Attribution used to be a never-ending debate between marketing, sales, and finance about who gets credit for which deals.
HockeyStack is ending the debate with a powerful tool that tracks the entire customer journey and allows you to visualize it with no code, content to teach you how to make sense of your data, a free expert support Slack channel, and a community that helps us shape the product.
B2B marketing teams can now put 100% of their focus on doing great marketing, tracking its impact on revenue, and improving their strategy.
Trying to figure out which teams get the credit for a conversion
Understanding that every conversion is a team effort
Only tying the last touchpoint to revenue
Tracking all possible touchpoints including social, podcasts, gifts, etc.
Looking for the perfect attribution model
Focusing on better understanding the customer journey
Heavily relying on self-reported attribution
Using software-based and self-reported attribution together