Measuring conversion is easy. Knowing why it happened — and scaling it — is harder.

HockeyStack customers spend smarter, capture intent, and use AI to drive efficiency. Transform your GTM strategy in 3 weeks.

Book a demo

Self-Serve Setup. Enterprise-Grade Support When You Need It.

Today

Kick off by connecting your website and data sources.

Within 24 hours, the GTM team can analyze data with AI Agent Odin, and access pre-built dashboards surfacing funnel performance.

Integrations

Tomorrow

Ready, Set, Go: Your Questions Answered Instantly

Sales leaders can use scoring to identify high-intent accounts and access their first Account Plans, enriched with web signals and CRM context.

Next Week

Scale: Loop in your teammates for your first Workflow

HockeyStack is officially launched! Build your first AI workflow – sales and marketing alignment has never looked better.

Success!

Now, all your GTM data is flowing through HockeyStack.

Your GTM data is live in HockeyStack. You’re tracking conversions, and the sales team is getting daily insights from AI agent Nova.

We’ll stay close to keep adoption seamless.

Custom Reporting

HockeyStack gives you reports that are flexible, customizable, and built to answer your questions. You can look at your data by channel, time period, or attribution model.

AI Agents

HockeyStack’s AI agent, Odin takes the manual work off your plate from building and analyzing reports to researching accounts. It saves time and gives you insights faster.

Out-of-the-Box Reporting

HockeyStack now offers flexible, out-of-the-box templates that you can use immediately—no setup required. Filter by channel, campaign, or funnel stage to easily and quickly answer questions.

Data Foundation

Unlike other tools that use rigid data structures, HockeyStack tracks every touchpoint as a flexible, time-stamped action, giving you a high-resolution view of the customer journey without needing a data team.

Superior Cookieless Tracking

HockeyStack’s cookieless tracking technology assigns anonymous identifiers to each unique visitor once they visit your website, allowing us to track activity pre conversion.

Lift Reporting

HockeyStack’s lift reports show you how much impact a campaign really had by comparing results to what would’ve happened if you did nothing. It gives you true insight into what’s driving growth.

Join the teams who are scaling smarter with HockeyStack:

See all case studies

How 8x8’s Marketing Team Drives Business Growth with HockeyStack

Read Case Study

How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM

Read Case Study

How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

Read Case Study

“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”

Elsa Giraudineau, Director of Demand Generation at Telnyx

"Every once in a while you come across a startup that you know will be the next big thing. That's HockeyStack for me."

Peep Laja, Founder/CEO at Wynter

"HockeyStack is helping us track what was previously considered the dark funnel. We have insights into activities I previously thought were immeasurable and unable to be tracked. With this information we narrow in on what initiatives are working or not working."

Rachel Wallace, Performance Marketing Manager at Outreach

“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”

Casey Hill, Sr. Growth Manager at ActiveCampaign

“Odin is like having a teammate who can instantly analyze performance and recommend what to do next. I’ve used it to refine our media mix and forecast exactly what we need to hit our goals.”

Alex Schaefer, Marketing Operations at Honeycomb

“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”

Levi Olmstead, Director of Content Marketing at WhatFix

“Our executives got more value from HockeyStack in one session than he got from Looker all year.”

Chris Wood, Director of Demand Generation at ActiveCampaign

“It's the best analytical tool I have ever used, bringing our analytic game to another level.”

Gabriel Barboza, Marketing Director at Incognia

“Would you lose any sales if you paused branded search campaigns? If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”

Jason Widup, Founder at Peak B2B

“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."

Cameron DeJong, Director of Marketing at Raintree

“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”

Tim Davidson, Director of Marketing at B2B Rizz

“Thanks to HockeyStack, we can now see all marketing-influenced closed deals. It gives us better visibility into pipeline source and ROI.”

Anand Nambiar, Head of Demand Generation at Oneflow

"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”

Chris Spellman, Sr. Demand Generation Manager at Scythe

“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”

Gaetano DiNardi, Growth Advisor, Gong & Nextiva at Gong & Nextiva

“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”

Justin Brock, VP of Demand Generation at Coro

"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo."

Brittany Hilgers, Senior Marketing Operations Manager at Litify

“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts.”

Sacha-Leo Shenkier, Senior Manager of Demand Generation at Broadsign

"Odin has massively helped our go-to-market reporting. What used to take hours now takes minutes, giving us fast clarity on attribution, channel performance, and what’s actually driving revenue."

Rich Elliott, Demand Generation at Rich

Ready to learn more?

Book a demo

Measuring conversion is easy. Knowing why it happened — and scaling it — is harder.

Self-Serve Setup. Enterprise-Grade Support When You Need It.

Kick off by connecting your website and data sources.

Ready, Set, Go: Your Questions Answered Instantly

Scale: Loop in your teammates for your first Workflow

Now, all your GTM data is flowing through HockeyStack.

Custom Reporting

AI Agents

Out-of-the-Box Reporting

Data Foundation

Superior Cookieless Tracking

Lift Reporting

Join the teams who are scaling smarter with HockeyStack:

How 8x8’s Marketing Team Drives Business Growth with HockeyStack

How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM

How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

How shifting from Bizible to HockeyStack changed Planful's marketing team

How Bloomreach Proves Marketing’s Impact with HockeyStack

How Airbyte Rebuilt GTM with HockeyStack AI Analytics

Ready to learn more?

HockeyStack Blog

The Flow

Kyle Lacy's CMO Dashboard

HockeyStack Documentation