How to Create a Churn Survey
Retention rate is the most important metric for your SaaS, and churn is your biggest enemy. Create a churn survey to understand the why.
Retention rate is the most important metric for your SaaS, and churn is your biggest enemy. Create a churn survey to understand the why.
You can use a wide variety of survey types for every use case, including NPS, short text, long text, single select, multi select, and more.
Target the exact users you want using filtering by device & page, adding a delay, and using exit intent.
Analyze behavior of your survey respondents by connecting your HockeyStack account. Analyze surveys like a funnel, know who is more likely to respond, and more.
With HockeyStack's free survey tool, you can create beautiful surveys, such as NPS, exit-intent, or churn.
Analyze respondents' sessions, filter your funnels by respondents, and create segments, filter respondents by user and session properties, such as referrers, devices, browsers.
Filter by device for maximum responsiveness, add delays to make the flow more organic, show surveys on exit intent for understanding churn, and filter by pages that truly needs your users' feedback.
We wrote questions that you can use to get honest answers from your customers so that you can improve your brand experience.
You can check out our template directory within your Surveys dashboard.
.png)
Connect your HockeyStack analytics account with your surveys account to analyze your survey just like a funnel, optimize questions that lead to drop-off or change the question types to increase answer rate, and get more answers!
From the first touchpoint to product engagement, analyze every single interaction to optimize your marketing, reduce churn, and maximize conversion rates. No code, no setup.
.png)
A churn survey is a customer survey that intends to understand the real reason why they stop being a customer. Usually, the survey appears right after a customer tries to cancel their subscription.
Churn might have different reasons, but the most common reasons are:
Customer didn't find the real value you provide and didn't engage with the product
Budget problems
A good churn rate for a SaaS is usually 3-5%.
Churn rate formula is:
# Customers at the beginning of the time period - # Customers at the end of the time period / # Customers at the beginning of the time period
According to Profitwell's data, an average churn rate for a SaaS company is around 5%.
