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Top 7 Dealtale Alternatives in 2022

The value of data and its importance in every industry is increasing day by day. For this reason, making data-driven decisions, especially in the marketing sector, enables you to run more accurate strategies and campaigns, putting you ahead of your competitors.

According to Forbes, companies with data-driven marketing are six times more likely to increase their profitability daily than other companies.  Therefore, creating a data-based marketing strategy is one of the most important actions to get ahead of your competitors and increase your profitability.

The first step in making more profit by putting data at the core of your marketing strategies is to use a platform that meets your company’s needs. In this article, you can learn about Dealtale, a data exploration platform designed for this purpose, and six Dealtale alternatives that you might want to try. 

What is Dealtale?

Dealtale is the first no-code data exploration platform founded in 2020 that allows you to make data-driven marketing decisions and optimize performance and revenue. With Dealtale, you can easily access and unify marketing data.

In addition, Dealtale is built for marketing experts, and its primary goal is to empower non-analysts to boost revenue. This means that there is no need for data scientists or engineers to use this platform. It seamlessly removes the need for coding and data expertise. Dealtale is also is beneficial for marketing teams that implement data-based strategies to understand customer behavior and for revenue attribution.

Key Features of Dealtale

No Code

The most crucial feature of Dealtale is its no-code and clean and intuitive interface. The no-code interface allows Dealtale to be used relatively easily by marketing experts regardless of how tech-savvy they are.

Detailed customer journey funnels

Dealtale helps you easily monitor your customer journey and analyze your behaviour with machine learning algorithms. Then, presenting the data processed by this algorithm in a single report, “Dealtale” allows you to draw a more precise roadmap on which path you should follow to improve your customer experience and determine your marketing strategies.

How Much Does Dealtale Cost?

Dealtale has three different pricing options based on data sources and features called Basic, Plus and Pro, and it does not have a free version. However, you can request a demo and get a free trial. Thus, you can see if Dealtale meets your needs and make a more informed purchasing decision.

From: Dealtale

Top 7 Dealtale Alternatives to Check Out

#1 ActiveCampaign

ActiveCampaign is an integrated CRM, email marketing, and sales and marketing automation platform. It was founded in 2003, and it offers solutions for both B2B and B2C companies. Activecampaign appeals to a broad audience. However, it is most suitable for small and medium-sized companies, especially those aiming to improve customer relationships.

Activecampaign has various features such as web analytics, customer relationship management, and sales engagement. In addition, it has more affordable pricing than other marketing automation software, making it a resourceful tool for beginners.

Comprehensive email marketing

From: Activecampaign

Activecampaign maximizes your control over your company’s emails, thanks to its detailed and comprehensive email marketing features. Also, thanks to its easy interface, you don’t need to be a technology expert to benefit from this feature.With Activecampaign, it is possible to create registration forms that you can attach to your e-mails. Thanks to these registration forms you have added, you can better get to know your target audience and divide them into more meaningful segments. In addition, with ActiveCampaign, you can create new welcome sequences or create campaigns triggered when your users submit a form.

Email Segmentation

A single general email will not be interesting enough for your target audience, especially if you’re a company that caters to a diverse audience. That is where email segmentation comes into play. With Activecampaign, you can create more dynamic email content and tailor your emails to different target audiences. In this way, you can ensure that your emails reach the right people. You can also run a more personalized email marketing campaign with email segmentation to achieve higher engagement rates and open rates.


From: Activecampaign

Activecampaign’s pricing policy varies depending on your company’s industry and how many contacts you make. However, it has four main pricing titles: Lite, Plus, Professional and Enterprize.


ActiveCampaign has 4.6 reviews out of 5. Here are some positive reviews:

“I love it. It was easy to get used to and, I believe, is a great tool for marketers. In addition, it is easy for segmentation and for tracking your customer’s behaviour.”

“So far, it’s been amazing. When I first started, I received three free calls with an Active Campaign Expert to show me around the platform and help customize my experience.”

However, there are also some the negative reviews:

“I had a client select it, who then blamed me for the issues with the API. It’s frankly defective software.”

“Or the backspace/delete won’t work, but all other keys on my keyboard do while just in this program. I have worked on emails and lost them.”

#2 Callrail

CallRail is a call tracking software established in the USA. It is a platform that businesses of all sizes can easily benefit from, and its primary purpose is to persuade more potential customers to buy products or services. In addition to these, it also offers call attribution and reporting services.

Call tracking

Thanks to the comprehensive call tracking feature offered by Callrail, you can track who and where each call is coming from and what the marketing campaign is that led them to this call. You can observe how effective your digital marketing strategies are in this way. Moreover, you can see which keywords convert to your company and detect trends in your user behaviour. As a result, you can more accurately predict the return on investment of your marketing campaigns and strategies.

Conversation Intelligence

From: CallRail

Conversation Intelligence is a feature that copies your searches and analyzes them with artificial intelligence. This feature can explore your searches and extract keywords faster than a human. This way, it can more accurately put the information you collect from your searches into action. In addition, conversation intelligence analyzes all calls simultaneously instead of studying one call at a time, ultimately accelerating your company’s marketing strategies.


From: CallRail

CallRail offers four different pricing packages for other targets that you can customize according to your company’s needs. According to their functions, these pricing packages are named Call Tracking, Conversational Analytics, Marketing Analytics, and Analytics Suite. All four pricing packages include a minimum of 5 local numbers and 250 local minutes. You can increase the number of local numbers and minutes according to your needs. Thus, you will have the most suitable package for you and your company.


CallRail has 4.5 stars out of 5 in Capterra. Some of the positive reviews about CallRail are as follows:

“With CallRail, it is straightforward to set up dynamic tracking numbers that will help you see exactly where your phone calls are coming from. That is essential for anyone who cares about attribution.”

“This is very good for tracking the different phone numbers we use with records of calls along with recordings.”

On the other hand, some of the negative comments are as follows:

“Sometimes the dynamically inserted numbers fail and don’t collect the data that they would be for attribution.”

“This put a burden on Corporate and diminished my ability to quickly react to my customer’s needs. Also, the reporting is severely lacking.”

#3 Adverity

From: Adverity

Adverity is a business analytics tool that makes it easier for marketers to make more precise strategies. Experts can easily visualize data and make the most efficient decisions in all campaigns and channels with this platform. In addition, with its AI-based forecasts, Adverity make it easy to monitor the marketing performance. 

Connecting Data

Adverity hosts an extensive library of more than six hundred data connections through which you can integrate your data andgain better insights faster. In addition, it will enable you to integrate all this data fully and automatically. In addition to all this, Adverity scans your campaigns and ads across all your channels, giving you intelligent suggestions on how to name them. Thus, it eliminates reporting problems.

Proactive Dashboards

Thanks to the predictive data analysis that Adverity uses in data visualization, you can create proactive dashboards. Thus, you can easily optimize your campaigns and strategies and ensure maximum return on investment. In addition, Adverity can make it much easier to monitor your marketing data by creating clear and clean dashboards that everyone can easily understand. You can change these boards to customize as you wish. Thus, you make the panels suitable for every data.


From: Adverity

Adverity has three different pricing options, one of which you can try for free. Quick Start is the free version you can access. You can find this version on Google Cloud Marketplace. Premium and Enterprise pricing for the other two options vary with custom features based on your needs.


Adverity has a 4.5/5 rating on Capterra. Some of the positive comments are as follows:

“Adverity is a constantly evolving great ETL system. We can work well in it to make great dashboards and reports to help our colleagues and make our clients happy.”

“Overall, it is a fast-evolving useful ETL system with great Insights platform.”

However, there are some negative comments:

“Missing the option to send a chart from one report to another.”

I don’t like that there are often problems with data actuality. But for our work, that’s crucial, and we need to be able to rely on the data displayed within the dashboards/widgets.”

#4 CrossEngage

CrossEngage is a customer data and forecasting platform founded in Berlin in 2015. It serves to compete against the platform economy by making brands more profitable in the long run. In addition, CrossEngage removes complexity by automating the tracking of customer engagement in CRM and marketing. Suitable for companies from various industries, CrossEngage is currently working with Deutsche Bahn, FOND OF, Peek & Cloppenburg, Scout 24 and Depot.

From: CrossEngage

No-Code Predictive Modeling

Just like in Dealtale, you don’t need to know how to code to benefit from the services promised by the platform in CrossEngage. CrossEngage is a no-code platform that allows you to build predictive models tailored to your company’s business needs. For example, with CrossEngage, you can easily model your customer lifetime value, the next best offer, and much more. With CrossEngage, you can accurately predict the impact of your customer segment or demographics of your customers on future purchases. In addition, thanks to the forecasting model, you can dominate the data of the present and the data of the future.

Intelligent Audience Management

With CrossEngage’s intuitive audience management, you can treat each of your customers as an individual. You can create customized customer segments and organize personalized campaigns according to customer characteristics and behaviours. In addition, CrossEngage’s prediction model also comes into play in intelligent audience management. In this way, you can predict the possible CLVs of your customer segments, conversion rates and much more. Thanks to all these accurate predictions, you can create a much clearer marketing roadmap.


From: CrossEngage

Unfortunately, CrossEngage did not include any pricing information on its website. However, you can take advantage of the demo version of CrossEngage by entering your contact information. Thanks to this free demo, you will have the opportunity to test whether CrossEngage meets your company’s needs.


CrossEngage has a rating of 4.2/5 on Capterra, and here are some positive reviews about it:

“High flexibility to set up communication for various channels. Great segmentation performance.”

“Good cooperation in developing solutions for our business needs.”

On the other hand, here are some bad reviews:

“Lack of features/level of detail of features. Lack of proper documentation concerning the usage of those features.”

“It would be convenient to download the reports you get in every campaign Dashboard. Additionally, this dashboard is annoying to set the date every time.”

#5 OptInsight

Optinsight is a multi-channel e-consent and personal data management platform launched in 2018. It governs both the privacy and responsibility of companies and the processing and regulation of personal data. This way contributes to the acceleration of companies’ digital growth and risk management. It also helps companies build a more trusting relationship with users in their target group. Additionally, it makes managing and collecting e-consent uncomplicated.

HCP Solutions

From: Optinsight

Optinsight offers you the opportunity to centrally store your personal information at an individual level and optimize the quality of opt-ins for the various channels to start engagement. With the solutions provided by this tool, your work becomes more manageable in many areas, from content marketing to digital interaction, and from insights to targeting.


From: Optinsight

Optinsight has three pricing alternatives: Control, Engage and Convert. Unfortunately, Optinsight does not mention how much their pricing plans cost. However, you can always contact them to learn more about their personalized pricing details.


Unfortunately, there are no reviews for Optinsight on Capterra.

#6 Markight

From: Markight

Markight is a customer behaviour analytics platform that helps you collect and analyze your customer data. One of the most significant features of this tool is the customer segmentation feature. This feature makes it easy to increase your customer retention rates and make your customers more loyal.

RFM Segmentation

RFM stands for Recency, Frequency and Monetary value of purchases made by individual customers. This method is one of the most efficient for customer segmentation. Markight offers users an automated RFM segmentation tool for easy, effective and precise customer segmentation. In this way, marketers can track conversions in each customer segment they create and compare these segments with each other. Furthermore, they can execute personalized marketing strategies.


From. Markight

Markight has three different plans that vary based on the number of Invoice Lines Per Month and other features. However, unfortunately, there is no information about the fees on their website. Of course, you can always request a demo and test how well Markight fits your needs.


Unfortunately, similar to Optinsight, there are no reviews for Markight on Capterra.

#7 HockeyStack

HockeyStack is a SaaS analytics and attribution platform used by 7000+ companies for its wide range of capabilities, large pool of integrations, ease of use, and 5 minute setup.

Using HockeyStack, you can build any dashboard you need to track cross-departmental data and attribute revenue to the right channels. Custom dashboards also allow you to connect the dots to better understand how the CX is affected by various elements in the customer journey.

With the data you uncover, you can answer a number of critical questions such as:

“Which blog posts are generating the most MRR?”

“How does the churn rate compare to previous months?”

“How many users converted in the last month?”

Here’s how that looks in action with a dashboard to build a churn by the blog post user signed up report:

A report to measure the exact revenue you get from blog posts:

And a trial to expansion funnel:

On top of custom dashboards, HockeyStack has a number of other features too, such as

  • Surveys
  • Step-by-step user journey
  • Funnels & goals
  • Revenue Attribution

and more. Hockeystack’s ability to integrate data from various tools gives you the chance to add more dimension to these dashboards and reports, allowing you to extract even more insights to make data-driven decisions.


Hockeystack offers two different pricing plans, both of which come with a free trial. You can check out the pricing page here.

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Track key metrics, identify trends, and mitigate risks with greater visibility into your marketing, sales, and product data

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Although the problem that each platform aims to solve is similar, each has its pros and cons. For this reason, what you should consider when choosing Dealtale or an alternative is the marketing team’s needs. Set your priorities and expectations from the platform well. When you determine these well, you will have selected the right tool. You can always contact the company and ask more personal questions when undecided. You can also test the demo versions and free versions of the tools to see if they meet your needs. In the end, it’s not a matter of which tool is better but it’s your needs that matter the most when it comes to your decision.


What is Dealtale used for?

Dealtale is used for making data-driven marketing decisions and optimizing performance and revenue.

Why should the customer journey be analyzed?

Analyzing the customer journey is vital because it provides essential information for companies to optimize each channel and touchpoint. It becomes difficult to establish the proper connection with your users and customers without performing this analysis.

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