Can You Dashboard It? | The Flow by HockeyStack

Tactical

What do marketers find difficult to track? We take suggestions from our community and use HockeyStack to create dashboards to track those exact things.

Starring:

Episodes

Paid Ads Report

In the pilot episode of CYDI, Emir Atli creates a paid ads dashboard that shows MQLs, deals created, deals closed won, ad spend, CPC, and more in 1 minute and 15 seconds.

Season 1 Episode 1

High-Intent Reports

Courtney takes just 46 seconds to create a dashboard for high-intent and engaged accounts that tracks LinkedIn ads impressions, pricing page views, blog post views, contact sales submissions, and more.

Season 1 Episode 2

LinkedIn Ads Influence on Pipeline

Tim Davidson wanted to see a report that shows LinkedIn ads' influence on pipeline and close rates, so Courtney built it in less than 90 seconds.

Season 1 Episode 3

Connecting HubSpot & Salesforce Data

In under 90 seconds, Courtney builds a funnel that shows different sources and how they lead up to pipeline stages with conversion rates, average time, and drop-off rates.

Season 1 Episode 4

Blog Categories that Drive Revenue

Courtney creates a report that shows the blog categories that drive revenue, using deals created, MQLs, SQLs, pipeline value, and customers.

Season 1 Episode 5

Search Terms & Their ROI

Courtney builds a dashboard that shows Google ads keyword performance by breaking down search terms and their ROI.

Season 1 Episode 6

Self-Reported Attribution

Courtney shows you how to build a self-reported attribution dashboard in less than two minutes.

Season 1 Episode 7

LinkedIn Ads Influence

Courtney creates a dashboard that allows you track the influence LinkedIn ads have on your pipeline.

Season 1 Episode 8

Page URLs That Drive Leads, Deals, and Revenue

Season 2 of CYDI kicks off with a new host and a submission from Joseph Barringhaus of Sonrai Security.

Season 2 Episode 1

ABM Dashboard for Target Accounts

Nate builds a report that shows LinkedIn ad impressions, overall marketing touchpoints, unique website visitors, and more for targeted accounts.

Season 2 Episode 2

LinkedIn Ad Creative Performance

Nate builds a report that breaks down individual LinkedIn ad creatives and their impressions, engagements, clicks, number of deals created, number of deals won, and more.

Season 2 Episode 3

Incremental Lift Report

Lily builds a report that shows an incremental lift in campaigns on the pipeline.

Season 2 Episode 4

Reverse-Funnel

Lily builds a reverse funnel showing the most common journeys that led to an enterprise deal.

Season 2 Episode 5

High Intent Accounts

Lily builds a report showing High Intent Accounts - and she does it ASMR style.

Season 2 Episode 6

G2 Intent Data

Lily builds a report that will help you identify high intent accounts using G2 Intent Data

Season 2 Episode 7

Channel Performance

In this episode, Lily builds a report showing channel performance with data from different sources.

Season 2 Episode 8

LinkedIn campaigns that generate the most qualified pipeline

Lily helps Peggy from Portland save her LinkedIn budget from being slashed... again!

Season 2 Episode 9

Content impact on pipeline

Lily, the dashboard superhero, creates a report to prove the impact of content activities.... and save the day!

Season Episode 10

Company intent over time

Alex, the Head of Sales Development at HockeyStack, joins Lily to investigate the company intent over time!

Season Episode 11

Integrated Campaigns

Lily's at it again! This time she's helping Donnie, a demand gen marketer, see the performance of integrated campaigns!

Season Episode 12

Outbound Influence on Inbound

Lily's tried to get off the grid but she's been called back to help a marketer in need! This time she's helping Coach Jackie see the impact of outbound activities on inbound inquiries!

Season Episode 14

Content Theme Conversion

Lily's still reporting from the jungle (for some reason)! This time she's helping a content marketer understand which themes convert prospects to pipeline.

Season Episode 16