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Trusted by hundreds of revenue teams
Case Studies
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
Chris Wood
Director of Demand Generation
Case Studies
How Bitmovin Uses HockeyStack to Answer “What’s Working?” for the CEO
The team at Bitmovin knew their channels were working well together, but manual stitching across platforms and spreadsheets was consuming time that should have been spent on improving performance. That's when they decided to bring in HockeyStack to help clarify what was working for the boss.
"Just today, our CEO reviewed dashboards to evaluate the effectiveness of specific assets, and he found the Lift reports helpful in seeing positive or negative impacts"
Tirath Singh
Director of Marketing Operations
Case Studies
How Bloomreach Proves Marketing’s Impact with HockeyStack
The team at Bloomreach needed to paint a clearer picture of marketing’s value and use data to validate spend. And they could do this more effectively at Bloomreach if they knew exactly how their experiences led to sales. That's when they decided to bring on HockeyStack.
We’re able to do the tracking (not just on a converted contact) but to also see what happens before they actually convert. That has really opened up our teams to feel like what they’re doing is having an impact.
Amanda Cole
CMO
Case Studies
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
The team at Dice was looking for more than last-touch attribution to understand the customer journey. But the data was sprawling and hosted in several tools, and even then, the picture just wasn't complete. That's when they brought in HockeyStack to enrich and enhance their understanding.
“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”
Na'im McKee
Director of Marketing Analytics, Marketing Technology & Operations
Case Studies
Oneflow Doubles Visitor to MQL Rate Using HockeyStack’s Revenue Attribution & Account-Level Journeys
How OneFlow used cohort reports and multi-touch attribution to gain visibility on their audience, and optimize ad campaigns for pipeline and revenue.
“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
Anand Nambiar
Head of Demand Gen, Marketing & MarkOps
Case Studies
How shifting from Bizible to HockeyStack changed Planful's marketing team
Rowan Tonkin, CMO of Planful, shares how HockeyStack enhances visibility and empowers marketing teams to efficiently analyze performance and gain comprehensive insights.
“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”