HockeyStack shows the actual impact of each content piece, from blog posts to whitepapers, allowing content teams to focus on what works and scale their programs more efficiently.
Content is the cornerstone of growth. With HockeyStack, you can prove your content's actual contribution to growth and revenue.
See which website content drives the most demos, trials, customers, pipeline, and/or revenue. Focus on content that drives pipeline.
Understand what kind of content influences what kind of buyer. Track content’s influence on different segments and cohorts using company size, industry, account tiers, and any other custom CRM property.
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Easily see the impact of each program such as revenue per newsletter subscriber vs. non-subscriber, podcast listener vs. non-listener, blog reader vs. non-reader so that you can make informed decisions on increasing investment or cutting resources.
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You can measure content’s influence on all goals and metrics, not just pipeline. You can track content’s impact on ACV, sales cycle length, expansions, and any other goal/metric you have.
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How does Gaetano DiNardi, B2B growth advisor, give content a seat at the revenue table?
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Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.
increase in opportunities
increase in ROAS
increase in pipeline
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, optimize LinkedIn performance, and make strategic business decisions that fueled measurable growth.
efficiency, cutting budget 50% and hitting 100% of revenue target
increase in target market coverage
touchpoints recorded and understood in prospect journey
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
increase in content-influenced opportunities
increase in opportunities
increase in won deals
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How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
Paid ROI in the pipeline
form submission in a quarter
visitor to MQL increase with LinkedIn ads
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I don't often highlight tools I use in SaaS sales, but HockeyStack is an exception.
HockeyStack combines warm intent data and strong buying signals for your target accounts into a simple, user-friendly platform. Sure, you could manually gather raw data from Zoominfo, Hubspot, G2, Google, and LinkedIn, but that’s the old way of doing things.
As part of my morning coffee routine, I log into my dashboards while managing sequences on LinkedIn. These custom dashboards and filters highlight my top target accounts, helping me close deals faster.
Their words, not ours.
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