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HOCKEYSTACK FOR CONTENT

Give content a seat at the revenue table.

HockeyStack shows the actual impact of each content piece, from blog posts to whitepapers, allowing content teams to focus on what works and scale their programs more efficiently.

Measure content’s performance across platforms, channels, and campaigns.

Content is the cornerstone of growth. With HockeyStack, you can prove your content's actual contribution to growth and revenue.

Template Libary

Gaetano DiNardi's Blog Vitals Dashboard

How does Gaetano DiNardi, B2B growth advisor, give content a seat at the revenue table?

“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”
Casey Hill Sr. Growth Manager
“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts. There’s no silver bullet to solving attribution, but for B2B, HockeyStack comes close.”
Sacha-Leo Shenkier Senior Manager of Demand Generation
"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo. Thanks to HockeyStack's powerful analytics, we can now make informed, data-driven decisions that positively impact our bottom line."
Brittany Hilgers Senior Marketing Operations Manager
"HockeyStack is helping us track what was previously considered the dark funnel. We have insights into activities I previously thought were immeasurable and unable to be tracked. With this information we narrow in on what initiatives are working or not working. We have also been able to consolidate all digital spend into a single platform and view associated metrics for all ad types and platforms, which our previous BI tool wasn’t fully able to do."
Rachel Wallace Performance Marketing Manager
“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”
Justin Brock VP of Demand Generation
“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”
Gaetano DiNardi Growth Advisor, Gong & Nextiva
"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”
Chris Spellman Sr. Demand Generation Manager
“Thanks to HockeyStack, we can now see all marketing-influenced closed deals. It gives us better visibility into pipeline source and ROI.”
Anand Nambiar Head of Demand Generation
“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”
Tim Davidson Director of Marketing
“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."
Cameron DeJong Director of Marketing
“Would you lose any sales if you paused branded search campaigns?If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”
Jason Widup Founder
“It's the best analytical tool I have ever used, bringing our analytic game to another level.”
Gabriel Barboza Marketing Director
“Our executives got more value from HockeyStack in one session than he got from Looker all year.”
Chris Wood Director of Demand Generation
“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”
Levi Olmstead Director of Content Marketing
“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”
Elsa Giraudineau Director of Demand Generation
"Every once in a while you come across a startup that you know will be the next big thing. That's HockeyStack for me."
Peep Laja Founder/CEO