HockeyStack eliminates data silos between marketing and sales by providing holistic revenue analytics. Understand what's happening in the buyer journey without any blind spots.
Break down the silos between departments with holistic analytics. Recreate your GTM strategy using a data source that you can trust.
Between data silos, spreadsheet errors, and messy setups, data inaccuracy is your biggest threat. We aggregate all your marketing and sales data in HockeyStack, then cleanse it so it's complete, accurate, up to date, standardized, and free of duplicates.
You can use different objects from different platforms to report on revenue. And yes, you can do cross-object reporting with different objects from your CRM.
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HockeyStack collects and cleans your data in one place and enriches with reverse IP and firmographics. You can send the data we collect back to your data warehouse or your CRM.
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You can edit property, channel, and other mappings in HockeyStack’s reporting at any time with complete flexibility. You can also build new events/goals using different data points and properties.
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Build custom metrics using any dimension, without writing a single piece of code. We’re not limited by pre-configured ad platform metrics. E.g. You can even track paid SQLs by headcount, industry, or region.
Visualize your most important marketing and sales KPIs using our customizable dashboards. Track performance without bouncing between a half-dozen tools and spreadsheets.
Enlist an ally with our AI-assisted, machine-learning insights, and discover hidden gems to fuel your next stage of growth. If it wasn’t AI would it even be “martech”? Nah.
Share business intelligence with everyone on your team. Build, automate, and distribute custom reports, and keep everyone radically aligned around a shared mission.
GDPR-compliant website analytics. Everything in GA4, only now you can track website behavior at the account level, all the way to closed/won. Don’t just know what happens on your site, know who does it.
Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.
increase in opportunities
increase in ROAS
increase in pipeline
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, optimize LinkedIn performance, and make strategic business decisions that fueled measurable growth.
efficiency, cutting budget 50% and hitting 100% of revenue target
increase in target market coverage
touchpoints recorded and understood in prospect journey
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
increase in content-influenced opportunities
increase in opportunities
increase in won deals
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How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
Paid ROI in the pipeline
form submission in a quarter
visitor to MQL increase with LinkedIn ads
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I don't often highlight tools I use in SaaS sales, but HockeyStack is an exception.
HockeyStack combines warm intent data and strong buying signals for your target accounts into a simple, user-friendly platform. Sure, you could manually gather raw data from Zoominfo, Hubspot, G2, Google, and LinkedIn, but that’s the old way of doing things.
As part of my morning coffee routine, I log into my dashboards while managing sequences on LinkedIn. These custom dashboards and filters highlight my top target accounts, helping me close deals faster.
Their words, not ours.
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