HockeyStack Feed

GTM teams outgrow internal builds fast. With HockeyStack, you get full-funnel visibility, flexible models, and instant insights that drive revenue.

GTM success needs context. Unlike ChatGPT, Odin connects to your data foundation, offering journey-level insights that fuel smarter, faster execution.

HockeyStack just closed its boldest Q2 yet. Solving unique challenges with AI sales, richer analytics, and integrations that drive real GTM impact.

Ask it anything about your GTM performance and get instant, context-aware answers without leaving your flow.

Improve marketing data with HockeyStack’s cookieless tracking, flexible integrations, custom reports, and easy, no-code implementation.

Get real-time GTM insights the moment you log in. The new HockeyStack homepage + Odin AI delivers clarity, action, and answers—no more manual digging.

Meet Odin v3 — the autonomous engine turning GTM signals into strategy, action, and scale. Insight to execution, without the lag.

Marketers have more data than ever — but no clarity. Discover why the analytics era is ending, and what’s next for truly actionable go-to-market insight.

Ready to implement B2B multi-touch attribution? Here are the key models, challenges, and best practices you need to know.

Learn how to create a precise, results-driven marketing attribution dashboard with actionable steps, practical templates, and proven best practices.

Struggling to make sense of SaaS marketing data? This guide cuts through the noise, showing you how to unify fragmented data, master attribution, and prove ROI.

Tired of GA4? Who isn't. Check out 14 powerful alternatives for B2B marketing. Explore top features, advantages, limitations, and pricing.

See what’s new at HockeyStack: faster performance, smarter AI, and powerful GTM workflows across Account Intelligence, Analytics, and CRM integrations—all designed to turn data into revenue, faster.

Find the best marketing attribution software to track ROI, optimize campaigns, and make data-driven decisions with our top 19 picks on the market right now.

Data analysis is a team sport. Discover how cross-functional collaboration fosters insights, improves decision-making, and drives success.

Today we are proud to announce our $20M Series A led by Bessemer alongside YC, Uncorrelated Ventures, and QNBeyond Ventures. 

HockeyStack and 30 Minutes to President’s Club bring you tactics to contact key buyers at the right time with messaging that resonates to help you close faster.

Learn how HockeyStack helped Incognia with their challenges

Odin and Golden Paths, our latest AI Insights features, were designed to bring instant clarity and actionable insights to your data. These additions can help your team identify key trends, optimize campaign strategy, and understand customer journeys faster and easier than ever before.

Growing tired of InfiniGrow? Here are the 13 best alternatives in the market right now, broken down by features, limitations, and advantages.

Looking for CaliberMind alternatives? Explore the 15 best competitors in 2025. Find options with similar or better features, pricing, and customer support.

Discover the best attribution model for your business. Learn how each model works and when to use it for optimal results.

Want to outsmart the competition with the right data? We analyzed 22 marketing analytics platforms to help you make the right choice.

Pipeline management is not a straightforward, easy task. It needs precision, focus, and a lot of attention. To make it easier, we’ve gathered six of the top tips for you to follow and make managing a sales pipeline easier

In the first episode of Marketing 301, Obaid breaks down the Content Journey, which is a way for you to establish the purposes behind the content you'll be creating, as well as define the audience segments that you'll be creating that content for.

Jump in to uncover the ins and outs of Marketing Mix Modeling – from its mechanics to its ideal applications – with Drew.

Explore Cognism’s Multichannel Campaign Optimization with HockeyStack.

In this episode, Drew explains the touchpoint hierarchy

In this episode of Marketing 201, Drew explains difference between Lift vs Multi-Touch Attribution

Obaid shares his 7 steps formula on turning your business goals into creative content.

In this episode of Marketing 201, we explore how you can use HockeyStack to identify High-Intent Accounts.

The way we talk and think about content repurposing in the industry has to change. It is a broken model and there's a better way to repurpose your content than the podcast-to-blog-post-to-twitter-thread approach we've been convinced to follow. In this episode, Obaid breaks down how repurposing your substance is a more effective way to repurpose your content than repurposing an end-asset.

In this episode of Marketing 201, you'll learn how to analyse organic traffic using HockeyStack.

In this episode of Marketing 201, you'll learn how to analyze LinkedIn Influence using HockeyStack.

This is a hands-on FAQ section where you can find guidance on how to handle your most common issues

This article covers what customer acquisition cost (CAC) is, how to calculate it, and how to optimize it for SaaS companies. For those looking to expand their customer base and reach wider audiences, this guide will be highly beneficial.

The Customer Acquisition Funnel outlines the stages customers go through before making a purchase. Using this funnel, you can prevent up to 90% of your leads from leaving.

Looking for an alternative to Dreamdata? Compare features, pricing, and benefits of Dreamdata competitors to choose the right platform for your company.

Looking for an alternative to Bizible? Compare features, pricing, and benefits of Bizible competitors to choose the right platform for your company.

Emir talks about our journey of building The Flow and its revenue influence.

Accelerate demand with HockeyStack's Demand Ladder framework. Learn how to create impactful content that fills information gaps, builds trust, and drives action.

Explore the difference between data-driven and data-informed approaches in SaaS marketing. Understand which strategy empowers your team to achieve better results.

Explore average churn rates across industries, including SaaS, healthcare, IoT and more. Learn how to benchmark your business and implement effective strategies to reduce customer churn.

Learn essential SaaS revenue forecasting models and best practices. Optimize your predictions and make informed business decisions.

Learn more about ideas that will help you stand out amidst the competition and attract more high-quality leads.

Accelerate your sales and boost revenue by mastering pipeline velocity. Learn actionable tips to close leads faster and optimize your sales process.

What is data collaboration, what are its benefits, and how can you embrace it?

Learn about customer profitability analysis, its benefits, and how to overcome challenges for a more successful business strategy.

For B2B SaaS companies, tracking their business intelligence is not a choice but a necessity to survive in the competitive industry. This article provides the essential B2B SaaS analytics tools and metrics that you can use to track and improve your company’s health.

HockeyStack’s automatic tracking is not magic, although it certainly feels like that. In this article, you can learn how we track users without using cookies while being GDPR compliant.

Master the SaaS marketing funnel with this ultimate guide. Learn how to attract, engage, and convert leads into loyal customers, driving growth for your SaaS business.

Discover the key differences between customer journey and customer experience maps. Understand exactly which one you should be using for specific purposes.