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What Does It Take to Close a Deal?

What Does It Take to Close a Deal?

One of the few things everyone in the B2B SaaS can agree on is that the buyer journey is not linear and it requires multiple touchpoints to close a deal. In the ideal world, where there is no war, hunger, and unlimited runway for each startup, one can assume that if they have the product-market […]


How to Manage a Sales Pipeline: 6 Tips for SaaS Companies

How to Manage a Sales Pipeline: 6 Tips for SaaS Companies

“Maintaining a well-structured sales process can give you an 18% difference in revenue growth” –Harvard Business Review Study Now that I have your attention, there’s something important you need to know – you need to pay attention to your sales pipeline! If your SaaS company is dealing with B2B sales, then you already have a […]

7 Pipeline Generation Ideas for Your SaaS

7 Pipeline Generation Ideas for Your SaaS

Most marketing and sales teams in SaaS spend hours and hours creating the perfect pipeline for their organization. According to Hubspot, six out of ten marketers stated lead generation is their number one priority.  However, with so many marketers focusing on the same goal, it can be difficult to stand out. Push overbearing sales pitches […]


Understanding Pipeline Velocity and Tips to Close Leads Faster

Understanding Pipeline Velocity and Tips to Close Leads Faster

SaaS organizations need to identify key metrics and track them to optimize their marketing and sales processes. You’re probably already familiar with metrics such as customer acquisition cost (CAC), customer lifetime value (CLV), and average revenue per user (ARPU). Of late, SaaS businesses are increasingly tracking another metric: pipeline velocity. It’s a useful metric to […]

Beginner’s Guide to SaaS Pipeline Generation

Beginner’s Guide to SaaS Pipeline Generation

For as long as we can remember, marketers have been focusing on lead generation. The logic is simple: the more leads generated, the more sales a business is likely to make. But there’s a catch. Lead volume takes a backseat to lead quality. High-quality leads are of the utmost importance to any company; they increase […]


Why You Should Use a Sales Dashboard + Template to Steal

Why You Should Use a Sales Dashboard + Template to Steal

A sales dashboard is a visual display of your data for monitoring the health of your business or sales department by displaying all the necessary management KPIs (key performance indicators) and vital data points in one place.  A dashboard utilizes data visualization to simplify complicated data sets, allowing users to receive an overview of current […]

Improving Conversions through Funnel Analysis

Improving Conversions through Funnel Analysis

I’m sure you are currently using a funnel to manage the entire sales process.  But are you analyzing this funnel carefully enough? Taking advantage of funnel analysis is essential because it allows you to identify key events throughout the customer journey. In doing so, you can find out the top reasons for churn and know […]


What is Sales Analytics and How to Get Started

What is Sales Analytics and How to Get Started

The more data you have on your sales pipeline, the better decisions your sales team can make, and the more leads through the different stages in the buyer’s journey. In this guide, I’ll show you all you need to know about sales analytics: why it matters, the benefits of using sales analytics, and key metrics […]

Conversion Funnel Optimization: Best Practices and Tips for Building Better Funnels

Conversion Funnel Optimization: Best Practices and Tips for Building Better Funnels

In an ideal world, our potential buyers would come across our product, convinced that it would meet their needs, and make a purchase. Unfortunately, that’s not how things work in real life. It is necessary to make an effort to turn a prospect into a paying customer, to nurture them until they are convinced to […]


Top SaaS Financial Metrics To Track TODAY

Top SaaS Financial Metrics To Track TODAY

Keep reading to learn more about these important SaaS Financial Metrics, how to calculate them and their importance to get an understanding on successful financial modeling for your SaaS company.

Average Customer Acquisition Cost (CAC) By Industry

Average Customer Acquisition Cost (CAC) By Industry

In this article, I will talk about what customer acquisition cost is, how to calculate it and how to optimize it for SaaS companies. If you are looking to expand your customer base and reach wider audiences this article will be quite useful for you.


Build A SaaS Sales Funnel: Tips From Close CRM’s CEO

Build A SaaS Sales Funnel: Tips From Close CRM’s CEO

The internet is awash with many ways of building a sales funnel. Rather than telling you about all the different ways, we'll share one way that we've seen work for many SaaS startups out there (including us Close) that have an inbound sales process. 

Value-Based Pricing: Is It Good For You In 2022?

Value-Based Pricing: Is It Good For You In 2022?

Choosing the right pricing model can make a huge difference, so it's important to know about the different models. One of the most profitable ones is the value-based pricing model.


Pricing Analytics Guide For 2022

Pricing Analytics Guide For 2022

In this article, I will talk about Pricing analytics, why it is important SaaS and how you can better utilize it for your own business. If you want to learn more about using pricing analytics more efficiently, this is the article for you.

SaaS Sales Process

SaaS Sales Process

SaaS salesprocess is the intricate process of selling full-featured software as a service that is licensed for usage via the internet. Having an attractive sales process, on the other hand, is not easy, and you should be aware of the fact that many things may go wrong along the way to persuading your prospective client to sign up for your product.


What is Average Revenue Per User (ARPU)?

What is Average Revenue Per User (ARPU)?

There are a great many sales metrics that you should track for your SaaS. Besides the most popular ones, such as MRR and LTV, another important one is ARPU, which is the average revenue per user. Although ARPU is referred to as the “vanity metric” by some, it provides valuable insights when used correctly and […]

Top 16 SaaS Sales Metrics and Tools To Use

Top 16 SaaS Sales Metrics and Tools To Use

In this article I will list 16 of the most popular SaaS sales metrics that will help you understand how your SaaS performs.


ACV vs ARR: Formulas, Tips, and Tricks for 2022

ACV vs ARR: Formulas, Tips, and Tricks for 2022

Revenue analytics is a crucial part of understanding how well your SaaS is doing. There are a ton of different metrics that you can use to measure your business’s current situation. ACV and ARR are two of the most important ones, right after Monthly Recurring Revenue (MRR). In this article, I will go into detail […]

30 Best SaaS Lead Generation Strategies

30 Best SaaS Lead Generation Strategies

Lead generation is a long and complicated process. It has many steps and stages, and it might sound a little intimidating. But we’ve got you covered. All you need is here in this article: 30 Best SaaS Lead Generation Strategies to get you going. 1. Set SMART goals When you are deciding on a lead […]


What Are Unique Visitors?

What Are Unique Visitors?

You have probably noticed that there are 2 main numbers on your analytics dashboard: sessions and users. Most of the time, sessions count is much higher than users as one user can equal to multiple sessions. In this article, you will learn what a unique visitor means, differences between unique visitors and sessions, and the […]