Top Userlane Alternatives for 2022

Userlane is an onboarding tool that aims to accelerate the adaptation period of users to your software and to have a positive user experience continuously in the following processes.

In addition, it keeps the employees’ knowledge of the software fresh at all times, enabling existing employees to act more harmoniously.

At the same time, it aims to reduce the adaptation problems that new employees may experience while warming to the software.

Userlane, which was founded in 2015 and has become one of the essential tools in its field in a short time, has adopted the leveling of your company in terms of speed and ease of use as a philosophy.

This tool, which essential companies worldwide prefer, simply tries to serve the following purposes.

  1. New users receive continuous guidance through an automated service and, as a result, quickly adapt to the software.
  2. It increases the user experience by ensuring that users do not encounter difficulties while continuing to use the software, and if they do, they will overcome them.
  3. It reduces the need for manual user support. thus, it allows the investment made in this area to be shifted to other areas.
  4. It offers users the opportunity to interact with the software continuously, which enables to create effective bonds with the user. The user does not experience confusion or bad experience. In this way, it greatly increases user adoption.

In order to achieve these goals, Userlane offers its users a feature package that highlights the following.

Userlane’s Top Features

Easily Customizable Guides

The tool helps you create supportive guides for points that users might have difficulty with or need to care about. These guides allow the user to learn step-by-step during use.

No coding knowledge is required to create these easily customizable guides.

These guides can vary depending on the context. It helps you create unique guides for your software by recording click paths.

At the same time, you can segment your user base, ensuring that the right guide supports the correct user. Provides maximum customization by allowing you to use static or animated images, links, and more for guides.

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Tools to Stay in Constant Contact With the User Through Your Product

Being in interaction with the user not only ensures that the user gets a good experience from the process of using the software but also enables your company to shape the software in line with the user’s demands, and accordingly, to continuously increase user engagement.

Userlane allows you to send in-app messages to users. Thus, you can inform users about new features that may confuse them, or you can inform them by transparently presenting up-to-date announcements about your brand.

Of course, in-app communication is not limited to announcements. In addition, you can request feedback from users or promote your other software. You can customize these messages as you wish.

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Constantly Monitoring the Results of Your Actions Through User Analytics

User actions are unique to the company and individual. For this reason, it would not be appropriate for the user to use the same formula for every company.

You can observe where the user has difficulty and optimize your guides accordingly by monitoring your user analytics. When the right marketing metrics are analyzed, You can predict future user expectations and build guides on these trends.

In this way, you can prevent your users from choosing other software because of bad experiences with details you missed.

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Pricing

Userlane does not clearly show the prices of the packages it offers to Users. Instead, they ask you to contact the team and get a custom quote for your company.

Userlane says they don’t want to charge their users for features they don’t want. However, two packages are outlined. One of them is designed for small businesses, and the other is designed for large companies.

Details on pricing can be found here.

Why Should You Look For A Userlane Alternative?

Especially in the field of SaaS Marketing, it is challenging to talk about the concept of a perfect tool. Each tool aims to reach its own user group according to the subjects it focuses on.

Since the needs and budgets of companies are particular, the effect created by two tools working for the same purpose can be very different. For this reason, although onboarding tools serve a common goal, they differ in many ways.

For this reason, the tools used without detailed research can cause you to fall far from your company’s potential Marketing Reach.

Although Userlane has the features described above and is one of the leading tools in its field, it has some disadvantages. If these issues are a priority for your company, it may be a logical choice to turn to alternatives.

Userlane seems to have some disadvantages, especially in the field of user analytics.

  1. Limited options for exporting and sharing data
  2. Limited customization options for user analytics
  3. Narrow integration pool
  4. Opacity in the price policy

If you are looking for alternatives based on the size of your company, your budget, or your priorities, you can take a look at these tools.

Appcues

Appcues is an onboarding tool founded in 2013 and currently serves in more than 100 countries.

While emphasizing convenience, the tool aims to provide your users with a high-quality and straightforward onboarding experience without the need for much technical knowledge.

Appcues, which has a vast scale in terms of solutions to increase the user’s experience, is the choice of many important companies.

Features

  • Advanced behavioral targeting
  • Segmentation Options
  • User onboarding walkthroughs
  • Feedback possibilities
  • Large resource center

Integrations

Appcues offers premium-level integration with many platforms, including Salesforce, Marketo, Zendesk, Slack, and standard integration with many platforms such as Zapier, Intercom, Localystics, and more.

Pros And Cons

ProsCons
It effectively works with many platforms with its vast integration pool. Moreover, this abundance of integration does not cause unsuccessful integrations; usually, these collaborations work stably.You may encounter bugs frequently. Therefore, the experience can become problematic from time to time.
Minimizing the need for technical knowledge provides the opportunity for employees with low technical skills to use it efficiently.The price is relatively high, which prevents users with a low budget from reaching the tool.
It has an extensive resource center, so you can easily access almost any resource you need. It offers not only classic resources but also inspiring and creative ideas. For this reason, it helps not only to know but also to create.The customization options are limited as the focus does not require technical knowledge. This issue brings along functional deficiencies.
Successful segmentation options. By dividing users according to certain characteristics, it is possible to bring specific guides to the right user. It is possible to monitor important user metrics by its advanced analytics. Reporting options are also sufficient.The team is not always fast and effective on behalf of customer care. Support tickets are often answered late despite being a tool focused on user experience.

Pricing

Appcues offers two basic packages as Essentials and Growth.

There are differences between these packages regarding both features and usage possibilities. The cost of both packages varies according to your monthly active user selection.

You can also contact the team and request a custom package and pricing according to your needs.

Details on pricing can be found here.

Userpilot

Userpilot is a SaaS product growth and onboarding platform that aims to be there for your users from the first interaction with your software to the end of their use.

Thus, it helps you grow with a focus on user interaction and increases your revenue by strengthening your users’ engagement.

Features

  • AB Testing
  • Behavior Tracking
  • User Engagement
  • User Segmentation
  • Reporting options and user engagement analytics
  • User Research Analysis

Integrations

User Pilot offers integration options, including platforms such as Google Analytics, Mixpanel, Kissmetrics, Amplitude, and more.
However, it is a disadvantage that the integration spectrum of the tool is not very wide.

Pros And Cons

ProsCons
It has a swift and effective installation process, so you can start working with the tool without going through complex processes.Integration possibilities are very limited. For this reason, there is little opportunity to collaborate effectively with many platforms.
The walkthroughs you create can be customized according to the user and your company, or they can be shaped within the framework of the user’s activity. This means a highly interactive process.While getting started is easy, the learning curve to master the tool is steep. Although you can easily use many basic features at the entrance stage, it is tough to master every extra feature required for detailed use.
Segmentation options are comprehensive, and there is a possibility to customize according to these options.It is possible to encounter bugs and slowdowns. These minor problems can turn into significant challenges at critical times.
Pricing options are transparent, and low-cost packages are also available for small businesses to take advantage of.The possibilities for mobile devices are limited. They have a web-based focus. This means that the tool does not appeal to users looking for functionality for other platforms.

Pricing

Userpilot offers two packages, Growth and Enterprise. The Enterprise package has the same features as the Growth package and more.

2500 monthly active users have been included in the package, and the prices increase as the monthly active users increase. Free trial option available.

Details on pricing can be found here.

WalkMe

WalkMe is a tool created in 2012 for companies to adapt their users to the changing environment during their digitalization process.

WalkMe prioritizes employee training as well as helping users’ actions as a guide on the trail. Therefore, large enterprises with strong departmental structures become priority working partners.

Features

  • Churn Management
  • Content Management
  • User Segmentation Options
  • In-App Training and Gamification
  • Predictive Analytics

Integrations

WalkMe’s integration options are not many. However, it can integrate with many key platforms such as Google, Zendesk, Toonimo, Bing, Desk, Salesforce, and more which are often requested to integrate.

It also uses these integrations effectively and powerfully; thus, it eliminates the disadvantage of few options.

Pros And Cons

ProsCons
It offers functional customization options. Thus, you have the opportunity to create an exceptional experience for your company and your user.The technical knowledge required for use is very high. This causes you not to benefit efficiently from the broad functionality and customization possibilities it offers if your technical knowledge is insufficient.
It provides training processes with different tools and techniques for employee adaptation. Very little manual intervention is required for this training. This degree of automation reduces the need for labor and time.It offers limited benefits for small businesses. When the pricing policy for large enterprises is combined with more useful features for large enterprises, you may feel like buying solutions that you cannot adapt to your business at a higher price than your budget.
It offers powerful user and employee analytics. Thus, you can identify both employee and user adaptation’s right and wrong sides. This allows you to increase user engagement as you improve your product.It makes it difficult to work with different operating systems because it lacks cross-platform support.

Pricing

WalkMe does not openly publish the price it charges for the packages it offers. A basic plan with limited possibilities and a custom plan that you can customize are offered.

You need to reach the team to get details and a price quote for the custom plan. WalkMe does not offer a plan that it describes as free.

UserGuiding

UserGuiding is a cloud-based onboarding tool that allows you to create guides for users to adapt to the software, interact with users and increase user engagement with the right solutions by monitoring user analytics.

Userguiding has been trying to create onboarding solutions that you can use with any budget, regardless of technical knowledge requirements, since 2017.

Features

  • Resource Center
  • User Analytics
  • Segmentation
  • NPS (Net Promoter Survey)
  • Goal Tracking

Integrations

Userguiding offers integration possibilities with platforms including Intercom, Mixpanel, Segment, Slack, and more. However, the integration list doesn’t get very long.

Pros And Cons

ProsCons
There are a lot of customization possibilities. You can combine your software’s interface and onboarding elements into a single aesthetic whole. Thus, the user feels like they are getting support from within the software, not from the outside.Although the analytical and reporting options provide effective results at a basic level, they do not allow for more detailed analysis.
You can start using it without an excellent technical background, and your lack of technical knowledge does not affect the later stages of your learning curve. This ensures that there is no need to have a person with advanced technical knowledge on your team.Integration options are not very extensive. The absence of integration support for some key platforms is a significant disadvantage.
All packages have budget-friendly prices. You can start using it with any budget. Thus, while you can have basic features with small budgets, you can switch to advanced features when you increase your budget a little.Segmentation options are few, making it challenging to create different guides for your different users. Naturally, users can feel as if they are in contact with a robotic assistant instead of an organic guide experience specially developed for them.

Pricing

UserGuiding offers a free trial period. At the end of the process, you need to get one of the three paid packages it provides.

The basic plan supports up to 2500 monthly active users and offers basic features.
While the Professional plan increases the monthly active user limit to 20,000, it removes the limits on the features offered by the basic plan and offers additional features.
The Corporate plan allows you to increase your monthly active user limit as you wish, in addition to the features offered by the professional plan. It also gives you access to wider customization options and extra coaching opportunities provided by the tool.

Details on pricing can be found here.

Conclusion

Onboarding tools have advantages and disadvantages that you should consider based on your needs and budget. Even when you find the right tool, conditions can change over time as your needs and marketing strategy evolve.

Although Userlane is an essential tool in the onboarding area, its disadvantages may be the strong points of another tool, which can give you what you need.

Does Userlane have a free plan?

Yes, Userlane offers a guided free trial. In this process, you can detect the tool’s key features and quickly understand whether it is the right tool.

Is Userlane expensive?

The answer to this question depends on your budget and needs. Although Userlane does not publish a price chart transparently, it states that it sets a price for small businesses based on the features they need and their usage.
However, Userlane is not in the cheapest tools category either. For this reason, it is possible to create an inexpensive package by limiting your use, but if you are a small business that wants to use all the features, you may find the fee expensive.

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