HOCKEYSTACK FOR CONTENT

Give content a seat at the revenue table.

HockeyStack shows the actual impact of each content piece, from blog posts to whitepapers, allowing content teams to focus on what works and scale their programs more efficiently.

Trusted by GTM teams around the world
Measure content’s performance across platforms, channels, and campaigns.

Content is the cornerstone of growth. With HockeyStack, you can prove your content's actual contribution to growth and revenue.

Accelerate demand with content without guesswork

See which website content drives the most demos, trials, customers, pipeline, and/or revenue. Focus on content that drives pipeline.

Cohort and segment buyers

Understand what kind of content influences what kind of buyer. Track content’s influence on different segments and cohorts using company size, industry, account tiers, and any other custom CRM property.

Measure incremental revenue lift of content programs

Easily see the impact of each program such as revenue per newsletter subscriber vs. non-subscriber, podcast listener vs. non-listener, blog reader vs. non-reader so that you can make informed decisions on increasing investment or cutting resources.

Uncover content’s influence on key metrics

You can measure content’s influence on all goals and metrics, not just pipeline. You can track content’s impact on ACV, sales cycle length, expansions, and any other goal/metric you have.

TEMPLATE LIBRARY
Gaetano DiNardi's Blog Vitals Dashboard

How does Gaetano DiNardi, B2B growth advisor, give content a seat at the revenue table?

Go to template
FEATURES
No items found.
See how HockeyStack empowers content teams
How shifting from Bizible to HockeyStack changed Planful's marketing team

Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.

Go to case study

35%

increase in opportunities

17%

increase in ROAS

41%

increase in pipeline

"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."
Rowan Tonkin
Chief Marketing Officer
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, optimize LinkedIn performance, and make strategic business decisions that fueled measurable growth.

Go to case study

2x

efficiency, cutting budget 50% and hitting 100% of revenue target

900%

increase in target market coverage

250x

touchpoints recorded and understood in prospect journey

“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
Chris Wood
Director of Demand Generation
How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

Go to case study

2x

increase in content-influenced opportunities

15%

increase in opportunities

32%

increase in won deals

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”
Levi Olmstead
Associate Director, Content Marketing
Oneflow doubles visitor to MQL rate using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

Go to case study

6.5x

Paid ROI in the pipeline

2x

form submission in a quarter

2x

visitor to MQL increase with LinkedIn ads

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
Anand Nambiar
Head of Demand Gen, Marketing & MarkOps

I don't often highlight tools I use in SaaS sales, but HockeyStack is an exception.

HockeyStack combines warm intent data and strong buying signals for your target accounts into a simple, user-friendly platform. Sure, you could manually gather raw data from Zoominfo, Hubspot, G2, Google, and LinkedIn, but that’s the old way of doing things.

As part of my morning coffee routine, I log into my dashboards while managing sequences on LinkedIn. These custom dashboards and filters highlight my top target accounts, helping me close deals faster.

Marty Goldman, Regional Sales Manager
Trusted by B2B leaders around the world

Their words, not ours.

“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts. There’s no silver bullet to solving attribution, but for B2B, HockeyStack comes close.”
Sacha-Leo Shenkier, Senior Manager of Demand Generation
"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo. Thanks to HockeyStack's powerful analytics, we can now make informed, data-driven decisions that positively impact our bottom line."
Brittany Hilgers, Senior Marketing Operations Manager
“Our executives got more value from HockeyStack in one session than they got from Looker all year.”
Chris Wood, Director of Demand Generation
“We evaluated several vendors but chose HockeyStack for its reporting flexibility and customization and because we could get value out of it immediately. We were right. If I have a question, HockeyStack has the answer.”
Justin Brock, VP of Demand Generation
“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”
Elsa Giraudineau, Director of Demand Generation
“HockeyStack has put together a killer tool that pushes the limits of attribution for LInkedin ads better than any tool I’ve tried.”
Justin Rowe, Founder
“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”
Levi Olmstead, Director of Content Marketing
“Incredible tool on my radar in this new role: HockeyStack and team have built an incredible analytics platform!”
Talar Malakian, VP of Marketing
"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”
Chris Spellman, Sr. Demand Generation Manager
“It's the best analytical tool I have ever used, bringing our analytic game to another level.”
Gabriel Barboza, Marketing Director
“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”
Casey Hill, Sr. Growth Manager
"Would you lose any sales if you paused branded search campaigns?If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack."
Jason Widup, Founder
“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."
Cameron DeJong, Director of Marketing
“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”
Tim Davidson, Director of Marketing
“Before HockeyStack, we didn’t have visibility into what was driving revenue. We now know which campaigns are actually working, how our blog or content is influencing and all that.”
Anand Nambiar, Head of Demand Generation
“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”
Gaetano DiNardi, Growth Advisor, Gong & Nextiva
Join hundreds of content teams that trust HockeyStack
Book a demo