Customers

Efficient growth = HockeyStack

Hundreds of B2B revenue teams use HockeyStack to drive efficient growth.

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Trusted by hundreds of revenue teams

“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”

Justin Brock, VP of Demand Generation

“Would you lose any sales if you paused branded search campaigns?If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”

Jason Widup, Founder

“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”

Elsa Giraudineau, Director of Demand Generation

HockeyStack customers win

Identify where to increase your investments and which accounts to prioritize, with a trusted partner to help guide your GTM strategy.

13%

Decrease in CAC

22%

Qualified pipeline

20%

Increase in conversion rate

Why HockeyStack?

DHI Group (NYSE: DHX) Success Story

“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.” Na'im McKee, Director of Marketing Analytics, Technology, and Operations

Marty from Anvilogic

Raintree success story

Cameron DeJong, Director of Digital Marketing at Raintree, highlights how HockeyStack's analytics tools have been a game-changer, allowing his team to dive deep into user data, refine their marketing strategies, and achieve more effective results.

Cameron from Raintree

Coro success story

Justin Brock, VP of Demand Generation, explains how HockeyStack provides a unified platform for tracking marketing performance, enabling the team to make data-driven decisions and optimize their strategies effectively.

Justin from Coro

Planful success story

Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.

Rowan from Planful

Scythe success story

Chris Spellman, Former Sr. Demand Generation Manager at Scythe, shares how HockeyStack's data-driven insights enabled their team to fine-tune marketing efforts, improve lead generation, and achieve measurable growth in demand generation.

Chis from Scythe

World-class product experience, combined with excellent support.

Likelihood to recommend

Quality of support

User adoption

Ease of doing business with

Case Studies

How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.

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50%

cut on advertising spend

100%

of monthly revenue targets hit

900%

increase in target market coverage

“HockeyStack is allowing us to understand trends over time and also predict where to go next.”

Chris Wood

Director of Demand Generation

Case Studies

How Bitmovin Uses HockeyStack to Answer “What’s Working?” for the CEO

The team at Bitmovin knew their channels were working well together, but manual stitching across platforms and spreadsheets was consuming time that should have been spent on improving performance. That's when they decided to bring in HockeyStack to help clarify what was working for the boss.

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"Just today, our CEO reviewed dashboards to evaluate the effectiveness of specific assets, and he found the Lift reports helpful in seeing positive or negative impacts"

Tirath Singh

Director of Marketing Operations

Case Studies

How Bloomreach Proves Marketing’s Impact with HockeyStack

The team at Bloomreach needed to paint a clearer picture of marketing’s value and use data to validate spend. And they could do this more effectively at Bloomreach if they knew exactly how their experiences led to sales.‍ That's when they decided to bring on HockeyStack.

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We’re able to do the tracking (not just on a converted contact) but to also see what happens before they actually convert. That has really opened up our teams to feel like what they’re doing is having an impact.

Amanda Cole

CMO

Case Studies

How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

The team at Dice was looking for more than last-touch attribution to understand the customer journey. But the data was sprawling and hosted in several tools, and even then, the picture just wasn't complete. That's when they brought in HockeyStack to enrich and enhance their understanding.

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Na'im McKee

Director of Marketing Analytics, Marketing Technology & Operations

Case Studies

Oneflow Doubles Visitor to MQL Rate Using HockeyStack’s Revenue Attribution & Account-Level Journeys

How OneFlow used cohort reports and multi-touch attribution to gain visibility on their audience, and optimize ad campaigns for pipeline and revenue.

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6.5x

paid ROI in the pipeline

form submission in a quarter

visitor to MQL increase with LinkedIn ads

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”

Anand Nambiar

Head of Demand Gen, Marketing & MarkOps

Case Studies

How shifting from Bizible to HockeyStack changed Planful's marketing team

Rowan Tonkin, CMO of Planful, shares how HockeyStack enhances visibility and empowers marketing teams to efficiently analyze performance and gain comprehensive insights.

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35%

Increase in opportunities

17%

Increase in ROAS

41%

increase in pipeline

"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."

Rowan Tonkin

Chief Marketing Officer

Case Studies

How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact.

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increase in content-influenced opportunities

15%

increase in opportunities

32%

increase in won deals

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”

Levi Olmstead

Associate Director, Content Marketing

Trusted by B2B leaders around the world

Their words, not ours.

“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”

Elsa Giraudineau, Director of Demand Generation

"Every once in a while you come across a startup that you know will be the next big thing. That's HockeyStack for me."

Peep Laja, Founder/CEO

"HockeyStack is helping us track what was previously considered the dark funnel. We have insights into activities I previously thought were immeasurable and unable to be tracked. With this information we narrow in on what initiatives are working or not working. We have also been able to consolidate all digital spend into a single platform and view associated metrics for all ad types and platforms, which our previous BI tool wasn’t fully able to do."

Rachel Wallace, Performance Marketing Manager

“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”

Casey Hill, Sr. Growth Manager

“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”

Levi Olmstead, Director of Content Marketing

“Our executives got more value from HockeyStack in one session than he got from Looker all year.”

Chris Wood, Director of Demand Generation

“It's the best analytical tool I have ever used, bringing our analytic game to another level.”

Gabriel Barboza, Marketing Director

“Would you lose any sales if you paused branded search campaigns?If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”

Jason Widup, Founder

“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."

Cameron DeJong, Director of Marketing

“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”

Tim Davidson, Director of Marketing

“Thanks to HockeyStack, we can now see all marketing-influenced closed deals. It gives us better visibility into pipeline source and ROI.”

Anand Nambiar, Head of Demand Generation

"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”

Chris Spellman, Sr. Demand Generation Manager

“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”

Gaetano DiNardi, Growth Advisor, Gong & Nextiva

Justin Brock, VP of Demand Generation

"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo. Thanks to HockeyStack's powerful analytics, we can now make informed, data-driven decisions that positively impact our bottom line."

Brittany Hilgers, Senior Marketing Operations Manager

“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts. There’s no silver bullet to solving attribution, but for B2B, HockeyStack comes close.”

Sacha-Leo Shenkier, Senior Manager of Demand Generation

Ready to see HockeyStack in action?

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