Visualize KPIs and reports with a ‘drag’ and a ‘drop’
Track and visualize all your sales and marketing goals, KPIs, and reports using HockeyStack’s no-code, customizable dashboards. And never let a clunky BI tool slow you down again.













What’s possible?
Create custom dashboards for anything. But here’s some popular use cases.
Team dashboards
Make it easy to monitor team-level KPIs. Build dashboards for specific teams or roles, like demand generation, paid media, content marketing, ABM, email or events.
Campaign dashboards
Analyze campaigns that span different channels- in one dashboard. For example, need to analyze a Google campaign, LinkedIn campaign, and webinar series that all support the same campaign? Done.
Board meeting dashboards
Keep critical board metrics a glance away. Create a custom dashboard with CAC:LTV, CAC payback, marketing influenced pipeline, marketing/sales spend analysis, unit economics, and funnel metrics.
Segment dashboards
Surface deeper insights on specific customer segments. Build custom dashboards for personas, regions, products, or price points.
What’s possible?
Create custom dashboards for anything. But here’s some popular use cases.
Team dashboards
Make it easy to monitor team-level KPIs. Build dashboards for specific teams or roles, like demand generation, paid media, content marketing, ABM, email or events.
Campaign dashboards
Analyze campaigns that span different channels- in one dashboard. For example, need to analyze a Google campaign, LinkedIn campaign, and webinar series that all support the same campaign? Done.
Board meeting dashboards
Keep critical board metrics a glance away. Create a custom dashboard with CAC:LTV, CAC payback, marketing influenced pipeline, marketing/sales spend analysis, unit economics, and funnel metrics.
Segment dashboards
Surface deeper insights on specific customer segments. Build custom dashboards for personas, regions, products, or price points.
Cognism’s Demand Campaign Optimization with HockeyStack
Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.
“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you could get is unmatched. It basically shows your funnels in another perspective.”

Oneflow Doubles Visitor to MQL Rate Using HockeyStack
How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”

How Whatfix Optimizes Their Content With HockeyStack
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”