Customers

Efficient growth = HockeyStack

Hundreds of B2B revenue teams use HockeyStack to drive efficient growth.

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Trusted by hundreds of revenue teams

“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”

Justin Brock, VP of Demand Generation

“Would you lose any sales if you paused branded search campaigns? If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”

Jason Widup, Founder

“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”

Elsa Giraudineau, Director of Demand Generation

HockeyStack customers win

Identify where to increase your investments and which accounts to prioritize, with a trusted partner to help guide your GTM strategy.

13%

Decrease in CAC

22%

Qualified pipeline

20%

Increase in conversion rate

Why HockeyStack?

DHI Group (NYSE: DHX) Success Story

“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.” Na'im McKee, Director of Marketing Analytics, Technology, and Operations

Marty from Anvilogic

Raintree success story

Cameron DeJong, Director of Digital Marketing at Raintree, highlights how HockeyStack's analytics tools have been a game-changer, allowing his team to dive deep into user data, refine their marketing strategies, and achieve more effective results.

Cameron from Raintree

Coro success story

Justin Brock, VP of Demand Generation, explains how HockeyStack provides a unified platform for tracking marketing performance, enabling the team to make data-driven decisions and optimize their strategies effectively.

Justin from Coro

Planful success story

Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.

Rowan from Planful

Scythe success story

Chris Spellman, Former Sr. Demand Generation Manager at Scythe, shares how HockeyStack's data-driven insights enabled their team to fine-tune marketing efforts, improve lead generation, and achieve measurable growth in demand generation.

Chis from Scythe

World-class product experience, combined with excellent support.

How we helped B2B leaders around the world

See all case studies

How 8x8’s Marketing Team Drives Business Growth with HockeyStack

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How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

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“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”

Elsa Giraudineau, Director of Demand Generation at Telnyx

"Every once in a while you come across a startup that you know will be the next big thing. That's HockeyStack for me."

Peep Laja, Founder/CEO at Wynter

"HockeyStack is helping us track what was previously considered the dark funnel. We have insights into activities I previously thought were immeasurable and unable to be tracked. With this information we narrow in on what initiatives are working or not working."

Rachel Wallace, Performance Marketing Manager at Outreach

“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”

Casey Hill, Sr. Growth Manager at ActiveCampaign

“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”

Levi Olmstead, Director of Content Marketing at WhatFix

“Our executives got more value from HockeyStack in one session than he got from Looker all year.”

Chris Wood, Director of Demand Generation at ActiveCampaign

“It's the best analytical tool I have ever used, bringing our analytic game to another level.”

Gabriel Barboza, Marketing Director at Incognia

“Would you lose any sales if you paused branded search campaigns? If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”

Jason Widup, Founder at Peak B2B

“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."

Cameron DeJong, Director of Marketing at Raintree

“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”

Tim Davidson, Director of Marketing at B2B Rizz

“Thanks to HockeyStack, we can now see all marketing-influenced closed deals. It gives us better visibility into pipeline source and ROI.”

Anand Nambiar, Head of Demand Generation at Oneflow

"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”

Chris Spellman, Sr. Demand Generation Manager at Scythe

“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”

Gaetano DiNardi, Growth Advisor, Gong & Nextiva at Gong & Nextiva

Justin Brock, VP of Demand Generation at Coro

"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo."

Brittany Hilgers, Senior Marketing Operations Manager at Litify

“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts.”

Sacha-Leo Shenkier, Senior Manager of Demand Generation at Broadsign

Ready to see HockeyStack in action?

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