What’s the highest-ROI way to deploy $50K in marketing spend?
GTM Intelligence was built to uncover what works, why, and how to double down on it.



Marketing Blueprints reveal the ideal actions and touchpoint mix to drive conversions for every segment based on how your GTM motion actually works.
Identify Ideal Engagement Patterns
Capitalizes On Marketing Actions
Clear Next Steps
“The big question everyone asks is how you make all this data actionable — and this actually does that. It’s not just insight anymore; it shows what to do next.”

Odin provides marketing insights and reasons. Ask, view visuals, and get recommendations.
Get Real-Time Insights
Automate Your Analysis
Act With Confidence
“Odin is like having a teammate who can instantly analyze performance and recommend what to do next. I’ve used it to refine our media mix and forecast exactly what we need to hit our goals.”

Kick off with live, out-of-the-box dashboard templates from day one, then dive deeper with custom reporting that adapts to your campaigns, channels, and funnels. Get insights that match real business questions in minutes.
Custom Attribution
Immediate Time to Value
Odin Analysis
"HockeyStack is our new single source of truth for attribution."

See every interaction in one view, from first touch to close. Understand how buyers actually move through stages, with full context and time-stamped detail.
Flexible Attribution Modeling
One Unified View
Cookieless Tracking
“Before, compiling a customer journey for a board meeting or QBR took hours… now we can click on a single account and see everything.”

Combine first- and third-party data with customizable, explainable scoring models built for your GTM strategy. See who’s high intent — and why.
Customizable
Explainable
See Scoring Trends
“HockeyStack gave us scoring we trust. Sales and marketing are finally aligned, and we can make faster, more confident decisions.”
Features
Before HockeyStack.


After HockeyStack.
New Business. Expansion. Retention.
One data foundation. One blueprint. Every revenue team.




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