Your B2B Growth Bible

Sharing everything we know about growth, with real playbooks we use, interviews with top growth leaders, and research & opinion pieces.



Obaid Durrani Joins HockeyStack as the Head of Content

This is the story of how Obaid decided to join HockeyStack & the interview process.

Being A New Marketing Leader with Zoe Hartsfield

This was a special episode. We talked about Zoe's new adventure and lessons learned at Spekit.

SEO & LinkedIn Ads with Ishaan Shakunt

We talked about Spear Growth's tactics, their SEO playbook, and how they run SEO for B2B SaaS companies.

Navigating COVID at Front, B2B Media Machines, and AudiencePlus with Anthony Kennada

In this episode, we talked about Anthony's previous experiences as the CMO of Hopin, Front, and Gainsight, navigating the COVID downturn, owned media in B2B, and more. 

Growing Fame 2x In a Year, Being a Media Company, and More with Tom Hunt

This chat was AWESOME! I loved it, and I'm sure you'll too.  We talked about how Tom & the team grew Fame 2x last year, why they are sharing all revenue numbers, marketing frameworks, and more.

Building RevGenius, Biggest Challenges Running a Slack Community, and More with Jared Robin

We talked about how Jared built RevGenius, the biggest challenges of running a community and measuring its success, demand gen attribution, and more. 

First Marketing Hire, Common B2B Marketing Mistakes, Selling To Developers, and More

We talked about what the first marketing hire should be, common B2B marketing mistakes, selling to developers, Metadata's recent campaign on LinkedIn, and more. 

Creating GetAccept's Demand Gen Team, Building a Community, and more with Adam Holmgren

We talked about creating GetAccept's demand gen team, how Adam is building the Driving Demand Community, and more.

Being the first CMO of Airmeet, Community-led Growth, and more with Mark Kilens

We talked about the hardest things about being the company's first CMO, category creation, community-led growth, and more. 

Creating a Demand Gen Function with Anand Nambiar

We talked about how Anand set up the demand gen function at Freshworks and now setting it up at Oneflow, what are the changes he is expecting in marketing next year, and more. 

Growing a Company Page on LI, Cognism's Demand Gen Team Structure, and more with Liam Bartholomew

In this episode, we talked about creating a growing a company page on LinkedIn, Cognism's demand gen team structure, how they attribute revenue to marketing, and more.

Creating the Demand Gen Team From Scratch, UBM, and more with Canberk Beker

In this episode, we talked about creating a demand gen function from scratch, Canberk's UBM tactic, head of growth's role in a SaaS company, and more.

TikTok for B2B, Ideal Buying Journey, Personal Branding and more with Tim Davidson

We talked about Tim's personal branding strategy, how he started posting TikTok videos on LinkedIn, what were the first effects of transitioning from text to video, and more.

Acquiring SaaS Companies, Paddle's Future, Implementing PLG, and more with Andrew Davies

In this episode, we talked about Paddle's recent acquisition, PLG, our free trial failure, Paddle's future, We Sign Tomorrow, and more. 

SaaS Branding Essentials & Transitioning From A CMO To CBO With Ling Koay

In the first episode of SaaS Marketing & Growth chats, I'm chatting with Ling, the CBO at Oneflow, about SaaS branding essentials, when a company should start investing in their brand, and how Oneflow approaches branding to make it a differentiator, and more. 

expert articles

HockeyStack SEO Playbook

Our SEO Secrets

We are revealing the strategy that took us from 0 to 1.5M monthly impressions in just 6 months.

HockeyStack B2B Ads Library

B2B Ads Library

Our swipe file for brainstorming new and interesting campaigns.

HockeyStack LinkedIn Ads Playbook

Our LinkedIn Ads Secrets

We are revealing the LinkedIn Ads strategy that 5x'd our pipeline creation in just 4 months.



Author Profile Picture
Emir AtlıCo-founder & CRO @ HockeyStack

4 reports that marketers need to take a look at every week:

- customer journeys of closed-won/closed-lost accounts (including all touchpoints, such as calls, website visits, customer support messages, CRM property changes, and more)
- new MRR by source

...see more
linkedin reactions57
Author Profile Picture
Buğra GündüzChief Entropy Officer @ HockeyStack

Last quarter, in our growth planning, we set just one goal:

Make HockeyStack appear EVERYWHERE.

...see more
linkedin reactions36
Author Profile Picture
Emir AtlıCo-founder & CRO @ HockeyStack

How most SaaS companies grow:

Get funding => spend $300K on ads => hire more than they need => continue spending $300K on ads => grow => hit a plateau because they rely on solely ads => layoff 50% of the company and reduce the budget

This is flawed, yet many of the companies that are being praised took the same route

...see more
linkedin reactions43
Author Profile Picture
Arda BulutMarketing Geek CTO @ HockeyStack 🏒

Being a B2B SaaS company is not just about a product anymore.

It is about a culture, a vision, a brand.

What Apple did with their brand image is now starting to transform the B2B industry as well.

...see more
linkedin reactions38
Author Profile Picture
Emir AtlıCo-founder & CRO @ HockeyStack

I cannot think of a more over-used term in the SaaS world than "marketing and sales alignment"

(after PLG and dark funnel 😋)

...see more
linkedin reactions47
Author Profile Picture
Buğra GündüzChief Entropy Officer @ HockeyStack

No BS guide to "demand gen" from a company that 5x'd monthly inbound sales-qualified opportunities within 4 months:

First off, what is demand gen? A lot of BS around this term. It just means optimizing for inbound demo requests.

The idea is:

...see more
linkedin reactions119