Analytics & Attribution for B2B
Track all website activity and connect it with CRM and ads data. Measure marketing’s ROI, know where to invest more in, and see account-based intent signals.Set up in minutes. No code. No cookies.
2 simple steps to an enterprise-grade data setup. Plus, our team pledges to fully onboard you before you start using HockeyStack.
Copy & paste our tracking script to your website and your product
Connect your CRM, your ads accounts, and any other tool in your stack with one click
Attribute revenue, engagement, and intent signals to growth initiativesEXPLORE ATTRIBUTION
Visualize every touchpoint from each account and stakeholder, pre-close and post-close, on a single timeline.EXPLORE JOURNEYS
Collect, connect, and visualize all your GTM data on a single dashboard.EXPLORE UNIFIED TRACKING
Allow all team members to create & access the reports they need using an easy UI & no code, with templates or from scratchEXPLORE REPORTS
Create surveys, get feedback, and use responses in attribution alongside quantitative data.EXPLORE SURVEYS
Good thing we aren't selling a dream. What we are selling is:
We are revealing the strategy that took us from 0 to 1.5M monthly impressions in just 6 months. No email nurturing sequence and no pitch slapping.
The amount of insights you can get is unmatched. It basically shows your funnels in another perspective.BOOK A DEMO
I can quickly see which marketing campaigns bring us the highest quality leads, pipeline influence, and ROI in a couple minutes.BOOK A DEMO
We're big fans of HockeyStack and use it at Lavender! Outside of the platform itself, love the team!BOOK A DEMO
Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.BOOK A DEMO
Connect HockeyStack with your favorite tools and enrich your data.
Turn your marketing, sales, revenue, and product data into a unified picture.SEE ALL INTEGRATIONS
No, fingerprinting is GDPR-friendly, as with all our tracking practices. The argument competitors have for this is that you cannot delete a fingerprint out of a device, because it's not stored anywhere. However, GDPR's requirement is that you delete data about a certain individual on their request, and there is nothing that prevents users from requesting an opt-out and data erasure.
Setup takes a couple of minutes & we offer help at every stage for free.
Every column, metric, calculation, definition... basically, everything on HockeyStack is 100% customizable right through our easy-to-use UI.
Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.
Quick nod to the Segment team: Segment is awesome as a CDP, but not as a B2B analytics platform, since the tools you are using don't send critical metrics to each other.
Let's say you are using Stripe, Mixpanel, and Google Analytics: Stripe doesn't send LTV data to Mixpanel or GA, Mixpanel doesn't track referrers automatically, so you are not able to uncover whether your content brings high-quality customers, which features customers coming from a particular piece of content use, which features bring expansion revenue, and more.
There is a lot that HubSpot requires custom setup and maintenance to track, that HockeyStack tracks automatically out-of-the-box. Reporting on HockeyStack is much more easier and flexible; you can create any custom report you can think of in seconds.
The tracking is also more accurate since HockeyStack is cookieless and is optimized for B2B analytics.
Website activity is identified using form fills and existing identities from your backend. This is then matched to identities on all your other data sources using a matching key, most commonly their email address.
Contact us through email (firstname.lastname@example.org) with your request and we will build it for you!
Analytics that your B2B company actually deserves.Set up in minutes. No code. No cookies.