Spend less time managing data, more time getting value out of it.
HockeyStack eliminates data silos between marketing and sales by providing holistic revenue analytics. Understand what's happening in the buyer journey without any blind spots.
Actionable marketing insights, minus the headache.
Break down the silos between departments with holistic analytics. Recreate your GTM strategy using a data source that you can trust.
Stop wasting hours verifying data accuracy between tools
Between data silos, spreadsheet errors, and messy setups, data inaccuracy is your biggest threat. We aggregate all your marketing and sales data in HockeyStack, then cleanse it so it's complete, accurate, up to date, standardized, and free of duplicates.
Cross-object reporting
You can use different objects from different platforms to report on revenue. And yes, you can do cross-object reporting with different objects from your CRM.
Sync cleaned and enriched data to CRM/Data warehouse
HockeyStack collects and cleans your data in one place and enriches with reverse IP and firmographics. You can send the data we collect back to your data warehouse or your CRM.
Custom mapping and event setting
You can edit property, channel, and other mappings in HockeyStack’s reporting at any time with complete flexibility. You can also build new events/goals using different data points and properties.
Radical alignment starts with a single source of truth
Metric builder
Build custom metrics using any dimension, without writing a single piece of code. We’re not limited by pre-configured ad platform metrics. E.g. You can even track paid SQLs by headcount, industry, or region.
Customizable dashboards
Visualize your most important marketing and sales KPIs using our customizable dashboards. Track performance without bouncing between a half-dozen tools and spreadsheets.
AI-powered insights
Enlist an ally with our AI-assisted, machine-learning insights, and discover hidden gems to fuel your next stage of growth. If it wasn’t AI would it even be “martech”? Nah.
Automated reporting
Share business intelligence with everyone on your team. Build, automate, and distribute custom reports, and keep everyone radically aligned around a shared mission.
Website analytics
GDPR-compliant website analytics. Everything in GA4, only now you can track website behavior at the account level, all the way to closed/won. Don’t just know what happens on your site, know who does it.
How we helped B2B leaders around the world
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
Oneflow Doubles Visitor to MQL Rate Using HockeyStack’s Revenue Attribution & Account-Level Journeys
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How shifting from Bizible to HockeyStack changed Planful's marketing team
