Top Stripe Integrations You Should Be Using In 2022
In this article, I will analyze different integrations of Stripe and how to utilize them better for your business.
If you plan to use Stripe, this will make your user onboarding process easier. If you are already using Stripe, this article will help you increase your efficiency.
One of the biggest problems of SaaS companies is understanding what actually drives revenue to the company: Is it content marketing? Customer support? Or an ad campaign? Which one brings the most engaged customers and which brings the customers that are most likely to expand their accounts?
HockeyStack is a SaaS analytics tool that allows you to answer all of these questions.
Using HockeyStack, you can build any dashboard you need with metrics from different departments. Custom dashboards allow you to connect the dots to better understand what drives revenue for your SaaS.
For example, you can build a churn by the blog post user signed up report:
A trial to expansion funnel:
An engagement by feature report:
Or an active users report:
On top of custom dashboards, HockeyStack has other features too, such as
- Step-by-step user journey
- Funnels & goals
- Revenue Attribution
HockeyStack has a free forever plan and 3 paid plans. Paid plans have a 14-day trial with a 30-day refund guarantee.
You can check out the pricing page here.
- Crisp Chat
- Salesforce (coming soon)
- Zapier (coming soon)
Marketing & Sales
In this section, I will explain Stripe’s integrations regarding Marketing and sales. These tools mainly deal with how you appeal to your customer base and increase sales. Integrations in this section are Webflow, Mailchimp, BigCommerce, and HoneyBook.
Webflow is a software tool allowing designers to create their websites. It was founded by Sergie Magdalin, CEO Vlad Magdalin, and Bryant Chou in 2012. Webflow is based in San Fransisco, California, USA.
Webflow is supported in 21 countries including, but not limited to Japan, Finland, the United States, and the United Kingdom.
By utilizing Webflow, you will be able to design your website to your liking. You can not only edit how a certain section of your website will look but also keep track of it by utilizing the heatmap provided by Webflow.
Utilizing the Stripe with Webflow will also enable you to create transitionary web pages to smoothen your users’ experience, thus giving your website a more professional touch. Through Webflow, Stripe allows you to access a simple tool that will enable you to edit your website.
The MailChimp is a software tool founded by Dan Kurzuis and Ben Chestnut in 2001. Mailchimp is a company based in Atlanta, USA.
Mailchimp is a software tool enabling you to create, design, and market your websites. Mailchimp achieves this by providing its users with different templates to classify your audience. Combined with the heatmap provided by Stripe , Mailchimp allows you to track and organize your customer base according to their preferences.
Combined with the flexibility of Mailchimp, Stripe allows you to create custom interactions for your customer base. These interactions can range from simple pop-ups to engaging sliders for presenting articles to your customer base. These sorts of customization options are a great way to increase customer interaction.
BigCommerce is a software tool helping you host a website to sell your products. It was founded by Eddie Machaalani and Mitchell Harpe in 2009. BigCommerce is currently Based in Austin, Texas, USA.
Stripe states that BigCommerce is one of the most popular integrations among its customers. This is only expected considering BigCommerce has a score of 4.2 out of 5 in G2 and a 4.3 out of 5 in Capterra.
BigCommerce provides this integration option for customers in 26 countries. Some of these countries are Austria, Germany, Italy, and Japan.
BigCommerce not only allows you to design your websites but find a domain for them as well. Your website domain is quite essential since it will be the address your customers find your product.
Stripe allows you to connect to BigCommerce and accept whatever payment method you want. Allowing your customers to make their payment through a form to their liking will increase the range of target audience you can reach.
Here is a shortlist of the things you will be able to do if you use BigCommerce:
- You will be able to convert your sales more efficiently.
- You will have a simplified e-commerce management.
- You will have access to 7/24 real-time support for your problems.
HoneyBook is a client management software developed and founded by Oz Alon, Naama Alon, and Dror Shimoni. Honeybook was founded in 2013. It is currently based in San Fransisco, California, USA.
Unlike other integrations provided in this article, Honeybook’s integration with Stripe is only usable by companies in Canada and US.
HoneyBook defines itself in its website as a tool that will help you “Manage projects, book clients, send invoices and get paid.” In a nutshell, Honeybook allows you to track invoices, create project plans and assign tasks to your team.
HoneyBook’s integration with Stripe allows your clients to review, sign and pay by any means they desire. They can do this without any other software to connect them to their service providers.
This section includes Stripe’s integrations related to Customer Support. Integrations in this part aim to make your customer support process more efficient. Some of the integrations about customer support are Intercom, Botsify, and Vitally.
Intercom is a tool designed to increase the quality of your customer interaction process by providing you with bots and a foundation through which you can analyze your users’ complaints.
Intercom as a company was founded in 2011. It was founded by Eoghan McCabe, Des Traynor, Ciaran Lee, and David Barrett. Although all founders of Intercom are Irish nationals, Intercom is based in San Fransisco, California, USA.
Utilizing Intercom with Stripe will not only enable you to troubleshoot more easily but will also enable you to keep track of problems encountered by your customer base. You can categorize which sorts of problems are experienced by which kind of audience and do your patch planning accordingly.
Intercom provides its services with Stripe for companies in 24 countries. Some of these countries are the United States, United Kingdom, Switzerland, Sweden, and Spain. The integration page of Stripe states that mainly Ecommerce and Education services utilize this software.
Botsify is a tool for business owners who want to set up their chatbox and interact with their customers through it. Botsify allows the creation of chatboxes that include artificial intelligence to streamline and solve most problems without needing any human interference.
Usama Noman founded Botsify in the year 2016. Unlike most other companies in the field, Botsify is based in Karachi, Pakistan.
Utilizing Botsify with Stripe will enable you to accept payments from whichever payment method you like. The Stripe will also allow you to keep track of which sort of problems are encountered most by your customer base. This feature will enable you to efficiently track and solve your problems.
Stripe provides this integration option for 23 countries. Some of these countries are Finland, France, and United Kingdom. Although Botsify has one fewer integration region option than Intercom, this is no significant problem.
Vitally provides its users with analytics alerts, engagement tools, and automation to increase the efficiency you deal with your customers’ problems. Utilizing Vitally will create a more balanced approach for your customer base.
Vitally was founded by Jamie Davidson. It was founded in 2017. This makes Vitally one of the newest tools in the field. Vitaly is based in New York, United States.
Using Stripe integration for Vitally will enable you to categorize your customers to your liking. You can utilize this option to determine which sections of your customer base need which sorts of support options. This feature will enable you to track the most important groups and take steps to improve your product according to their needs.
Stripe’s integration for Vitally is available in 40 countries. Having this number of integrations helps Vitally to gain an edge compared to other tools mentioned in this field. Some of the countries Vitally is available for are Canada, Denmark, Japan, Finland, and Italy.
Integrations provided by Stripe include accounting software tools aimed to make your billing process more manageable. Integrations provided in this section are Xero, Pennylane, Freshbooks, SaaSOptics.
Xero is a software tool that aims to help small and medium scale businesses with their invoicing processes. Xero currently has over 1.8 million users and is one of the most popular integrations, according to Stripe.
Xero was founded in 2006 by Rod Drury. The company is based in Wellington City, Wellington, New Zealand.
Utilizing Xero with Stripe will create automatic invoices for your customers. By using this feature, you will save time and create perfect invoices both for you and your customers at the same time. Combining Xero with Stripe will allow you to receive your payments up to 15 days earlier.
Stripe’s integration with Xero is available in 24 countries. Some of these countries are the United Kingdom, the United States of America, and Spain.
Here are some of the features provided by Xero:
- Pay your bills without hassle..
- Claim expenses.
- Track projects.
Pennylane is a real-time account software that will help you with your entire accounting process.
Pennylane has seven founders. These founders are Arthur Waller (CEO), Quentin de Metz, Tancrede Besnard, Edouard Mascré, Alexandre Roquoplo, Thierry Deo and Felix Blossier. The company was founded in 2020, making it one of the newest companies in its field. The company is based in Paris, Ile-de-France, France.
Utilizing Pennylane with Stripe will allow you to not only record payments made through Stripe but will also enable to deduct any commissions that are related to Stripe. Pennylane will also create your invoices for you without any hassle.
However, Pennylane only provides its services for users in France. This limitation means that unless your business operates mainly in France, you won’t get any use out of Pennylane.
There are no reviews for Pennylane, neither in G2 nor Capterra. This lack of scores is mainly because Pennylane only operates in France.
Freshbooks markets itself as a tool to solve the accounting problems of small-scale businesses.
Freshbooks was founded by Mike McDerment in 2004. The company is based in Toronto, Ontario, Canada.
Using Freshbooks with Stripe, in addition to usual features like creating invoices, will enable you to keep track of how well your company is doing compared to your expectations and earlier experiences. According to Stripe, it is one of the most popular integrations chosen by its users.
Freshbooks allows integration options in 23 different countries. Unfortunately, the United States is not one of these countries. Not being allowed to use this software tool in the USA is a severe shortcoming you should consider before utilizing Freshbooks.
SaaSOptics is a cloud-based accounting software tool that delivers subscription invoicing and payments, GAAP revenue recognition, and subscription metrics and analytics.
SaaSOptics was founded by David Ryan in 2009. SaaSOptics is based in Norcross, Georgia, United States.
Combining SaaSOptics with Stripe will allow you to simplify your invoicing and payment process and help you inspect your MRR, ARR, and user churn rate. Simply put, SaaSOptics will enable you to gather all your data in one place.
Unfortunately, SaaSOptics does not give any information regarding which countries it is usable in.
Customer Relationship Management (CRM) refers to handling your interactions with your customer base. This process is quite essential for increasing your user activation rate. Integrated software tools mentioned in this section are HubSpot, Plutio, and Smooch.
Hubspot is a CRM platform that allows its users to increase the traffic and leads, accelerate leads and streamline customer service.
Hubspot was founded by Dharmesh Shah and Brian Halligan in 2006. It is currently based in Cambridge, Massachusetts, USA.
Integrating Hubspot with Stripe will allow you to sync your data with a cloud option. This feature means that your data will stay updated no matter where you are or what platform you use.
Hubspot also allows you to create quotes to simplify the sales process. Combined with the cloud system HubSpot has, HubSpot allows you to track your quotes anywhere, anytime.
Hubspot is usable in 41 different countries. Some of these countries are Brazil, Austria, Denmark, and Germany.
Pretty much like HubSpot, Plutio enables you to create and track invoices to increase the overall quality of your customer support.
Leo Bassam founded Plutio in 2015. Plutio is currently based in London, England, United Kingdom. This makes Plutio the only company based in the United Kingdom so far.
Plutio offers integration options for 32 countries. Some of these countries are Australia, Denmark, Germany, Italy, and Luxembourg.
Smooch allows you to talk to your customers independently of where you are. Smooch achieves this by both chat boxes and artificial intelligence.
Smooch was founded in 2019. The company was founded by Hamnett Hill, Mike Gozzo, and Warren Levitan. Smooch is currently based in Montreal, Quebec, Canada.
Smooch neither has reviews nor any information regarding what kind of services it provides with Stripe.
Email Marketing & Dunning
Email Marketing can be cumbersome if you do not know how to do it. This is why Stripe provides integrations for email marketing and dunning. Integrated software tools that will be mentioned in this text are Klaviyo, Churn Buster, Automaily, and Groundhogg.
Klaviyo allows its users to create segmented users and email them different emails according to their receptivity and needs. In addition to determining groups and what kind of messages to send, Klaviyo allows its users to choose which time would be more suitable for email campaigns.
Ed Hallen founded Klaviyo in 2012. The company is based in Boston, Massachusetts, USA.
Combining Stripe with Klaviyo, in addition to the features mentioned above, will allow you to not only receive payments but also analyze the payment methods through which they made their payments.
Klaviyo is currently usable in 31 countries. Some of the countries that Klaviyo is operatable are Netherlands, Portugal, Spain, and United States.
2. Churn Buster
In addition to helping you create email marketing campaigns, Churn Buster enables you to develop optimized marketing campaigns for a tailored audience by taking into account card reattempts, customized emails, and mobile-optimized payment forms.
Churn Buster was founded by Ken Johnson in 2012. The company is currently based in San Diego, California, United States.
Churn Buster’s integration with Stripe is usable in 26 countries, including Australia, Canada, the United Kingdom, Ireland, and New Zealand.
Churn Buster has a rating of 4.5 out of 5 in G2. Churn Buster currently does not have any reviews for it in Capterra.
By connecting to Stripe through Stripe Connect, Automaily enables you to track Stripe Accounts’ events and design your workflow.
Automaily is a Netherlands-based company. There is not much information on Automaily as a company besides the fact that it claims it only employs one person.
On the Stripe web page, it is claimed that Automaily is available in 24 countries. Some of these countries are Japan, Italy, Ireland, Hong Kong, and Germany.
Using Groundhogg with Stripe allows you to create membership levels, collect payments, and grant download access to the members you would like. Using Groundhogg with Stripe allows you to create a new payment method in less than 5 minutes.
Groundhogg was founded by Adrian Tobey in 2018. The company is based in Toronto, Ontario, Canada.
Groundhogg is currently operatable in 38 countries. Some of these countries are Australia, the United Kingdom, the United States, and Slovenia.
Groundhogg has a rating of 5 out of 5 in Capterra. However, please note that there is only one review in Capterra. Currently, there are no reviews for Groundhogg in G2.
In this article, I have analyzed different integrations provided by Stripe. This analysis included their features, reviews made for them by customers, how they interact with Stripe, and the countries they operate in.
If you want to learn more about how to create a SaaS marketing plan for your business, I recommend checking out the HockeyStack blog.
Yes, Stripe has an API and allows its customers to access it for free.
You need to click “Access Payments” on your dashboard and open more payment options. There you will find an option that will enable you to connect Stripe to your website.