Dashboards

Visualize KPIs and reports with a ‘drag’ and a ‘drop’

Track and visualize all your sales and marketing goals, KPIs, and reports using HockeyStack’s no-code, customizable dashboards. And never let a clunky BI tool slow you down again.

Backed by
Trusted by GTM teams around the world
How it works?

① Collect

First we take your marketing 
and sales data out of silos and aggregate it in HockeyStack.

② Standardize

Then we clean and standardize it so you can analyze any data points across any platforms or tools.

③ Simplify

Last, we make it radically simple for anyone on your team to analyze results and action insights.

Monitor performance at a glance

Build unlimited dashboards for campaigns, products, teams, roles, and goals, and always have your most important reports on hand, at a glance, and updated in real-time. Visibility and access- for everyone.

Filter and segment for deeper insights

Where dashboard software stops, we start: add filters or segments to your dashboards for more granularity. For example, want to view pipeline by source, but only for a specific segment of customers? Add a segment overlay. Done.

Build dashboards on your own- without a data team

Stop hiding actionable insights in legacy tools nobody can use. In HockeyStack, anyone can build custom dashboards using a simple drag-and-drop interface. No code, favors, or data engineering degree required.

What’s possible?

Create custom dashboards for anything. But here’s some popular use cases.

Team dashboards

Make it easy to monitor team-level KPIs. Build dashboards for specific teams or roles, like demand generation, paid media, content marketing, ABM, email or events.

Campaign dashboards

Analyze campaigns that span different channels- in one dashboard. For example, need to analyze a Google campaign, LinkedIn campaign, and webinar series that all support the same campaign? Done.

Board meeting dashboards

Keep critical board metrics a glance away. Create a custom dashboard with CAC:LTV, CAC payback, marketing influenced pipeline, marketing/sales spend analysis, unit economics, and funnel metrics.

Segment dashboards

Surface deeper insights on specific customer segments. Build custom dashboards for personas, regions, products, or price points.

What’s possible?

Create custom dashboards for anything. But here’s some popular use cases.

Team dashboards

Make it easy to monitor team-level KPIs. Build dashboards for specific teams or roles, like demand generation, paid media, content marketing, ABM, email or events.

Campaign dashboards

Analyze campaigns that span different channels- in one dashboard. For example, need to analyze a Google campaign, LinkedIn campaign, and webinar series that all support the same campaign? Done.

Board meeting dashboards

Keep critical board metrics a glance away. Create a custom dashboard with CAC:LTV, CAC payback, marketing influenced pipeline, marketing/sales spend analysis, unit economics, and funnel metrics.

Segment dashboards

Surface deeper insights on specific customer segments. Build custom dashboards for personas, regions, products, or price points.

Turn measurement into a profit center (not a cost center) with a GTM partner you won’t outgrow

We built HockeyStack to grow with you. As your marketing mix gets more diverse and sophisticated with size, so do we.

“Every once in a while you see a company and know it will be the next big thing. That’s HockeyStack for me”

Peep Laja,
Founder & CEO, Wynter

Cognism’s Demand Campaign Optimization with HockeyStack

Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.

READ CASE STUDY ‣

“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you 
could get is unmatched. It basically shows your funnels in another perspective.”

Canberk Beker
Global Head of Paid @Cognism

Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

READ CASE STUDY ‣

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.

Anand Nambiar
Head of Demand Gen, Marketing & MarkOps

How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

READ CASE STUDY ‣

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”

Levi Olmstead
Associate Director, Content Marketing

Ready to see HockeyStack in action?