Alex Schaefer
Marketing Operations
at Honeycomb
at Honeycomb
GTM Intelligence
for Marketing and Sales Teams
HockeyStack’s AI for GTM unifies marketing, sales, and revenue insights—so your team can move faster, sell smarter, and scale efficiently.
Trusted by leading GTM teams of all sizes
Case Study
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.
“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”
Case Study
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8
Case Study
How Kantox Centralized Marketing Insights & Empowered Demand Gen with HockeyStack
“With HockeyStack, we finally have the flexibility and visibility we lacked for years. Each marketer can create the views they need—without depending on BI or waiting weeks for answers.” — Lucía Delpozo, Head of Market Intelligence @ Kantox
Case Study
How Coro Uses HockeyStack to Drive Qualified Pipeline
"I didn’t want leads—I wanted pipeline. With HockeyStack, I can finally see which programs are actually driving revenue, not just form fills. What used to take hours in Excel now takes five minutes—and the insights are 10x better." Justin Brock, VP of Demand Generation
Case Study
How DataRobot Built Data-Driven Enterprise Marketing Strategy with HockeyStack
“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.” - Doug Cone, Director, Growth Marketing and Operations
Case Study
How shifting from Bizible to HockeyStack changed Planful's marketing team
Rowan Tonkin, CMO of Planful, shares how HockeyStack enhances visibility and empowers marketing teams to efficiently analyze performance and gain comprehensive insights.
"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."
Case Study
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
Case Study
How N8N Scaled A Lean GTM Motion with HockeyStack Account Intelligence
“HockeyStack Account Intelligence, combined with n8n’s workflows, brings together structured and unstructured data to surface user journey insights—all in one place. This makes it simple to integrate these insights into our processes and recommend the best next steps for our sales team.” — Anne-Charlotte Chauvet, Head of Revenue Operations @ n8n
Case Study
How Airbyte Rebuilt GTM with HockeyStack AI Analytics
“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.” — Mario Moscatiello, Head of Growth @ Airbyte
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Marketing Intelligence
Unify Your Marketing Data. Amplify Your Revenue Impact.
HockeyStack Marketing Intelligence connects every data source across your GTM motion—turning insights into clear actions that accelerate growth.
Odin: AI Analyst
Odin gives instant insight into marketing performance and the “why” behind the numbers. Ask in plain English, see visuals, and get next-step recommendations
Ask Odin anything
Custom Reports
Get insights that match real business questions in minutes. Easily measure incremental impact and performance by campaign, channel, or timeframe.
See Them In Action“We evaluated several vendors but chose HockeyStack for its reporting flexibility and customization and because we could get value out of it immediately.”
Justin Brock
VP of Demand Gen
@ Coro
@ Coro
Out-of-the-Box Dashboards
Kick off with live dashboards from day one. Explore campaigns, channels, and funnels with flexible templates that adapt to your questions.
Explore our most popular template“From a product perspective, it enables my team to be self-served. We don’t have to rely on anybody to build dashboards.”
Mario Moscatiello
Head of Growth @Airbyte
Buyer Journeys
See every interaction in one view, from first touch to close. Understand how buyers actually move through stages, with full context and time-stamped detail.
Take a tour“Before, compiling a customer journey for a board meeting or QBR took hours… now we can click on a single account and see everything.”
Chas Larios
VP Marketing @ Anvilogic
Account Intelligence
Stop Managing Signals.
Start Converting Accounts, Faster.
HockeyStack Account Intelligence gives GTM teams a competitive edge by transforming data overload into focused action.
Learn more
Nova: AI Sales Rep Assistant
Nova connects your CRM data, calls, emails, and web signals to answer questions, draft outreach, and prep reps for every meeting.
“HockeyStack Account Intelligence makes it simple to recommend the best next steps for our sales team.”
Anne-Charlotte Chauvet
Head of Revenue Operations
Custom Intent Scoring
Combine first- and third-party data with customizable, explainable scoring models built for your GTM strategy. See who’s high intent — and why.
“HockeyStack gave us scoring we trust. Sales and marketing are finally aligned, and we can make faster, more confident decisions.”
Hollie Lemos
VP Revenue Marketing
Account Plans
Clear next steps on every account for every rep, automatically surfaced based on prior closed won data.
HockeyStack allows us to surface user journey insights that help recommend the best next steps to our sales team. I’m very excited about the future of our partnership with HockeyStack.
Anne-Charlotte Chauvet
Head of Revenue Operations
Stakeholder Maps
Identify every buyer, influencer, and approver in one place. AI builds stakeholder maps from your data and online signals, giving reps the context they need to act fast.
“It started with attribution but quickly evolved. It even reveals in-market buyers we didn’t previously know about.”
Chas Larios
VP Marketing
GTM WORKFLOWS
Build Pipeline on Autopilot and Automate Manual Processes
Automate workflows to find and research the right accounts and leads, do research with AI, and sync them with 3rd party tools or your CRM.
How We Helped B2B Leaders Around the World
See all case studies
The Fastest Growing Businesses Use HockeyStack.
Mario MoscatielloHead of Growth“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.”
Anne-Charlotte ChauvetHead of Revenue Operations“HockeyStack Account Intelligence, combined with n8n’s workflows, brings together structured and unstructured data to surface user journey insights—all in one place. This makes it simple to integrate these insights into our processes and recommend the best next steps for our sales team.”
Hollie LemosVP Revenue Marketing“HockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows what’s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.”
Selin KocalarCo-Founder & COO“Now we can actually test ideas with HockeyStack: ‘If we spend this much here, what do we get back?’ It’s not just guessing anymore—it’s measurable. HockeyStack is our mission control for everything marketing."
Justin BrockVP of Demand Generation"I didn’t want leads—I wanted pipeline. With HockeyStack, I can finally see which programs are actually driving revenue, not just form fills. What used to take hours in Excel now takes five minutes—and the insights are 10x better."
How Coro Uses HockeyStack to Drive Qualified Pipeline
Read case sudy
Bruno BertiniCMO“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.”
Chas LariosVP Marketing“It started with attribution but quickly evolved. Our product marketing team uses it for launches, our demand gen team uses it heavily for paid media campaigns – it even reveals in-market buyers we didn’t previously know about.”
Forrest HerlickGrowth Marketing Manager“HockeyStack’s designed for a marketer, for marketing analytics on paid — so just customizing, being able to answer the questions that we have was a huge plus.”
Na’im McKeeDirector of Marketing Analytics, Technology, and Operations“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.
Alexander EhrensvardHead of Business Development“HockeyStack helped us direct our budget to campaigns that actually drive revenue—this was something we couldn’t optimize on before.”
Dave KatzVP Marketing“HockeyStack is our new single source of truth for attribution.”
Juan CastroPerfomance Manager"We took a leap of faith with HockeyStack, and so far it's working great. We’re excited — I’d say we’ve seen a 30% improvement in ad spend efficiency thanks to the insights.”
How Amenitiz Boosted Ad Spend Efficiency by 30% in their First 30 Days with HockeyStack
Read case sudy
Rowan TonkinCMO“I use HockeyStack at executive level meetings. We'll likely get into HockeyStack at our upcoming board meeting as well, because I want to show off what we've released and how well it's working!”
Doug ConeGrowth Operations Director“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.”
Rich ElliotDemand Generation“Odin, HockeyStack's AI analyst, has massively helped our go-to-market reporting. What used to take hours now takes minutes, giving us fast clarity on attribution, channel performance, and what’s actually driving revenue.”
Jason WidupSVP of Marketing“Any platform that doesn’t pair attribution with incremental lift testing is missing a big piece of the measurement pie. And I haven’t seen this capability in the wild until recently with HockeyStack.”
Ready to See HockeyStack in Action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.
“Odin is like having a teammate who can instantly analyze performance and recommend what to do next. I’ve used it to refine our media mix and forecast exactly what we need to hit our goals.”