HOCKEYSTACK FOR MARKETING LEADERS

Eliminate silos and track goals across different teams at a high level.

Complete visibility into the progress of all teams' goals and key metrics to easily identify problems, uncover opportunities, and forecast with confidence.

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Trusted by hundreds of revenue teams

Data and insights that entire team can leverage.

What if you knew exactly what to scale next quarter? Or how to cut costs and still hit your goals?

Your source to answer critical questions

Tell a better story by understanding not only what activities are working and what aren't, but also how well these activities are working and what are the areas to improve for efficient growth.

Set better targets, forecast with confidence

Use the machine learning model to understand how much you need to spend to hit your goals, where to allocate this budget, and where to reduce spending.

Understand how each team contributes to revenue

Tie each department's spend and activity directly to revenue. Identify which programs drive pipeline and which do not so you can hold your team accountable for revenue, build radical alignment within your GTM team, and fund programs that drive pipeline.

Board and C-suite overview

Use high-level overview dashboards to monitor key metrics company-wide and within teams, pinpoint issues, uncover opportunities, and forecast easily.

Template Libary

Dave Gerhardt's CMO Dashboard

How does former CMO and current Exit Five founder, Dave Gerhardt's, report on marketing's performance to the exec team?

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Trusted by B2B leaders around the world

Their words, not ours.

“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”

Elsa Giraudineau, Director of Demand Generation

"Every once in a while you come across a startup that you know will be the next big thing. That's HockeyStack for me."

Peep Laja, Founder/CEO

"HockeyStack is helping us track what was previously considered the dark funnel. We have insights into activities I previously thought were immeasurable and unable to be tracked. With this information we narrow in on what initiatives are working or not working. We have also been able to consolidate all digital spend into a single platform and view associated metrics for all ad types and platforms, which our previous BI tool wasn’t fully able to do."

Rachel Wallace, Performance Marketing Manager

“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”

Casey Hill, Sr. Growth Manager

“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”

Levi Olmstead, Director of Content Marketing

“Our executives got more value from HockeyStack in one session than he got from Looker all year.”

Chris Wood, Director of Demand Generation

“It's the best analytical tool I have ever used, bringing our analytic game to another level.”

Gabriel Barboza, Marketing Director

“Would you lose any sales if you paused branded search campaigns?If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”

Jason Widup, Founder

“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."

Cameron DeJong, Director of Marketing

“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”

Tim Davidson, Director of Marketing

“Thanks to HockeyStack, we can now see all marketing-influenced closed deals. It gives us better visibility into pipeline source and ROI.”

Anand Nambiar, Head of Demand Generation

"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”

Chris Spellman, Sr. Demand Generation Manager

“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”

Gaetano DiNardi, Growth Advisor, Gong & Nextiva

“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”

Justin Brock, VP of Demand Generation

"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo. Thanks to HockeyStack's powerful analytics, we can now make informed, data-driven decisions that positively impact our bottom line."

Brittany Hilgers, Senior Marketing Operations Manager

“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts. There’s no silver bullet to solving attribution, but for B2B, HockeyStack comes close.”

Sacha-Leo Shenkier, Senior Manager of Demand Generation