CUSTOMERS
Efficient growth
= HockeyStack

Leading B2B businesses use HockeyStack to understand how marketing influences revenue, optimize their spend, and invest in marketing with confidence.

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Trusted by GTM teams around the world
HockeyStack
customers win

Know where to invest more in, which accounts to prioritize, and have a partner on your side to guide your strategies.

20%
Increase in
conversion rate
22%
Increase in
qualified pipeline
3X
ROAS
Elsa Giraudineau, Director of Demand Generation
“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”
Jason Widup, Founder
“Would you lose any sales if you paused branded search campaigns?If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”
Justin Brock, VP of Demand Gen
“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”
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Why HockeyStack?

Watch our clients talking about why they choose to work with HockeyStack.

Why Planful Chose HockeyStack

Why Scythe Chose HockeyStack

Why Cognism Chose HockeyStack

Why Raintree Chose HockeyStack

Why Oneflow Chose HockeyStack

Why Coro Chose HockeyStack

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How ActiveCampaign hit their monthly revenue targets after cutting spend in half

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How HockeyStack Transformed Anvilogic's Sales and Marketing

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How Shifting from Bizible to HockeyStack changed Planful's marketing team

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How HockeyStack helped Zenhub double their pipeline and marketing-influenced MQLs

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How Whatfix Optimizes Their Content With HockeyStack

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How Raintree Increased Their MQLs by 34% and decreased CAC by 15%

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Oneflow Doubles Visitor to MQL Rate Using HockeyStack’s Revenue Attribution & Account-Level Journeys

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Coro Uses HockeyStack to Optimize Demand Generation Programs For Qualified Pipeline- The Easy Way

Read Case Study

Why Incognia Chose HockeyStack

Learn how HockeyStack helped Incognia with their challenges

Read Case Study
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‍

How ActiveCampaign hit their monthly revenue targets after cutting spend in half

Read Now

How HockeyStack Transformed Anvilogic's Sales and Marketing

Read Now

How Shifting from Bizible to HockeyStack changed Planful's marketing team

Read Now

How HockeyStack helped Zenhub double their pipeline and marketing-influenced MQLs

Read Now

How Whatfix Optimizes Their Content With HockeyStack

Read Now

How Raintree Increased Their MQLs by 34% and decreased CAC by 15%

Read Now

Oneflow Doubles Visitor to MQL Rate Using HockeyStack’s Revenue Attribution & Account-Level Journeys

Read Now

Coro Uses HockeyStack to Optimize Demand Generation Programs For Qualified Pipeline- The Easy Way

Read Now

Why Incognia Chose HockeyStack

Learn how HockeyStack helped Incognia with their challenges

Read Now
World-class product experience, combined with excellent service
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, optimize LinkedIn performance, and make strategic business decisions that fueled measurable growth.

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2x

efficiency, cutting budget 50% and hitting 100% of revenue target

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900%

increase in target market coverage

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250x

touchpoints recorded and understood in prospect journey

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“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
Chris Wood
Director of Demand Generation
How shifting from Bizible to HockeyStack changed Planful's marketing team

Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.

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35%

increase in opportunities

17%

increase in ROAS

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41%

increase in pipeline

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"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."
Rowan Tonkin
Chief Marketing Officer
How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

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2x

increase in content-influenced opportunities

15%

increase in opportunities

32%

increase in won deals

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”
Levi Olmstead
Associate Director, Content Marketing
Oneflow doubles visitor to MQL rate using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

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6.5x

Paid ROI in the pipeline

2x

form submission in a quarter

2x

visitor to MQL increase with LinkedIn ads

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
Anand Nambiar
Head of Demand Gen, Marketing & MarkOps
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Trusted by B2B leaders around the world

Their words, not ours.

“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts. There’s no silver bullet to solving attribution, but for B2B, HockeyStack comes close.”
Sacha-Leo Shenkier, Senior Manager of Demand Generation
“Our executives got more value from HockeyStack in one session than they got from Looker all year.”
Chris Wood, Director of Demand Generation
“We evaluated several vendors but chose HockeyStack for its reporting flexibility and customization and because we could get value out of it immediately. We were right. If I have a question, HockeyStack has the answer.”
Justin Brock, VP of Demand Generation
“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”
Elsa Giraudineau, Director of Demand Generation
“HockeyStack has put together a killer tool that pushes the limits of attribution for LInkedin ads better than any tool I’ve tried.”
Justin Rowe, Founder
“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”
Levi Olmstead, Director of Content Marketing
“Incredible tool on my radar in this new role: HockeyStack and team have built an incredible analytics platform!”
Talar Malakian, VP of Marketing
"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”
Chris Spellman, Sr. Demand Generation Manager
“It's the best analytical tool I have ever used, bringing our analytic game to another level.”
Gabriel Barboza, Marketing Director
“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”
Casey Hill, Sr. Growth Manager
"Would you lose any sales if you paused branded search campaigns?If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack."
Jason Widup, Founder
“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."
Cameron DeJong, Director of Marketing
“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”
Tim Davidson, Director of Marketing
“Before HockeyStack, we didn’t have visibility into what was driving revenue. We now know which campaigns are actually working, how our blog or content is influencing and all that.”
Anand Nambiar, Head of Demand Generation
“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”
Gaetano DiNardi, Growth Advisor, Gong & Nextiva
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