Attribution has let you down.

But now, there’s HockeyStack.

We asked 50 CMOs three simple questions about attribution.

and we didn't even get one positive response...

Attribution has an infamous reputation among marketers, for very valid reasons.

1.
What do you think when you hear the term attribution?
94%
“Understanding the impact of marketing”
4%
"Chaos”
2%
"Promised Land”
2.
Do you use attribution, and how?
56%
Single-touch attribution
28%
No attribution
16%
Multi-touch attribution
(but they had no idea why, or how it works)
3.
What is your main concern regarding attribution?
30%
"Complexity"
25%
“Accuracy and clarity”
25%
“Capturing the offline touchpoints
20%
“How to use insights”
The first question shows us that marketing leaders think attribution is all about marketing. The traditional attribution companies led us to believe that attribution is just a marketing game, a game to understand marketing efficiency and fight for credit.

Attribution should not only show you the impact of marketing, but attribution should also show the impact of sales. Attribution should give you insights, it should drive sales.

The second question shows us that marketing leaders still use ancient attribution models or not using anything at all because they don’t trust marketing attribution. And they are right.

For years, marketers had to rely on traditional models; they didn’t have any other choice. Attribution should not only show you the past but also attribution should show you the future. It shouldn’t just show you where your total pipeline comes from but also where your future pipeline will come from.

The third question shows that marketing leaders find attribution complex; they are concerned about the accuracy and clarity of the data. These CMOs have a point, they know that even if they decide to use multi-touch models, they will have no idea why they should or how to use this data to grow faster.

Attribution should not only give you the data but also attribution should show you how to use the data. It shouldn’t just be about online conversion but about the entire end-to-end journey.

HockeyStack is not just about showing you how to hit your targets; it’s about giving you everything you need to hit your targets. Because it’s not just attribution; it’s a revenue movement —a movement where we end the fight between sales and marketing.

HockeyStack makes all teams come together.
Here is how Hockeystack is different unique:
Product
  • The highest accuracy with cookieless tracking and in-house built integrations
  • Complete flexibility and customization—we don't use third-party templates or scripts. Everything is built in-house, natively.
  • One-click integrations with your entire tech stack and partners.
  • Holistic analytics and attribution instead of department-level.
Company
  • Backed by the best investors in San Francisco, including General Catalyst and Soma Capital.
  • Backed by Y Combinator.
  • The most innovative company in the category, with more than ten new product updates every month.
  • The fastest growing company in the category, and one of the fastest growing B2B SaaS companies in the United States.
Support
  • Dedicated CSM and Slack Channel
  • Recurring support and optimization calls.
  • 1:1 strategic guidance
  • Proactive product and marketing strategy recommendations from the growth team that worked with the biggest B2B brands.
Time-to-value
& Adoption
  • The onboarding and implementation process takes four weeks.
  • 90% of the customers see the value within the first 45 days.
  • 1:1 user trainings, different trainings for different teams.
  • New templates and dashboards designed specifically for your business needs every month.

Unlimited flexibility

We put customizability at the center of the product. With HockeyStack, you can build literally any report you need. And you can do it yourself, 100% no code. We understand that each team has unique needs, so we don’t force any pre-set dashboards, templates or tech limitations on you.

Better account insights

See the timeline of your accounts, deals and prospects from the first impression to closed won with online/offline marketing touchpoints and sales engagement.

Forecasting and budgeting

Because it's not only about understanding the past. You can simulate new budget scenarios, get budget recommendations, and forecast performance based on your own goals and historical data with our machine learning and marketing mix modelling systems.

Sales intelligence

You can identify anonymous website visitors and accounts, build target account lists using signals, first- and third-party intent, track account activities with buyer journeys, and get real-time alerts. Additionally, you can track sales team activities, sales performance, and deal progress.

Visibility for everyone

We provide varied data, analytics, dashboards, and insights not only for different teams but also for different job titles, ensuring everyone can use HockeyStack with ease.

Actionable insights

We not only show you data, but we also give you insights and recommendations on what's working and to what extent, how you can optimize your budget, and which tactics you should focus on more than others.

Works with or without cookies

Analytics platforms usually use cookies to track users. Use of cookies has recently come under scrutiny by privacy legislators, and have been severely restricted. Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking.

Top-notch support

Not only do you get a dedicated CSM and a dedicated Slack channel, but you also get to work with one of the best growth advisors directly to discuss your marketing strategies. Completely for free.

Unlimited flexibility

We put customizability at the center of the product. With HockeyStack, you can build literally any report you need. And you can do it yourself, 100% no code. We understand that each team has unique needs, so we don’t force any pre-set dashboards, templates or tech limitations on you.

Contact sales
Better account insights

See the timeline of your accounts, deals and prospects from the first impression to closed won with online/offline marketing touchpoints and sales engagement.

Contact sales
Forecasting and budgeting

Because it's not only about understanding the past. You can simulate new budget scenarios, get budget recommendations, and forecast performance based on your own goals and historical data with our machine learning and marketing mix modelling systems.

Contact sales
Sales intelligence

You can identify anonymous website visitors and accounts, build target account lists using signals, first- and third-party intent, track account activities with buyer journeys, and get real-time alerts. Additionally, you can track sales team activities, sales performance, and deal progress.

Contact sales
Visibility for everyone

We provide varied data, analytics, dashboards, and insights not only for different teams but also for different job titles, ensuring everyone can use HockeyStack with ease.

Contact sales
Actionable insights

We not only show you data, but we also give you insights and recommendations on what's working and to what extent, how you can optimize your budget, and which tactics you should focus on more than others.

Contact sales
Works with or without cookies

Analytics platforms usually use cookies to track users. Use of cookies has recently come under scrutiny by privacy legislators, and have been severely restricted. Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking.

Contact sales
Top-notch support

Not only do you get a dedicated CSM and a dedicated Slack channel, but you also get to work with one of the best growth advisors directly to discuss your marketing strategies. Completely for free.

Contact sales
World-class product experience, combined with excellent service
Trusted by B2B leaders around the world

Their words, not ours.

“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts. There’s no silver bullet to solving attribution, but for B2B, HockeyStack comes close.”
Sacha-Leo Shenkier, Senior Manager of Demand Generation
"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo. Thanks to HockeyStack's powerful analytics, we can now make informed, data-driven decisions that positively impact our bottom line."
Brittany Hilgers, Senior Marketing Operations Manager
“Our executives got more value from HockeyStack in one session than they got from Looker all year.”
Chris Wood, Director of Demand Generation
“We evaluated several vendors but chose HockeyStack for its reporting flexibility and customization and because we could get value out of it immediately. We were right. If I have a question, HockeyStack has the answer.”
Justin Brock, VP of Demand Generation
“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”
Elsa Giraudineau, Director of Demand Generation
“HockeyStack has put together a killer tool that pushes the limits of attribution for LInkedin ads better than any tool I’ve tried.”
Justin Rowe, Founder
“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”
Levi Olmstead, Director of Content Marketing
“Incredible tool on my radar in this new role: HockeyStack and team have built an incredible analytics platform!”
Talar Malakian, VP of Marketing
"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”
Chris Spellman, Sr. Demand Generation Manager
“It's the best analytical tool I have ever used, bringing our analytic game to another level.”
Gabriel Barboza, Marketing Director
“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”
Casey Hill, Sr. Growth Manager
"Would you lose any sales if you paused branded search campaigns?If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack."
Jason Widup, Founder
“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."
Cameron DeJong, Director of Marketing
“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”
Tim Davidson, Director of Marketing
“Before HockeyStack, we didn’t have visibility into what was driving revenue. We now know which campaigns are actually working, how our blog or content is influencing and all that.”
Anand Nambiar, Head of Demand Generation
“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”
Gaetano DiNardi, Growth Advisor, Gong & Nextiva
Ready to see
HockeyStack in action?
Play with the interactive demo
Here is how Hockeystack is different unique:
Tracking and Visualization Technology
Cookieless tracking
Building dashboards
Person-level identification
Time-to-value and Adoption
Implementation
90% adoption
Don’t stop at attribution:
  • sales engagement
  • forecasting
  • actioning the data
Company
The most innovative company in martech
Working with some of the 
largest B2B companies in the world
Support
Growth partner
Highest user adoption and
most likely to recommend
Good news! HockeyStack reveals hidden touchpoints like podcast listens, gifting, ad impressions, brand campaigns, and much more.
It serves as your best ally, demonstrating to leadership what truly drives results and persuading them to create more impactful and memorable marketing experiences, ultimately accelerating deals to the closed-won stage.
Below you’ll see why HockeyStack is unique for GTM teams.
Revenue Teams
In the beginning, it felt like attribution was going to be the thing that would finally allow marketers to be data-driven and get more out of their budget. But over time it was oversimplified, and now it's become a tool to justify spend.
This flawed view of attribution makes marketers prioritize superficial short-term gains at the expense of long-term growth.

If your attribution software says that Google drove the most last touch conversions last quarter, how do you convince leadership to keep investing in, let’s say, the podcast that you know impacts your pipeline and sales cycles, but never shows up in your attribution software?