HOCKEYSTACK RESOURCES

Dashboard Manuals

Manage and measure channels and campaigns like a pro

Coming soon

PLG (Product Led Growth)

Understand the impact of Product Led Growth initiatives and campaigns on pipeline and revenue

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Manual

PLG (Product Led Growth)

Coming soon

Customer Marketing

Understand how marketing campaigns are influencing expansion and upsell revenue

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Manual

Customer Marketing

Coming soon

Product Marketing

Understand the customer journey and how product-focused content is influencing pipeline

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Manual

Product Marketing

Coming soon

Brand

Monitor prospect mindshare and what is working to increase it, as well as the impact of brand on leading and lagging indicators.

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Manual

Brand

Coming soon

Growth

Measure the health of revenue and costs and look for positive trends to exploit.

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Manual

Growth

Coming soon

Virtual Events

Understand how virtual events are creating new or expansion pipeline and which have resonant messaging you can double down on.

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Manual

Virtual Events

Coming soon

Web

Monitor the daily, weekly and quarterly performance of your website to spot peaks and valleys in visits and conversions and identify which pages and content types are contributing to goal outcomes.

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Manual

Web

Coming soon

SDR Manager

Monitor team and individual BDR progress to goal and understand why reps are overachieving or falling behind.

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Manual

SDR Manager

Coming soon

Live Events

Understand how events are creating new or expansion pipeline and which events to double down on and which to take off your list.

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Manual

Live Events

Coming soon

CMO / VP / Head of Marketing

This dashboard provides a high-level, actionable view of marketing performance, helping leaders answer critical questions to drive strategy and assess positive or negative anomalies.

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Manual

CMO / VP / Head of Marketing

Coming soon

ABM Manager

Monitor the performance of ABM and ABX campaigns to understand whether they are pacing to forecast, accounts need to be added or removed and discover which accounts are moving down funnel.

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Manual

ABM Manager

Coming soon

Content Manager

Track content performance with dashboards, optimize funnel impact, and identify trends. Learn what to promote, retire, or create next for better pipeline results.

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Manual

Content Manager

Coming soon

Paid Search Manager

Optimize paid search campaigns by tracking key metrics, identifying anomalies, and adjusting spend for better ROI. Ideal for B2B revenue teams focused on pipeline and performance.

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Manual

Paid Search Manager

Coming soon

Paid Social Manager

Streamline paid social campaigns with HockeyStack. Track TOFU, MOFU, and BOFU metrics, analyze leading and lagging indicators, and optimize campaign performance and spend.

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Manual

Paid Social Manager

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Resources

HockeyStack Academy

Learn core marketing concepts, HockeyStack fundamentals, and steal our best-performing frameworks.

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LABS

Bi-weekly and monthly research reports in the world of GTM. Compare your metrics against benchmarks, and learn what’s driving pipeline for others.

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The Flow

The Netflix for B2B Revenue teams. Shows created by HockeyStack and celebrities.