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HockeyStack
Academy

Knowledge hub for B2B marketers.

Better Marketing

Explore different strategies to create unique and memorable user journeys.

Better Measurement

Discover how to analyze organic traffic, paid ads, Linkedin influence, and high-intent accounts.

Learn HockeyStack

Become a HockeyStack expert.

Building Blocks

Learn how HockeyStack works.

In Action

Make the best out of HockeyStack.

Team Picks

Better Marketing

Best 11 SaaS Welcome Email Examples

Learn HockeyStack

HockeyStack Academy 102 - Step 3.1 - Build your first attribution report

In this step, you will learn how to build your first attribution report

Building Blocks

How does HockeyStack track users?

HockeyStack’s automatic tracking is not magic, although it certainly feels like that. In this article, you can learn how we track users without using cookies while being GDPR compliant.

Content Marketing

CFO-Proof Marketing

Accurate forecasting is not just for CFOs, but for everyone. This 3-part blog reveals our journey of growth acceleration and demonstrates how HockeyStack enables CFO-level forecasting.

Attribution 2.0

Touchpoint Hierarchy

In this episode, Drew explains the touchpoint hierarchy

Learn HockeyStack

HockeyStack Academy 102 - Step 2.3 - Create your “Unified Channel” property

In this step, you will learn how to create "Unified Channel" property

Attribution 2.0

The Command Center

How did HockeyStack grew by 3x in the first 180 days of 2024? By repositioning, and making data-driven decisions

Top 6 Dreamdata Alternatives For 2024

Marketing attribution software allows marketers to understand which channels, campaigns, content and ads drive the most revenue so they can optimize performance and improve ROI. If Dreamdata is not the best attribution tool for your business, keep reading to learn about other great alternatives.

HockeyStack's Tracking Advantage

Building The Flow

Emir talks about our journey of building The Flow and its revenue influence.

Better Marketing

Best 11 SaaS Welcome Email Examples

Demand Generation

Demand Ladder: A HockeyStack Framework For Accelerating Demand

Latest from hockeystack

Planful success story

Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.

Resources

HockeyStack Academy

Learn core marketing concepts, HockeyStack fundamentals, and steal our best-performing frameworks.

LABS

Bi-weekly and monthly research reports in the world of GTM. Compare your metrics against benchmarks, and learn what’s driving pipeline for others.

The Flow

The Netflix for B2B Revenue teams. Shows created by HockeyStack and celebrities.