HockeyStack Helps SaaS Companies With Marketing and Growth

Learn how you can use HockeyStack to boost your company's growth.

No credit card required.
Trusted by leading B2B businesses around the globe
canberk beker from cognism's hockeystack testimonial
Canberk BekerGlobal Head of Paid @ Cognism

Amazing end-to-end attribution tool!

Cognism measures all marketing campaigns using HockeyStack. We can clearly see which campaigns actually drive revenue, not just signups. Accuracy is higher than any other platform I've used too.

william ballance from lavender's hockeystack testimonial
William M. BallanceCEO @ Lavender

Big fan of the platform and the team!

We're big fans of HockeyStack and use it at Lavender! Outside of the platform itself, love the team!

justin rowe from impactable's hockeystack testimonial
Justin RoweFounder @ Impactable

No one else came close!

HockeyStack changed the game when it comes to LinkedIn ads attribution.

cameron dejong from raintree's hockeystack testimonial
Cameron DeJongDirector of Digital Marketing @ Raintree

The only SaaS analytics tool I need.

Not even Segment is able to unify your data and uncover insights that HockeyStack does. I was able to connect dots easily and understand what drives revenue for our SaaS business in a matter of minutes.


Conversion Rate Optimization

  • How can you analyze individual visitor sessions without spending hours on session replays?
  • Filter your visitors by your goals, page views, session & user properties, add and & or parameters, and analyze the exact visitor journeys you want in minutes.
  • Who is likely to complete your goals and convert into a customer?
  • Understand the best customer segments with one click, develop your product and marketing accordingly, and convert more. Creating a customer persona has never been easier.
  • Where do your customers get stuck on their conversion journey?
  • Create funnels in under 30 seconds, analyze each and every step of your sales funnel, optimize pages that have high drop off rates,  and convert more visitors into customers.
No credit card required.

Marketing & SEO Optimization

  • Which channel or campaign brings the highest quality leads?
  • Connect your revenue with HockeyStack using custom goals to analyze which channel brings the highest quality leads in terms of product engagement, churn, and lifetime value or any other value you are tracking.
  • How can you get the best bang for your marketing buck?
  • Create funnels & goals with your UTM tags to analyze how traffic coming from different sources behave on your website. Duplicate your funnels to analyze different campaigns & traffic sources.
  • Want a quick snapshot of your advertisements?
  • Take a look at your referrer table to see your traffic sources and their metrics or create a paid advertisement goal and see how it performed compared to a time frame you choose.
  • Which content leads to most exits or conversion?
  • Know which blog post leads to most exits at a single glance, or create a conversion goal whose first step is your blog articles in a few seconds. Remember when we said actionable insights without the hassle?
  • What do your customers think about your brand?
  • Get feedback from your customers to understand how well your marketing performs using HockeyStack Surveys.
No credit card required.

Churn Optimization

  • Why does churn happen?
  • Wrong customer persona? Wrong messaging or marketing channels? Or a lot of bugs? Understand why churn happens by exploring your users' sessions, creating surveys, analyzing funnels and page-based metrics, and more.
  • What can you do better?
  • Use HockeyStack Surveys to trigger a survey right before a customer tries to cancel their subscription to understand what you can do better and improve your users' experience.
  • Who are your most valuable customers?
  • Your most valuable customers are the ones who have the lowest acquisition cost, highest lifetime value, and who engage the most with your product. With an end-to-end analytics tool like HockeyStack, you can analyze every step of their journey from the first touchpoint to the latest upsell and know which persona, marketing channels, and messaging you should use.
  • Who engages the most with your product?
  • Churn usually happens because disengaged customers, the customers who either don't use your product often or don't understand the real value of it. By revealing patterns between engaged users using HockeyStack's end-to-end analytics, you can understand why they engage more and refine your customer persona.
No credit card required.