Understand the prospect journey from first brand impression to closed won.
BI and CRM tools miss first impressions because they weren’t designed to capture them. HockeyStack is purpose-built to understand the complete prospect journey.
Trusted by the best in enterprise
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Odin
Let our AI marketing assistant support your team by analyzing selected data, instantly summarizing dashboards, and creating reports on demand.
Never submit a ticket for a report again, Odin can create it for you in seconds.
Cookieless tracking
We use a fingerprint generated at the server and hashed (sha256) with a unique salt. This data is gathered through the browser, and lets you associate anonymous users with their accounts to understand brand awareness. HockeyStack does not store IP addresses or other PII (personally identifiable information) to create it.
Custom workflows
We will integrate with the tooling you already have and work with your team to automate processes that are time and resource intensive. Streamline your stack and let your team members focus on what’s really important - generating pipeline and closing deals.
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
The team at Bitmovin knew their channels were working well together, but manual stitching across platforms and spreadsheets was consuming time that should have been spent on improving performance. That's when they decided to bring in HockeyStack to help clarify what was working for the boss.
"Just today, our CEO reviewed dashboards to evaluate the effectiveness of specific assets, and he found the Lift reports helpful in seeing positive or negative impacts"
The team at Bloomreach needed to paint a clearer picture of marketing’s value and use data to validate spend. And they could do this more effectively at Bloomreach if they knew exactly how their experiences led to sales. That's when they decided to bring on HockeyStack.
We’re able to do the tracking (not just on a converted contact) but to also see what happens before they actually convert. That has really opened up our teams to feel like what they’re doing is having an impact.
The team at Dice was looking for more than last-touch attribution to understand the customer journey. But the data was sprawling and hosted in several tools, and even then, the picture just wasn't complete. That's when they brought in HockeyStack to enrich and enhance their understanding.
“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”
How OneFlow used cohort reports and multi-touch attribution to gain visibility on their audience, and optimize ad campaigns for pipeline and revenue.
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“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
Rowan Tonkin, CMO of Planful, shares how HockeyStack enhances visibility and empowers marketing teams to efficiently analyze performance and gain comprehensive insights.
"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact.
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“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”
HockeyStack is better than your BI tool.
And it’s because we’re not a BI tool.
Tableau and Bizible rely on your Salesforce or CRM data.
So if your data is dirty, you won't get better insights from a prettier visualization. We will clean, dedupe and structure your data to become insight-ready.
Years of historical data at your fingertips
HockeyStack aggregates awareness data from all your favorite social and paid platforms with conversion data recorded in your CRM. Pull up to two years of retroactive patterns to get the most complete view of the prospect journey.
Insights for every member of your team from brand to demand generation
HockeyStack unifies your data into a clean foundation so you can stop manually stitching together disparate sources. Slice and dice as you please, every member of your team will be able to create and edit reports without the support of a BI or data warehouse team.
World-class product experience, combined with excellent support.
