HockeyStack Raises $50M to Build Revenue Agents for the Enterprise
What’s the highest-ROI way to deploy $50K in marketing spend?
GTM Intelligence was built to uncover what works, why, and how to double down on it.
Trusted By Leading B2B Revenue Teams
Firstup
How Firstup Scaled ABM and Aligned Sales and Marketing with HockeyStack Account Intelligence

“HockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows what’s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.” — Hollie Lemos, VP Revenue Marketing @ Firstup

Hollie Lemos
VP Revenue Marketing
DataRobot
How DataRobot Built Data-Driven Enterprise Marketing Strategy with HockeyStack

“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.” - Doug Cone, Director, Growth Marketing and Operations

Doug Cone
GTM Strategy / Analytics / Operations
Airbyte
How Airbyte Rebuilt GTM with HockeyStack AI Analytics

“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.” — Mario Moscatiello, Head of Growth @ Airbyte

Mario Moscatiello
Head of Growth
Dice
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.

Na'im McKee
Director of Marketing Analytics, Marketing Technology & Operations
yext
How Yext Modernized Enterprise GTM Intelligence With HockeyStack

“Before HockeyStack, we were optimizing around the wrong goals. HockeyStack helped us align our goals to the outcomes we actually wanted to achieve, and made the impact believable by letting us drill into the exact deals behind the numbers.” — Jonathan Cherry, Senior Manager, Marketing Operations & Insights, Yext

Jonathan Cherry
Senior Manager, Marketing Operations & Insights, Yext
ActiveCampaign
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.

Chris Wood
Director of Demand Generation
8x8
How 8x8’s Marketing Team Drives Business Growth with HockeyStack

“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8

Bruno Bertini
CMO
gtm Intelligence

Unify your GTM data.  Amplify your revenue impact.

Marketing Blueprints reveal the ideal actions and touchpoint mix to drive conversions for every segment based on how your GTM motion actually works.
Identify Ideal Engagement Patterns
Capitalizes On Marketing Actions
Clear Next Steps
“The big question everyone asks is how you make all this data actionable — and this actually does that. It’s not just insight anymore; it shows what to do next.
Zena Fritze
SVP Growth Marketing, Cribl
Odin provides marketing insights and reasons. Ask, view visuals, and get recommendations.
Get Real-Time Insights
Automate Your Analysis
Act With Confidence
“Odin is like having a teammate who can instantly analyze performance and recommend what to do next. I’ve used it to refine our media mix and forecast exactly what we need to hit our goals.”
Alex Schaefer
Marketing Operations at Honeycomb
Kick off with live, out-of-the-box dashboard templates from day one, then dive deeper with custom reporting that adapts to your campaigns, channels, and funnels. Get insights that match real business questions in minutes.
Custom Attribution
Immediate Time to Value
Odin Analysis
"HockeyStack is our new single source of truth for attribution."
Dave Katz,
VP Marketing @ RudderStack
See every interaction in one view, from first touch to close. Understand how buyers actually move through stages, with full context and time-stamped detail.
Flexible Attribution Modeling
One Unified View
Cookieless Tracking
“Before, compiling a customer journey for a board meeting or QBR took hours… now we can click on a single account and see everything.”
Chas Larios
VP Marketing @ Anvilogic
Combine first- and third-party data with customizable, explainable scoring models built for your GTM strategy. See who’s high intent — and why.
Customizable
Explainable
See Scoring Trends
“HockeyStack gave us scoring we trust. Sales and marketing are finally aligned, and we can make faster, more confident decisions.”
Hollie Lemos
VP Revenue Marketing
Features

Before HockeyStack.

After HockeyStack.

numbers

Helping teams stay focused and see measurable results

Over 500,000 companies use HockeyStack to stay ahead of the competition.

28.5%
Increase in Qualified Pipeline per Customer
Average clarity score boost across internal decks, websites and service documentation.
49%
Increase in Qualified Pipeline per Customer
Average clarity score boost across internal decks, websites and service documentation.
139%
Increase in Return on Ad Spend
Average clarity score boost across internal decks, websites and service documentation.
customer stories

The fastest growing businesses use HockeyStack

Jon-Sun Lu
Senior Director, Marketing Operations

“With HockeyStack, I'm creating a CDP that is centralizing all of our data in one place which unlocks actionable insights and telemetry that many teams across GitHub struggle with. Using HockeyStack Agents, my goal is to help make it easier for reps to see and action on the intelligence instead of just 'viewing yet another dashboard.”

Drew van Vliet
Head of Sales

"Intent is dead, long live intent! Intent tools promised relevancy and timing but rarely delivered. HockeyStack actually does. Customized signals, compelling event research, and sourced prospects across our ICP, all surfaced as a simple set of daily tasks reps can act on immediately. 90% of the redundant prospecting labor is gone. Our reps aren't working harder, they're working on the right things."

Conor Headon
VP Sales, EMEA

"A lot of AI Sales Tools give you generic recommendations. HockeyStack Revenue Agents can tell one of my AEs to re-engage a specific stakeholder who's gone dark, with a specific reason why, at a specific moment in the deal cycle. It's not AI busywork. Our task acceptance rate hit 90%, and our AEs love the tool. The web research + additional business content that the revenue agent provides is a truly incredible experience."

Erik Bortzfield
VP Sales, NA

"I've rolled out a lot of sales tools. Most of them, you have to push reps to use. HockeyStack Revenue Agents is the first tool my team pulled into their workflow on their own. We've hit 95% daily usage without a formal mandate. It's become the first thing they open in the morning."

Madison Stamen
BDR Manager, Guidewheel

"My team has been using HockeyStack for two weeks and we're already seeing why it sticks. My BDRs are surfacing touchpoints they would have otherwise missed entirely, and the AI-drafted emails and LinkedIn messages take the strategizing off their plate. For a team that's always managing a full task load, anything that removes friction and keeps prospects from slipping through the cracks is a win."

Kyle Anthony
Sr. Director of Growth, MCIM.io

"Like any growth team, we've been trying to serve our Sales teams with a number of different tools. Before HockeyStack we were aggregating intent data and sending this data into CRM. We would then push all of this into Clay for enrichment. Finally we could build our outbound strategy and push it into our sequencing tools. Now we handle all of that directly in HockeyStack at the push of a button: which account to target and why, which contact to reach out to and what to say. It's truly been a game changer."

Salma Jalal
Demand Generation Lead, Munvo

"Most AI sales tools surface a lot of intent signals, but we still end up digging through the CRM to figure out what to do next. HockeyStack’s Revenue Agent takes that extra work off our plate by connecting the dots instead of just flagging activity. It pulls in past interactions, highlights what actually matters and points us to the right person to reach out to, which saves a lot of time on figuring out who’s actually worth engaging. It even drafts ready-to-send emails or linkedIn messages, so there’s no guesswork or extra prep. Just less time researching, more time actually selling."

case studies

How we helped B2B leaders around the world

Jonathan Cherry
Senior Manager, Marketing Operations & Insights, Yext
Yext
How Yext Modernized Enterprise GTM Intelligence With HockeyStack
“Before HockeyStack, we were optimizing around the wrong goals. HockeyStack helped us align our goals to the outcomes we actually wanted to achieve, and made the impact believable by letting us drill into the exact deals behind the numbers.”
Anne-Charlotte Chauvet
Head of Revenue Operations
n8n
How N8N Scaled A Lean GTM Motion with HockeyStack Account Intelligence
“HockeyStack Account Intelligence, combined with n8n’s workflows, brings together structured and unstructured data to surface user journey insights—all in one place. This makes it simple to integrate these insights into our processes and recommend the best next steps for our sales team.”
Bruno Bertini
CMO
8x8
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.”
Chris Wood
Director of Demand Generation
ActiveCampaign
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
“Now we’re able to be really intentional about building those customer journeys.”
New Business. Expansion. Retention.
One data foundation. One blueprint. Every revenue team.