HOCKEYSTACK FOR CONTENT

Give content a seat at the revenue table.

HockeyStack shows the actual impact of each content piece, from blog posts to whitepapers, allowing content teams to focus on what works and scale their programs more efficiently.

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Measure content’s performance across platforms, channels, and campaigns.

Content is the cornerstone of growth. With HockeyStack, you can prove your content's actual contribution to growth and revenue.

Accelerate demand with content without guesswork

See which website content drives the most demos, trials, customers, pipeline, and/or revenue. Focus on content that drives pipeline.

Cohorts and segment buyers

Understand what kind of content influences what kind of buyer. Track content’s influence on different segments and cohorts using company size, industry, account tiers, and any other custom CRM property.

Measure incremental revenue lift of content programs

Easily see the impact of each program such as revenue per newsletter subscriber vs. non-subscriber, podcast listener vs. non-listener, blog reader vs. non-reader so that you can make informed decisions on increasing investment or cutting resources.

Uncover content’s influence on key metrics

You can measure content’s influence on all goals and metrics, not just pipeline. You can track content’s impact on ACV, sales cycle length, expansions, and any other goal/metric you have.

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Gaetano DiNardi's Blog Vitals Dashboard

How does Gaetano DiNardi, B2B growth advisor, give content a seat at the revenue table?

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How we helped B2B leaders around the world

How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

50%

cut on advertising spend

100%

of monthly revenue targets hit

900%

increase in target market coverage

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How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

Read Case Study

How Bitmovin Uses HockeyStack to Answer “What’s Working?” for the CEO

Read Case Study

Oneflow Doubles Visitor to MQL Rate Using HockeyStack’s Revenue Attribution & Account-Level Journeys

6.5x

paid ROI in the pipeline

form submission in a quarter

visitor to MQL increase with LinkedIn ads

Read Case Study

How shifting from Bizible to HockeyStack changed Planful's marketing team

35%

Increase in opportunities

17%

Increase in ROAS

41%

increase in pipeline

Read Case Study

How Bloomreach Proves Marketing’s Impact with HockeyStack

Read Case Study

“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”

Elsa Giraudineau, Director of Demand Generation at Telnyx

"Every once in a while you come across a startup that you know will be the next big thing. That's HockeyStack for me."

Peep Laja, Founder/CEO at Wynter

"HockeyStack is helping us track what was previously considered the dark funnel. We have insights into activities I previously thought were immeasurable and unable to be tracked. With this information we narrow in on what initiatives are working or not working."

Rachel Wallace, Performance Marketing Manager at Outreach

“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”

Casey Hill, Sr. Growth Manager at ActiveCampaign

“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”

Levi Olmstead, Director of Content Marketing at WhatFix

“Our executives got more value from HockeyStack in one session than he got from Looker all year.”

Chris Wood, Director of Demand Generation at ActiveCampaign

“It's the best analytical tool I have ever used, bringing our analytic game to another level.”

Gabriel Barboza, Marketing Director at Incognia

“Would you lose any sales if you paused branded search campaigns? If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”

Jason Widup, Founder at Peak B2B

“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."

Cameron DeJong, Director of Marketing at Raintree

“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”

Tim Davidson, Director of Marketing at B2B Rizz

“Thanks to HockeyStack, we can now see all marketing-influenced closed deals. It gives us better visibility into pipeline source and ROI.”

Anand Nambiar, Head of Demand Generation at Oneflow

"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”

Chris Spellman, Sr. Demand Generation Manager at Scythe

“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”

Gaetano DiNardi, Growth Advisor, Gong & Nextiva at Gong & Nextiva

“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”

Justin Brock, VP of Demand Generation at Coro

"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo."

Brittany Hilgers, Senior Marketing Operations Manager at Litify

“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts.”

Sacha-Leo Shenkier, Senior Manager of Demand Generation at Broadsign

Ready to see HockeyStack in action?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.

Book a demo

Measure content’s performance across platforms, channels, and campaigns.

Accelerate demand with content without guesswork

Cohorts and segment buyers

Measure incremental revenue lift of content programs

Uncover content’s influence on key metrics

Gaetano DiNardi's Blog Vitals Dashboard

How we helped B2B leaders around the world

How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

How Bitmovin Uses HockeyStack to Answer “What’s Working?” for the CEO

Oneflow Doubles Visitor to MQL Rate Using HockeyStack’s Revenue Attribution & Account-Level Journeys

How shifting from Bizible to HockeyStack changed Planful's marketing team

How Bloomreach Proves Marketing’s Impact with HockeyStack

Ready to see HockeyStack in action?

How we helped B2B leaders around the world