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HockeyStack
Academy

Knowledge hub for B2B marketers.

Better Marketing

Explore different strategies to create unique and memorable user journeys.

Better Measurement

Discover how to analyze organic traffic, paid ads, Linkedin influence, and high-intent accounts.

Learn HockeyStack

Become a HockeyStack expert.

Building Blocks

Learn how HockeyStack works.

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In Action

Make the best out of HockeyStack.

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Team Picks

Product

Is Feature Driven Development Right for Your Company?

In this article, we explain what Feature Driven Development is, what are the implementation steps, and how they should be done.
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Better Marketing

Types of Marketing Analytics and How They Affect Marketing Strategies

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Building Blocks

How does HockeyStack track users?

HockeyStack’s automatic tracking is not magic, although it certainly feels like that. In this article, you can learn how we track users without using cookies while being GDPR compliant.
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Building Blocks

How HockeyStack's Tracking Works

In this episode of Marketing 101, Emir explains how HockeyStack's tracking works
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Better Measurement

An Ultimate Guide To SaaS Marketing Funnels

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Revenue

Customer Profitability Analysis: Definition, Benefits, and Challenges

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Other categories

All Articles
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Attribution 2.0

The Command Center

How did HockeyStack grew by 3x in the first 180 days of 2024? By repositioning, and making data-driven decisions
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Tool Reviews

Top 6 Dreamdata Alternatives For 2024

Marketing attribution software allows marketers to understand which channels, campaigns, content and ads drive the most revenue so they can optimize performance and improve ROI. If Dreamdata is not the best attribution tool for your business, keep reading to learn about other great alternatives.
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In Action

HockeyStack's Tracking Advantage

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Insights

Building The Flow

Emir talks about our journey of building The Flow and its revenue influence.
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Better Marketing

Best 11 SaaS Welcome Email Examples

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Demand Generation

Demand Ladder: A HockeyStack Framework For Accelerating Demand

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Latest from hockeystack

The Ultimate Guide on Working Your Territory in Sales

HockeyStack and 30 Minutes to President’s Club bring you tactics to contact key buyers at the right time with messaging that resonates to help you close faster.

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Resources

HockeyStack Academy

Learn core marketing concepts, HockeyStack fundamentals, and steal our best-performing frameworks.

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LABS

Bi-weekly and monthly research reports in the world of GTM. Compare your metrics against benchmarks, and learn what’s driving pipeline for others.

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The Flow

The Netflix for B2B Revenue teams. Shows created by HockeyStack and celebrities.