HOCKEYSTACK RESOURCES
Template library
Cheat sheets for measuring and reporting on marketing and sales.
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Celebrity
Dave Gerhardt's CMO Dashboard
How does former CMO and current Exit Five founder, Dave Gerhardt, report on marketing's performance to the exec team?
Sales
ABM
Demand Gen
Celebrity
Celebrity
Gaetano DiNardi's Blog Vitals Dashboard
How does Gaetano DiNardi, B2B growth advisor, give content a seat at the revenue table?
KPIs
Sales
Reports
Celebrity
Sales
Sales Activity Board
Which activity from sales reps, and how much of it, leads to higher win rates and more pipeline generation?
Cohorts
Sales
Reports
Latest from hockeystack
Planful success story
Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.
Resources
HockeyStack Academy
Learn core marketing concepts, HockeyStack fundamentals, and steal our best-performing frameworks.
LABS
Bi-weekly and monthly research reports in the world of GTM. Compare your metrics against benchmarks, and learn what’s driving pipeline for others.
The Flow
The Netflix for B2B Revenue teams. Shows created by HockeyStack and celebrities.