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Why is HockeyStack
different unique?

Scale your demand generation game with...

Unlimited flexibility

We put customizability at the center of the product. With HockeyStack, you can build literally any report you need. And you can do it yourself, 100% no code. We understand that each team has unique needs, so we don't force any pre-set dashboards, templates or tech limitation on you.

Better account insights

Customizable, no-code dashboards to visualize data any way you want. Quickly surface insights insights without needing an ops team, coder, or data engineering degree. And say goodbye to clunky legacy tools.

Odin, Your AI Analyst

We built the World’s first AI marketing analyst to support your revenue team.

Odin is constantly analyzing your data and surfacing insights, as well as building new reports.

Sales intelligence

Gather and share high-intent accounts based on the best scoring algorithm in the industry. We use your data to understand which customer journeys lead to wins, and use that to feed scoring.

Real-time alerts and a Salesforce sync lets your reps know when to act in the tools they already use.

Visibility for everyone

From brand management to paid social to demand generation, every function and owner can see what's working with HockeyStack. Build reports or dashboards by owner, channel, campaign or whatever makes sense for your team. And all without touching code.

Actionable insights

See which individual campaigns, channels, creatives, or content drive the most incremental lift on MQLs, SQLs, close/won or any other metric you choose. Measure lift of any data point in minutes.

Works with or without cookies

It's up to you! Our cookieless tracking is a fingerprint generated at the server and hashed (sha256) with a unique salt. HockeyStack does not store IP addresses or other PII (personally identifiable information) to create it. But if you want to use cookies, that's an option any time.

Top-notch support

Extensive documentation, training videos for key concepts and example templates are all available to every customer. We also provide a dedicated CSM during your onboarding process and continued 1:1 support for Enterprise customers after you are up to speed.

“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”

Justin Brock, VP of Demand Generation

“Would you lose any sales if you paused branded search campaigns?If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”

Jason Widup, Founder

“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”

Elsa Giraudineau, Director of Demand Generation

HockeyStack customers win

Know where to invest more in, which accounts to prioritize, and have a partner on your side to guide your strategies.

13%

Decrease in CAC

22%

Qualified pipeline

20%

Increase in conversion rate

Why HockeyStack?

Planful success story

Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and  enables all marketing functions to efficiently analyze performance and gain comprehensive insights.

Rowan from Planful

World-class product experience, combined with excellent support.

Likelihood to recommend
Quality of support
User adoption
Ease of doing business with

The "attribution" problem

Attribution has an infamous reputation among marketers for very valid reasons.