Need to get honest answers from your visitors? Check out our FREE embedded survey tool!

End-to-End SaaS Analytics

HockeyStack is a SaaS analytics platform that unites marketing, revenue and product data, so that marketing & growth teams understand the drivers of product engagement and high quality leads, and increase revenue faster than ever.

Set up in minutes. No credit card required.
Join 5663 companies over 89 countries saving time on analytics!
gareth hayter from formuladesk's hockeystack testimonial
Gareth HayterFounder @ FormulaDesk

It shows me exactly what I need to see.

Since installing HockeyStack, I'm using it more and more and using Google Analytics less and less. Why? Because it shows me exactly what I need to see. It discovers powerful insights that I didn't even know about. It concentrates on highlighting the insigths and information that I neeed to run my business and website, rather than presenting me with lots of raw data that I need to then process to arrive at the core information I need.

periklis papanikolaou from admariner's hockeystack testimonial
Periklis PapanikolaouMarketing Technology Consultant @ AdMariner

HockeyStack offers the best of the both worlds!

HockeyStack allows me to get a better understanding of my data without making it complicated. You can get insights with one click, setup surveys, create funnels, and much more! I recommend HockeyStack and its really supportive team for every founder who wants to increase their conversion rate.

vance wong from heroes of digital's hockeystack testimonial
Vance WongClient Success Manager @ Heroes of Digital

It's super simple to integrate the code and start analyzing.

It takes 30 seconds to start getting actionable insights. Other than that, the script has no effect on the site speed. Setting up goals and funnels, analyzing user sessions, and understanding the UX is really easy. It saves you time and your visitors at the same time.

duy nguyen from nightingale's hockeystack testimonial
Duy NguyenFounder @ Nightingale

Simple to set up. Smart insights.

Heatmaps tell you where people go on your page. Hockeystack focuses on what they click on, without having to watch the entire journey of each person or wasting time with session replays. Because of that you can create filters of people who take certain actions and pick out trends quickly.


How SaaS Marketing & Growth Teams Maximize Conversions and Reduce Churn

Integrate in 30 Seconds

The only skill needed to get actionable data from HockeyStack is copy and paste. Paste our tracking code to your website and you are done.

No Code, No Cookies

We collect every single action on your website without cookies. No code or a tag manager needed to track events. Everything is automatic.

0 Effect On Site Speed

Tired of your speed score decreasing day-by-day because of your analytics tool? Our script loads in 0.05 seconds.

Find your customer persona with one click

Find your customer persona with one click

Which customer segment converts more, reads your content, or signs up for a free trial?
  • Know your best customer segment based on the goals you defined with one click
  • Click on "See in Users" to automatically filter your visitors by the segment and analyze their sessions step-by-step without watching hundreds of session replays
  • See the visitors in the same segment who didn't complete your goal with one click
and convert more visitors. All automatic. No-code.EXPLORE AUTOMATED INSIGHTS

Increase your conversion rate with minimum time and effort

Know how to increase your conversion at all times.
  • Understand your customer persona with insights, optimize your marketing
  • Filter your visitors by your goals, explore their journeys step-by-step, understand pain points without watching hundreds of session replays
  • Share your dashboard with your team and let every member of your team understand your website's current situation
and grow your business with us.EXPLORE CONVERSION RATE OPTIMIZATION
Increase your conversion rate with minimum time and effort

Worried About Switching Costs?

We can move your goals and funnels from your existing platform in 10 minutes, just book a demo.

Set up in minutes. No credit card required.
Optimize each step of your marketing

Optimize each step of your marketing

Get the best out of your SEO, paid advertisements, content distribution, and more.
  • Analyze unique exits of your content, add more internal links at the right point of the page with our scroll data, allow your visitors to get to the next funnel step at the right time
  • Know which blog posts convert better, update the ones that are not working based on user journey, create more content that converts
  • Create funnels, duplicate them, add your UTM tags, analyze your paid advertisement traffic, double down on the best advertisements
and get the best bang for your money, time, and effort.EXPLORE MARKETING & SEO OPTIMIZATION

The user journey tracking was exactly what their competitors were lacking and HockeyStack has nailed this feature. I would highly recommend all WordPress users to subscribe to HockeyStack as it doesn't slow down your website and still give you a detailed analytics with no-code.

Haider Shah, Founder @ WPBuzz

Measure progress on your goal conversions

Whether your goal is to get leads from your blog, conversion from SEO traffic, or demo signups, we've got you covered.
  • Compare your goals in the time frame you chose and see if you are making progress. (If you are not, schedule a demo with our conversion experts 😉)
  • Didn't define a goal and want to see how many times it's completed? No worries at all. You can define your goals later and still check their historical data

I've been using Google Analytics for 10 years, and it became frustrating to use. I needed an easy to set up dashboard with all the important data to help grow my business. Under 5 minutes, I integrated the code, defined my goals, and moved on.

Tim Tavender, Founder @ The Marketing HQ
Measure progress on your goal conversions

Even if you haven't started a free trial, enjoy these free resources

Get Answers on our Help Center or User Community

👋 Get Answers on our Help Center or User Community

Help CenterUser Community

Worried About Privacy?

HockeyStack uses cookieless and anonymous tracking technologies. No personal data is collected.

Set up in minutes. No credit card required.
Improve your user experience

Improve your user experience

Step-by-step user journey at your fingertips.
  • Define your funnels in under 30 seconds, understand where visitors drop off, optimize those pages
  • See which pages lead to most exits, analyze further by filtering your visitors by the page, understand the "why"
  • Get a step-by-step user journey of the visitors you are looking for with powerful filters
and win more business.EXPLORE USER JOURNEY

The customer journey summary is a great replacement for session recordings. With a glance, you get actionable insights from each visitor without needing to watch session recordings, saving you time. The summary is by no means basic, it shows you exactly what they did (clicks, scrolls, etc), pages they visited, time on site, no. of visits, and even the search queries they entered on your site. This allows you to visualize the entire customer journey rather than just getting data on one page.

Ken Moo, Founder @ Content Loop Digital

Use Our Free Survey Tool To Get Feedback From Your Customers

Rich survey types, templates, detailed targeting, and more. Free forever.
  • Use a wide variety of survey types for every use case, including NPS, short text, long text, single select, multi select, and more
  • Target users using filtering by viewed page, delay, exit intent, or clicks
  • Give context to your surveys by connecting them with your HockeyStack Analytics account. Analyze surveys just like funnels, see what they did on their sessions, and improve the experience
Use Our Free Survey Tool To Get Feedback From Your Customers
Integrate with any site on the web

Integrate with any site on the web

Tracking made easy for any kind of tool you use.
  • Integrate HockeyStack into your site while brewing coffee, watching the news, or relaxing on the beach
  • In our eyes, no website builder/e-commerce tool should be more equal than others. Ease of analytics is for everyone

Ready to try HockeyStack?

Set up in minutes. No credit card required.