HOCKEYSTACK FOR CONTENT
Give content a seat at the revenue table.
HockeyStack shows the actual impact of each content piece, from blog posts to whitepapers, allowing content teams to focus on what works and scale their programs more efficiently.
Trusted by hundreds of revenue teams
Measure content’s performance across platforms, channels, and campaigns.
Content is the cornerstone of growth. With HockeyStack, you can prove your content's actual contribution to growth and revenue.
Accelerate demand with content without guesswork
See which website content drives the most demos, trials, customers, pipeline, and/or revenue. Focus on content that drives pipeline.
Cohorts and segment buyers
Understand what kind of content influences what kind of buyer. Track content’s influence on different segments and cohorts using company size, industry, account tiers, and any other custom CRM property.
Measure incremental revenue lift of content programs
Easily see the impact of each program such as revenue per newsletter subscriber vs. non-subscriber, podcast listener vs. non-listener, blog reader vs. non-reader so that you can make informed decisions on increasing investment or cutting resources.
Uncover content’s influence on key metrics
You can measure content’s influence on all goals and metrics, not just pipeline. You can track content’s impact on ACV, sales cycle length, expansions, and any other goal/metric you have.
Template Libary
Gaetano DiNardi's Blog Vitals Dashboard
How does Gaetano DiNardi, B2B growth advisor, give content a seat at the revenue table?
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“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”
“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts. There’s no silver bullet to solving attribution, but for B2B, HockeyStack comes close.”
"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo. Thanks to HockeyStack's powerful analytics, we can now make informed, data-driven decisions that positively impact our bottom line."
"HockeyStack is helping us track what was previously considered the dark funnel. We have insights into activities I previously thought were immeasurable and unable to be tracked. With this information we narrow in on what initiatives are working or not working. We have also been able to consolidate all digital spend into a single platform and view associated metrics for all ad types and platforms, which our previous BI tool wasn’t fully able to do."
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“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”
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“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”
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"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”
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“Thanks to HockeyStack, we can now see all marketing-influenced closed deals. It gives us better visibility into pipeline source and ROI.”
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“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”
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“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."
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“Would you lose any sales if you paused branded search campaigns?If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”
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“It's the best analytical tool I have ever used, bringing our analytic game to another level.”
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“Our executives got more value from HockeyStack in one session than he got from Looker all year.”
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“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”
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“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”
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"Every once in a while you come across a startup that you know will be the next big thing. That's HockeyStack for me."
Trusted by B2B leaders around the world
Their words, not ours.
“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”
"Every once in a while you come across a startup that you know will be the next big thing. That's HockeyStack for me."
"HockeyStack is helping us track what was previously considered the dark funnel. We have insights into activities I previously thought were immeasurable and unable to be tracked. With this information we narrow in on what initiatives are working or not working. We have also been able to consolidate all digital spend into a single platform and view associated metrics for all ad types and platforms, which our previous BI tool wasn’t fully able to do."
“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”
“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”
“Our executives got more value from HockeyStack in one session than he got from Looker all year.”
“It's the best analytical tool I have ever used, bringing our analytic game to another level.”
“Would you lose any sales if you paused branded search campaigns?If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”
“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."
“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”
“Thanks to HockeyStack, we can now see all marketing-influenced closed deals. It gives us better visibility into pipeline source and ROI.”
"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”
“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”
“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”
"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo. Thanks to HockeyStack's powerful analytics, we can now make informed, data-driven decisions that positively impact our bottom line."
“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts. There’s no silver bullet to solving attribution, but for B2B, HockeyStack comes close.”