Forecast the future by understanding the past
HockeyStack uses statistical algorithms like marketing mix modeling and predictive analytics to better understand historical performance so it can better forecast future performance.
Simulate new budget scenarios
HockeyStack models historical marketing performance data and predicts future budget scenarios for you. Now you can estimate revenue growth at different budgets and see where, when, and how much to spend to hit your targets- all in a few clicks.
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Plan for cyclical or seasonal trends
Do sales slow during the holidays? Do you sell a product that’s more in demand during summer? We use marketing mix modeling to identify historical patterns so you can build more accurate sales forecasts that account for seasonal or cyclical trends.
Estimate future performance, in real-time
HockeyStack analyzes historical trends so it can predict growth over a specific time period in the future. For example, want to see what organic traffic will look like over the next six months? Or how demo requests will grow over three months? HockeyStack will show you a forecasted growth estimate.
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Allocate resources more efficiently
When you can see into the future, you can better plan everything, from marketing tactics and spend to sales quotas and new hires. Distribute resources efficiently, better manage budgets, and better prepare for seasonal upticks or downturns.
What's possible
More clarity about the present, more confidence about the future
Spot trends early
Spot patterns in your marketing performance and customers’ behavior before it's too late to adjust course.
Budget faster
When you know what your future financial state looks like, you can better allocate funds with less uncertainty
Regression analysis
Find relationships between variables and outcomes that you can’t detect on your own so you can predict future outcomes with more accuracy.
Scenario planning
Stay prepared for different scenarios so you can plan and adjust your marketing strategy accordingly.
What's possible
More clarity about the present, more confidence about the future
.png)
Spot trends early
Spot patterns in your marketing performance and customers’ behavior before it's too late to adjust course.
.png)
Budget faster
When you know what your future financial state looks like, you can better allocate funds with less uncertainty
.png)
Regression analysis
Find relationships between variables and outcomes that you can’t detect on your own so you can predict future outcomes with more accuracy.
.png)
Scenario planning
Stay prepared for different scenarios so you can plan and adjust your marketing strategy accordingly.
Cognism’s Demand Campaign Optimization with HockeyStack
Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.
“HockeyStack is an amazing end-to-end attribution tool! The amount of insights you could get is unmatched. It basically shows your funnels in another perspective.”
Oneflow Doubles Visitor to MQL Rate Using HockeyStack
How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
How Whatfix Optimizes Their Content With HockeyStack
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”