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Case Studies

Find out how HockeyStack enables insight-driven actions for customers like 8x8, Active Campaign, and Dice

How 8x8’s Marketing Team Drives Business Growth with HockeyStack

“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8

How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.

How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

The team at Dice was looking for more than last-touch attribution to understand the customer journey. But the data was sprawling and hosted in several tools, and even then, the picture just wasn't complete. That's when they brought in HockeyStack to enrich and enhance their understanding.

How Bitmovin Uses HockeyStack to Answer “What’s Working?” for the CEO

The team at Bitmovin knew their channels were working well together, but manual stitching across platforms and spreadsheets was consuming time that should have been spent on improving performance. That's when they decided to bring in HockeyStack to help clarify what was working for the boss.

Oneflow Doubles Visitor to MQL Rate Using HockeyStack’s Revenue Attribution & Account-Level Journeys

How OneFlow used cohort reports and multi-touch attribution to gain visibility on their audience, and optimize ad campaigns for pipeline and revenue.

How shifting from Bizible to HockeyStack changed Planful's marketing team

Rowan Tonkin, CMO of Planful, shares how HockeyStack enhances visibility and empowers marketing teams to efficiently analyze performance and gain comprehensive insights.

How Bloomreach Proves Marketing’s Impact with HockeyStack

The team at Bloomreach needed to paint a clearer picture of marketing’s value and use data to validate spend. And they could do this more effectively at Bloomreach if they knew exactly how their experiences led to sales.‍ That's when they decided to bring on HockeyStack.

How Paragon Unlocked New Insights from Their Data with HockeyStack

“HockeyStack’s designed for a marketer, for marketing analytics on paid — so just customizing, being able to answer the questions that we have was a huge plus.” — Forrest Herlick, Growth Marketing Manager @ Paragon

How RudderStack Makes Decisions with Multiple Attribution Models

“HockeyStack is our new single source of truth for attribution.” Dave Katz, VP Marketing @ RudderStack

How Planhat Aligned Marketing Strategy with Revenue Growth Using HockeyStack

“HockeyStack helped us direct our budget to campaigns that actually drive revenue—this was something we couldn’t optimize on before.” Alexander Ehrensvard, Head of Business Development @ Planhat

How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact.

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Resources

HockeyStack Academy

Learn core marketing concepts, HockeyStack fundamentals, and steal our best-performing frameworks.

LABS

Bi-weekly and monthly research reports in the world of GTM. Compare your metrics against benchmarks, and learn what’s driving pipeline for others.

The Flow

The Netflix for B2B Revenue teams. Shows created by HockeyStack and celebrities.