HOCKEYSTACK FOR CONTENT
Give content a seat at the revenue table.
HockeyStack shows the actual impact of each content piece, from blog posts to whitepapers, allowing content teams to focus on what works and scale their programs more efficiently.
Trusted by hundreds of revenue teams
Measure content’s performance across platforms, channels, and campaigns.
Content is the cornerstone of growth. With HockeyStack, you can prove your content's actual contribution to growth and revenue.
Accelerate demand with content without guesswork
See which website content drives the most demos, trials, customers, pipeline, and/or revenue. Focus on content that drives pipeline.
Cohorts and segment buyers
Understand what kind of content influences what kind of buyer. Track content’s influence on different segments and cohorts using company size, industry, account tiers, and any other custom CRM property.
Measure incremental revenue lift of content programs
Easily see the impact of each program such as revenue per newsletter subscriber vs. non-subscriber, podcast listener vs. non-listener, blog reader vs. non-reader so that you can make informed decisions on increasing investment or cutting resources.
Uncover content’s influence on key metrics
You can measure content’s influence on all goals and metrics, not just pipeline. You can track content’s impact on ACV, sales cycle length, expansions, and any other goal/metric you have.
Gaetano DiNardi's Blog Vitals Dashboard
How does Gaetano DiNardi, B2B growth advisor, give content a seat at the revenue table?
Ready to see HockeyStack in action?
Trusted by B2B leaders around the world
Their words, not ours.