Understand the ROI of each $ spent

HockeyStack vs Dreamdata. What makes HockeyStack the better choice?

  •   Uncover the impact of your content and ads
  •   Monitor every user touchpoint
  •   Track the marketing influence on pipeline
Trusted by leading B2B businesses around the globe
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justin rowe from impactable's hockeystack testimonial
Justin RoweFounder @ Impactable

No one else came close!

HockeyStack changed the game when it comes to LinkedIn ads attribution.

cameron dejong from raintree's hockeystack testimonial
Cameron DeJongDirector of Digital Marketing @ Raintree

34% increase in MQLs & 15% decrease in CAC

I can quickly see which marketing campaigns bring us the highest quality leads, pipeline influence, and ROI in a couple minutes.

william ballance from lavender's hockeystack testimonial
William M. BallanceCEO @ Lavender

Big fan of the platform and the team!

We're big fans of HockeyStack and use it at Lavender! Outside of the platform itself, love the team!

levi olmstead from whatfix's hockeystack testimonial
Levi OlmsteadAssociate Director, Content Marketing @ Whatfix

Now we can nail down attribution!

HockeyStack identifies both contacts and companies that have engaged with any of our content at any time in their buying journey.


Stuff B2B GTM People Ask Us

One of your competitors said that fingerprinting is against GDPR. Is that true?

No, fingerprinting is GDPR-friendly, as with all our tracking practices. The argument competitors have for this is that you cannot delete a fingerprint out of a device, because it's not stored anywhere. However, GDPR's requirement is that you delete data about a certain individual on their request, and there is nothing that prevents users from requesting an opt-out and data erasure.

Do you have SOC2?

Yes! HockeyStack is SOC2 Type I certified. We are set to receive our SOC2 Type II certification in July. Email us at hello@hockeystack.com to receive the audit report and the engagement letter.

How long does the setup and onboarding take?

Setup takes a couple of minutes & we offer help at every stage for free.

What options does HockeyStack offer for dashboard customization?

Every column, metric, calculation, definition... basically, everything on HockeyStack is 100% customizable right through our easy-to-use UI.

What is cookieless tracking and how does it work?

Analytics platforms usually use cookies to track users. Use of cookies has recently come under scrutiny by privacy legislators, and have been severely restricted.

Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.

Segment already unifies my data. How will HockeyStack help me?

Quick nod to the Segment team: Segment is awesome as a CDP, but not as a B2B analytics platform, since the tools you are using don't send critical metrics to each other.

Let's say you are using Stripe, Mixpanel, and Google Analytics: Stripe doesn't send LTV data to Mixpanel or GA, Mixpanel doesn't track referrers automatically, so you are not able to uncover whether your content brings high-quality customers, which features customers coming from a particular piece of content use, which features bring expansion revenue, and more.

HubSpot already unifies my data. How will HockeyStack help me?

There is a lot that HubSpot requires custom setup and maintenance to track, that HockeyStack tracks automatically out-of-the-box. Reporting on HockeyStack is much more easier and flexible; you can create any custom report you can think of in seconds.

The tracking is also more accurate since HockeyStack is cookieless and is optimized for B2B analytics.

How does HockeyStack identify and match contacts and companies across platforms?

Website activity is identified using form fills and existing identities from your backend. This is then matched to identities on all your other data sources using a matching key, most commonly their email address.

You don't have an integration with a tool I'm using.

Contact us through email (hello@hockeystack.com) with your request and we will build it for you!

Where do you store the data? How privacy-friendly is HockeyStack?

We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information by default, including IP addresses. We follow GDPR and CCPA regulations. Read our privacy policy to learn more.

Ready to see HockeyStack in action?