What do marketers find difficult to track? We take suggestions from our community and use HockeyStack to create dashboards to track those exact things.
Paid Ads Report
In the pilot episode of CYDI, Emir Atli creates a paid ads dashboard that shows MQLs, deals created, deals closed won, ad spend, CPC, and more in 1 minute and 15 seconds.
High-Intent Reports
Courtney takes just 46 seconds to create a dashboard for high-intent and engaged accounts that tracks LinkedIn ads impressions, pricing page views, blog post views, contact sales submissions, and more.
LinkedIn Ads Influence on Pipeline
Tim Davidson wanted to see a report that shows LinkedIn ads' influence on pipeline and close rates, so Courtney built it in less than 90 seconds.
Connecting HubSpot & Salesforce Data
In under 90 seconds, Courtney builds a funnel that shows different sources and how they lead up to pipeline stages with conversion rates, average time, and drop-off rates.
Blog Categories that Drive Revenue
Courtney creates a report that shows the blog categories that drive revenue, using deals created, MQLs, SQLs, pipeline value, and customers.
Search Terms & Their ROI
Courtney builds a dashboard that shows Google ads keyword performance by breaking down search terms and their ROI.
Self-Reported Attribution
Courtney shows you how to build a self-reported attribution dashboard in less than two minutes.
LinkedIn Ads Influence
Courtney creates a dashboard that allows you track the influence LinkedIn ads have on your pipeline.
Page URLs That Drive Leads, Deals, and Revenue
Season 2 of CYDI kicks off with a new host and a submission from Joseph Barringhaus of Sonrai Security.
ABM Dashboard for Target Accounts
Nate builds a report that shows LinkedIn ad impressions, overall marketing touchpoints, unique website visitors, and more for targeted accounts.
LinkedIn Ad Creative Performance
Nate builds a report that breaks down individual LinkedIn ad creatives and their impressions, engagements, clicks, number of deals created, number of deals won, and more.
Incremental Lift Report
Lily builds a report that shows an incremental lift in campaigns on the pipeline.
Reverse-Funnel
Lily builds a reverse funnel showing the most common journeys that led to an enterprise deal.
High Intent Accounts
Lily builds a report showing High Intent Accounts - and she does it ASMR style.
G2 Intent Data
Lily builds a report that will help you identify high intent accounts using G2 Intent Data
Channel Performance
In this episode, Lily builds a report showing channel performance with data from different sources.
LinkedIn campaigns that generate the most qualified pipeline
Lily helps Peggy from Portland save her LinkedIn budget from being slashed... again!
Content impact on pipeline
Lily, the dashboard superhero, creates a report to prove the impact of content activities.... and save the day!
Company intent over time
Alex, the Head of Sales Development at HockeyStack, joins Lily to investigate the company intent over time!