HockeyStack - Buyer Journey

Meet Modern Attribution That Drives Revenue

Department-level attribution and analytics don’t tell the whole story. It’s not about who gets the credit; it’s about what drives the growth more efficiently. HockeyStack helps you focus on the things that matter the most - growth.

Unified Marketing & Sales Analytics

See the impact of online and offline marketing activities alongside sales and outbound touchpoints, and identify what drives revenue with modern attribution, machine learning & marketing mix models.

Sales Intelligence

Identify anonymous website visitors and accounts, build target account lists using signals, first- and third-party intent, track account activities with buyer journeys, and get real-time alerts.

Executive & Board Overview

High-level overview dashboards to monitor key metrics company-wide and within teams, pinpoint issues, uncover opportunities, and forecast easily.

Account Insights

See the timeline of your accounts, deals and prospects from the first impression to closed won with online/offline marketing touchpoints and sales engagement.

Forecasting & Budgeting

Simulate new scenarios, get budget recommendations, and forecast performance based on your own goals with machine learning and marketing mix modeling.

ABM / ABX

Build audience and account lists for ad platforms with first and third-party intent data, run ads on display networks, monitor engagement metrics, and directly sync this data with your CRM.

The entire buyer journey from the first impression to closed-won.