Announcing: LinkedIn Campaign Impression Tracking, only on HockeyStack  

Analytics & Attribution for B2B

HockeyStack vs InfiniGrow. What makes HockeyStack the better choice?

  •   Customize all templates
  •   Create your dashboards with no code
  •   Track all website activity with no setup
  •   Free onboarding, all dashboard setup done by our team
  •   Starts at $949/month for 10k website visitors
Trusted by leading B2B businesses around the globe

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Custom DashboardsPeek Inside the Platform

The setup takes 2 minutes. Literally.

2 simple steps to an enterprise-grade data setup. Plus, our team pledges to fully onboard you before you start using HockeyStack.


Copy & paste our tracking script to your website and your product


Connect your CRM, your ads accounts, and any other tool in your stack with one click

Understand what drives the highest quality leads

Attribute revenue, engagement, and intent signals to growth initiatives


Track every stakeholder from first touch to retention

Visualize every touchpoint from each account and stakeholder, pre-close and post-close, on a single timeline.


Stop looking at hundreds of tools and spreadsheets

Collect, connect, and visualize all your GTM data on a single dashboard.


Create any report without coding or using a BI tool

Allow all team members to create & access the reports they need using an easy UI & no code, with templates or from scratch


Track the dark funnel with self-reported attribution

Create surveys, get feedback, and use responses in attribution alongside quantitative data.

AttributionUnified TrackingCustom ReportsSurveys

100% accurate attribution is a pipe dream.

Good thing we aren't selling a dream. What we are selling is:

HockeyStack SEO Playbook

Get Access To Our SEO Secrets

We are revealing the strategy that took us from 0 to 1.5M monthly impressions in just 6 months. No email nurturing sequence and no pitch slapping.

canberk beker from cognism's hockeystack testimonial
Canberk BekerGlobal Head of Paid @ Cognism

Amazing end-to-end attribution tool!

The amount of insights you can get is unmatched. It basically shows your funnels in another perspective.

cameron dejong from raintree's hockeystack testimonial
Cameron DeJongDirector of Digital Marketing @ Raintree

34% increase in MQLs & 15% decrease in CAC

I can quickly see which marketing campaigns bring us the highest quality leads, pipeline influence, and ROI in a couple minutes.

william ballance from lavender's hockeystack testimonial
William M. BallanceCEO @ Lavender

Big fan of the platform and the team!

We're big fans of HockeyStack and use it at Lavender! Outside of the platform itself, love the team!


Only HockeyStack could unify our data!

Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.

Use Our Free Survey Tool To Get Feedback From Your Customers

Integrates with Your Entire Stack

Connect HockeyStack with your favorite tools and enrich your data.

Turn your marketing, sales, revenue, and product data into a unified picture.


Built for the Enterprise

  • Audit logs and rich access controls
  • Modern security standards. SOC2 Type II Audit in progress
  • Data storage in EU. Policies up to GDPR and CCPA requirements
  • 99.9% uptime
Enterprise-grade security and data privacy

Stuff B2B GTM People Ask Us

One of your competitors said that fingerprinting is against GDPR. Is that true?

No, fingerprinting is GDPR-friendly, as with all our tracking practices. The argument competitors have for this is that you cannot delete a fingerprint out of a device, because it's not stored anywhere. However, GDPR's requirement is that you delete data about a certain individual on their request, and there is nothing that prevents users from requesting an opt-out and data erasure.

How long does the setup and onboarding take?

Setup takes a couple of minutes & we offer help at every stage for free.

What options does HockeyStack offer for dashboard customization?

Every column, metric, calculation, definition... basically, everything on HockeyStack is 100% customizable right through our easy-to-use UI.

What is cookieless tracking and how does it work?

Analytics platforms usually use cookies to track users. Use of cookies has recently come under scrutiny by privacy legislators, and have been severely restricted.

Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.

Segment already unifies my data. How will HockeyStack help me?

Quick nod to the Segment team: Segment is awesome as a CDP, but not as a B2B analytics platform, since the tools you are using don't send critical metrics to each other.

Let's say you are using Stripe, Mixpanel, and Google Analytics: Stripe doesn't send LTV data to Mixpanel or GA, Mixpanel doesn't track referrers automatically, so you are not able to uncover whether your content brings high-quality customers, which features customers coming from a particular piece of content use, which features bring expansion revenue, and more.

HubSpot already unifies my data. How will HockeyStack help me?

There is a lot that HubSpot requires custom setup and maintenance to track, that HockeyStack tracks automatically out-of-the-box. Reporting on HockeyStack is much more easier and flexible; you can create any custom report you can think of in seconds.

The tracking is also more accurate since HockeyStack is cookieless and is optimized for B2B analytics.

How does HockeyStack identify and match contacts and companies across platforms?

Website activity is identified using form fills and existing identities from your backend. This is then matched to identities on all your other data sources using a matching key, most commonly their email address.

You don't have an integration with a tool I'm using.

Contact us through email ( with your request and we will build it for you!

Where do you store the data? How privacy-friendly is HockeyStack?

We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information by default, including IP addresses. We follow GDPR and CCPA regulations. Read our privacy policy to learn more.

Ready to get HockeyStack?

Analytics that your B2B company actually deserves.

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