HockeyStack shows you which creatives, copies, channels, and programs create demand and which don't, allowing you to easily scale the campaigns that generate revenue.
To scale demand generation programs, you need to prove what works first.
All your ads, campaigns, and channels in one place - with with their cost, revenue influence, and ROI. You can see what works and what doesn't in seconds.
See the end-to-end user and account journey from the first LinkedIn impression to closed-won. Understand what's working even if your ads don't get clicks.
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Understand the influence of podcasts, self-reported attribution answers, and other offline activities on the revenue level. We bring self-attribution into the account-level journey so you can see it next to every other touch point.
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Ad platform data is notoriously biased and unreliable. So we track from the first impression to closed-won with our own first-party, cookie-less script. Use reliable data to optimize campaigns that drive revenue.
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HockeyStack helps you report on the metrics executives care about with highest accuracy. Help them understand the return on investment of demand gen easily.
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See the entire buying journey of every member in the buying committee, organized into one account view. Optimize content distribution for all stakeholders, not just one of them.
Customizable, no-code dashboards to visualize data any way you want. Quickly surface insights without needing an ops team, coder, or data engineering degree. And say goodbye to clunky legacy tools.
Stop wasting time scoring leads with arbitrary points systems. We score high-intent accounts based on touch points from historical closed/won journeys, automatically, then automate alerts to ABM and sales.
See which individual campaigns, channels, creatives, or content drive the most incremental lift on MQLs, SQLs, closed/won or any other metric you choose. Measure lift of any data point in minutes.
Measure performance at the cohort level using any criteria you set. Filter segments by ICP, region, date, campaign, intent, cost, source, event, action, and more. Your data, any way you want it.
Data rich, insight poor? Not anymore. Our AI takes the pain out of analysis by automating insights for you. Good, bad, or in between- we’ll help you glean actionable insights from your marketing data.
Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.
increase in opportunities
increase in ROAS
increase in pipeline
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, optimize LinkedIn performance, and make strategic business decisions that fueled measurable growth.
efficiency, cutting budget 50% and hitting 100% of revenue target
increase in target market coverage
touchpoints recorded and understood in prospect journey
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
increase in content-influenced opportunities
increase in opportunities
increase in won deals
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How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
Paid ROI in the pipeline
form submission in a quarter
visitor to MQL increase with LinkedIn ads
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I don't often highlight tools I use in SaaS sales, but HockeyStack is an exception.
HockeyStack combines warm intent data and strong buying signals for your target accounts into a simple, user-friendly platform. Sure, you could manually gather raw data from Zoominfo, Hubspot, G2, Google, and LinkedIn, but that’s the old way of doing things.
As part of my morning coffee routine, I log into my dashboards while managing sequences on LinkedIn. These custom dashboards and filters highlight my top target accounts, helping me close deals faster.
Their words, not ours.
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