HockeyStack

Measure content’s performance across platforms, channels, and campaigns.

Content is the cornerstone of growth. With HockeyStack, you can prove your content's actual contribution to growth and revenue.

Accelerate demand with content without guesswork

See which website content drives the most demos, trials, customers, pipeline, and/or revenue. Focus on content that drives pipeline.

Cohort and segment buyers

Understand what kind of content influences what kind of buyer. Track content’s influence on different segments and cohorts using company size, industry, account tiers, and any other custom CRM property.

Measure incremental revenue lift of content programs

Easily see the impact of each program such as revenue per newsletter subscriber vs. non-subscriber, podcast listener vs. non-listener, blog reader vs. non-reader so that you can make informed decisions on increasing investment or cutting resources.

Uncover content’s influence on key metrics

You can measure content’s influence on all goals and metrics, not just pipeline. You can track content’s impact on ACV, sales cycle length, expansions, and any other goal/metric you have.

Maximizing the Pipeline ROI with HockeyStack

Find out how Cognism's marketing team leverages HockeyStack to pinpoint effective strategies and optimize their inbound pipeline towards efficient growth.

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5x

Return on ad spend in paid social

25%

Increase in spend:pipeline ROI

3 days

saved every month from manual reporting

“HockeyStack's integration with my entire tech stack has been a game-changer. The amount of insights you get is unmatched. It basically shows your funnel in another perspective.”

Canberk Beker

Ex-Group Head of Paid at Cognism

Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

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6.5x

Paid ROI in the pipeline

2x

form submission in a quarter

2x

visitor to MQL increase with LinkedIn ads

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”

Anand Nambia

Head of Demand Gen, Marketing & MarkOps

How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

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2x

increase in content-influenced opportunities

15%

increase in opportunities

32%

increase in won deals

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”

Levi Olmstead

Associate Director, Content Marketing

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See why content teams love HockeyStack

Their words, not ours.

“Our executives got more value from HockeyStack in one session than they got from Looker all year.”

Chris Wood, Director of Demand Generation

“We evaluated several vendors but chose HockeyStack for its reporting flexibility and customization and because we could get value out of it immediately. We were right. If I have a question, HockeyStack has the answer.”

Justin Brock, VP of Demand Generation

“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”

Elsa Giraudineau, Director of Demand Generation

“HockeyStack has put together a killer tool that pushes the limits of attribution for LInkedin ads better than any tool I’ve tried.”

Justin Rowe, Founder

“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”

Levi Olmstead, Director of Content Marketing

“Incredible tool on my radar in this new role: HockeyStack and team have built an incredible analytics platform!”

Talar Malakian, VP of Marketing

"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”

Chris Spellman, Sr. Demand Generation Manager

“It's the best analytical tool I have ever used, bringing our analytic game to another level.”

Gabriel Barboza, Marketing Director

“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”

Casey Hill, Sr. Growth Manager

"Would you lose any sales if you paused branded search campaigns?If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack."

Jason Widup, Founder

“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."

Cameron DeJong, Director of Marketing

“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”

Tim Davidson, Director of Marketing

“Before HockeyStack, we didn’t have visibility into what was driving revenue. We now know which campaigns are actually working, how our blog or content is influencing and all that.”

Anand Nambiar, Head of Demand Generation

“I can understand how people felt when they first started using the internet. Apparently, we were flying blind up until HockeyStack; the amount of insights we get, both on the platform level and on the revenue level, is unmatched.”

Canberk Beker, Ex-Group Head of Paid at Cognism

“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”

Gaetano DiNardi, Growth Advisor, Gong & Nextiva

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