’s not focused on agencies and other reporting-based businesses.

  1. HockeyStack doesn’t have weekly e-mail reports
  2. The tool lacks some integrations, such as Salesforce, Mailchimp, and Zapier. (which are on the roadmap)


If you are a small business changing constantly and directly focused on growing, Heap might be a better option due to its dynamism and adaptation ability.

However, Mixpanel services a more comprehensive and reliable servicing to customers with the addition of a successful mobile version. From the technological perspective, Mixpanel can be considered as a better choice. It has multiple extra features such as A/B Testing and notification pushing.


How much does Heap cost?

It has a free version of up to 10k sessions per month. If you want larger sessions, you need to contact them.

Where does Heap store data?

It uses two documented libraries to store data: web and iOS. The platform also supports Node.js and Ruby libraries.