HockeyStack - Customers

“Finally a tool that gives a full POV of marketing performance.”

Rich E, VP of Demand Generation

Mid-Market (51-1000 emp.)

Software

“Would you lose any sales if you paused branded search campaigns? If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack”

Jason Widup, Founder of Peak B2B

Mid-Market (51-1000 emp.)

Marketing

“Tying pipeline and revenue to your marketing efforts has never been easier than with Hockeystack.”

Elsa Giraudineau, Director of Demand Generation at Telnyx

Mid-Market (51-1000 emp.)

Software

“HockeyStack is now the most important part of my repeatable playbook to scale GTM at enterprise B2B organizations.”

Peter H, VP of Commercial

Small Business (<50 emp.)

Commercial

“Single source of truth for all attribution and my most used tool as a B2B marketer.”

Tyla D, Digital Marketing Specialist

Mid-Market (51-1000 emp.)

“Game-changing analytics.”

Kris W, Digital Marketing Executive

Mid-Market (51-1000 emp.)

“B2B Marketing measurement done right.”

Adam N

Mid-Market (51-1000 emp.)

“Before HockeyStack, I had huge blind spots in my funnel. Now it's all there in HockeyStack for me to review. And if I have a question, I can usually build a report to answer it.”

Jason Brock, VP of Demand Generation at Coro Cybersecurity

Mid-Market (51-1000 emp.)

Cybersecurity

How Shifting from Bizible to HockeyStack changed Planful's marketing team

Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.

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How ActiveCampaign Saved Millions and Hit All Revenue Targets with Half the Spend

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How HockeyStack Transformed Anvilogic's Sales and Marketing

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How HockeyStack helped Zenhub double their pipeline and marketing-influenced MQLs

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How Raintree Increased Their MQLs by 34% and decreased CAC by 15%

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Coro Uses HockeyStack to Optimize Demand Generation Programs For Qualified Pipeline- The Easy Way

Read Case Study

Why Incognia Chose HockeyStack

Learn how HockeyStack helped Incognia with their challenges

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How Shifting from Bizible to HockeyStack changed Planful's marketing team

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How ActiveCampaign Saved Millions and Hit All Revenue Targets with Half the Spend

Read Now

How HockeyStack Transformed Anvilogic's Sales and Marketing

Read Now

How HockeyStack helped Zenhub double their pipeline and marketing-influenced MQLs

Read Now

How Raintree Increased Their MQLs by 34% and decreased CAC by 15%

Read Now

Coro Uses HockeyStack to Optimize Demand Generation Programs For Qualified Pipeline- The Easy Way

Read Now

Why Incognia Chose HockeyStack

Learn how HockeyStack helped Incognia with their challenges

Read Now

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How shifting from Bizible to HockeyStack changed Planful's marketing team

Go to case study

35%

increase in opportunities

17%

increase in ROAS

‍

41%

increase in pipeline

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"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."

Rowan Tonkin

Chief Marketing Officer

How HockeyStack helped ActiveCampaign save millions and hit all revenue targets

Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, optimize LinkedIn performance, and make strategic business decisions that fueled measurable growth.

Go to case study

2x

efficiency, cutting budget 50% and hitting 100% of revenue target

‍

900%

increase in target market coverage

‍

250x

touchpoints recorded and understood in prospect journey

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“HockeyStack is allowing us to understand trends over time and also predict where to go next.”

Chris Wood

Director of Demand Generation

How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

Go to case study

2x

increase in content-influenced opportunities

15%

increase in opportunities

32%

increase in won deals

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”

Levi Olmstead

Associate Director, Content Marketing

Oneflow doubles visitor to MQL rate using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

Go to case study

6.5x

Paid ROI in the pipeline

2x

form submission in a quarter

2x

visitor to MQL increase with LinkedIn ads

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”

Anand Nambiar

Head of Demand Gen, Marketing & MarkOps

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Trusted by B2B leaders around the world

Their words, not ours.

“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts. There’s no silver bullet to solving attribution, but for B2B, HockeyStack comes close.”

Sacha-Leo Shenkier, Senior Manager of Demand Generation

"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo. Thanks to HockeyStack's powerful analytics, we can now make informed, data-driven decisions that positively impact our bottom line."

Brittany Hilgers, Senior Marketing Operations Manager

“Our executives got more value from HockeyStack in one session than they got from Looker all year.”

Chris Wood, Director of Demand Generation

“We evaluated several vendors but chose HockeyStack for its reporting flexibility and customization and because we could get value out of it immediately. We were right. If I have a question, HockeyStack has the answer.”

Justin Brock, VP of Demand Generation

“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”

Elsa Giraudineau, Director of Demand Generation

“HockeyStack has put together a killer tool that pushes the limits of attribution for LInkedin ads better than any tool I’ve tried.”

Justin Rowe, Founder

“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”

Levi Olmstead, Director of Content Marketing

“Incredible tool on my radar in this new role: HockeyStack and team have built an incredible analytics platform!”

Talar Malakian, VP of Marketing

"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”

Chris Spellman, Sr. Demand Generation Manager

“It's the best analytical tool I have ever used, bringing our analytic game to another level.”

Gabriel Barboza, Marketing Director

“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”

Casey Hill, Sr. Growth Manager

"Would you lose any sales if you paused branded search campaigns?If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack."

Jason Widup, Founder

“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."

Cameron DeJong, Director of Marketing

“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”

Tim Davidson, Director of Marketing

“Before HockeyStack, we didn’t have visibility into what was driving revenue. We now know which campaigns are actually working, how our blog or content is influencing and all that.”

Anand Nambiar, Head of Demand Generation

“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”

Gaetano DiNardi, Growth Advisor, Gong & Nextiva

Efficient growth= HockeyStack

How Shifting from Bizible to HockeyStack changed Planful's marketing team

How ActiveCampaign Saved Millions and Hit All Revenue Targets with Half the Spend

How HockeyStack Transformed Anvilogic's Sales and Marketing

How HockeyStack helped Zenhub double their pipeline and marketing-influenced MQLs

How Raintree Increased Their MQLs by 34% and decreased CAC by 15%

Coro Uses HockeyStack to Optimize Demand Generation Programs For Qualified Pipeline- The Easy Way

Why Incognia Chose HockeyStack

How Shifting from Bizible to HockeyStack changed Planful's marketing team

How ActiveCampaign Saved Millions and Hit All Revenue Targets with Half the Spend

How HockeyStack Transformed Anvilogic's Sales and Marketing

How HockeyStack helped Zenhub double their pipeline and marketing-influenced MQLs

How Raintree Increased Their MQLs by 34% and decreased CAC by 15%

Coro Uses HockeyStack to Optimize Demand Generation Programs For Qualified Pipeline- The Easy Way

Why Incognia Chose HockeyStack

35%

17%

41%

2x

900%

250x

2x

15%

32%

6.5x

2x

2x

Efficient growth
= HockeyStack