Tie brand awareness to revenue. Understand the journey from the first impression.

HockeyStack shows you which creatives, copies, channels, and programs create demand and which don't, allowing you to easily scale the campaigns that generate revenue.

Trusted by GTM teams around the world
Demand generation shouldn’t be about running brand campaigns and hoping for the best.

To scale demand generation programs, you need to prove what works first.

See the impact of all demand gen initiatives

All your ads, campaigns, and channels in one place - with with their cost, revenue influence, and ROI. You can see what works and what doesn't in seconds.

Uncover the true influence of your Linkedin campaigns

See the end-to-end user and account journey from the first LinkedIn impression to closed-won. Understand what's working even if your ads don't get clicks.

Shine a light on the dark funnel

Understand the influence of podcasts, self-reported attribution answers, and other offline activities on the revenue level. We bring self-attribution into the account-level journey so you can see it next to every other touch point.

Optimize campaigns towards revenue

Ad platform data is notoriously biased and unreliable. So we track from the first impression to closed-won with our own first-party, cookie-less script. Use reliable data to optimize campaigns that drive revenue.

Report to executives

HockeyStack helps you report on the metrics executives care about with highest accuracy. Help them understand the return on investment of demand gen easily.

Scale your demand generation game.
Account-level journeys

See the entire buying journey of every member in the buying committee, organized into one account view. Optimize content distribution for all stakeholders, not just one of them.

Customizable dashboards

Customizable, no-code dashboards to visualize data any way you want. Quickly surface insights without needing an ops team, coder, or data engineering degree. And say goodbye to clunky legacy tools.

Intent scoring

Stop wasting time scoring leads with arbitrary points systems. We score high-intent accounts based on touch points from historical closed/won journeys, automatically, then automate alerts to ABM and sales.

Incremental lift

See which individual campaigns, channels, creatives, or content drive the most incremental lift on MQLs, SQLs, closed/won or any other metric you choose. Measure lift of any data point in minutes.


Measure performance at the cohort level using any criteria you set. Filter segments by ICP, region, date, campaign, intent, cost, source, event, action, and more. Your data, any way you want it.

AI-powered insights

Data rich, insight poor? Not anymore. Our AI takes the pain out of analysis by automating insights for you. Good, bad, or in between- we’ll help you glean actionable insights from your marketing data.

See how HockeyStack empowers demand gen teams
Maximizing the Pipeline ROI with HockeyStack

Find out how Cognism's marketing team leverages HockeyStack to pinpoint effective strategies and optimize their inbound pipeline towards efficient growth.

Go to case study


Return on ad spend in paid social


Increase in spend:pipeline ROI

3 days

saved every month from manual reporting

“HockeyStack's integration with my entire tech stack has been a game-changer. The amount of insights you get is unmatched. It basically shows your funnel in another perspective.”
Canberk Beker
Ex-Group Head of Paid at Cognism
Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

Go to case study


Paid ROI in the pipeline


form submission in a quarter


visitor to MQL increase with LinkedIn ads

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
Anand Nambiar
Head of Demand Gen, Marketing & MarkOps
How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

Go to case study


increase in content-influenced opportunities


increase in opportunities


increase in won deals

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”
Levi Olmstead
Associate Director, Content Marketing

I don't often highlight tools I use in SaaS sales, but HockeyStack is an exception.

HockeyStack combines warm intent data and strong buying signals for your target accounts into a simple, user-friendly platform. Sure, you could manually gather raw data from Zoominfo, Hubspot, G2, Google, and LinkedIn, but that’s the old way of doing things.

As part of my morning coffee routine, I log into my dashboards while managing sequences on LinkedIn. These custom dashboards and filters highlight my top target accounts, helping me close deals faster.

Marty Goldman, Regional Sales Manager
See why demand gen teams
love HockeyStack

Their words, not ours.

“Our executives got more value from HockeyStack in one session than they got from Looker all year.”
Chris Wood, Director of Demand Generation
“We evaluated several vendors but chose HockeyStack for its reporting flexibility and customization and because we could get value out of it immediately. We were right. If I have a question, HockeyStack has the answer.”
Justin Brock, VP of Demand Generation
“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”
Elsa Giraudineau, Director of Demand Generation
“HockeyStack has put together a killer tool that pushes the limits of attribution for LInkedin ads better than any tool I’ve tried.”
Justin Rowe, Founder
“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”
Levi Olmstead, Director of Content Marketing
“Incredible tool on my radar in this new role: HockeyStack and team have built an incredible analytics platform!”
Talar Malakian, VP of Marketing
"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”
Chris Spellman, Sr. Demand Generation Manager
“It's the best analytical tool I have ever used, bringing our analytic game to another level.”
Gabriel Barboza, Marketing Director
“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”
Casey Hill, Sr. Growth Manager
"Would you lose any sales if you paused branded search campaigns?If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack."
Jason Widup, Founder
“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."
Cameron DeJong, Director of Marketing
“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”
Tim Davidson, Director of Marketing
“Before HockeyStack, we didn’t have visibility into what was driving revenue. We now know which campaigns are actually working, how our blog or content is influencing and all that.”
Anand Nambiar, Head of Demand Generation
“I can understand how people felt when they first started using the internet. Apparently, we were flying blind up until HockeyStack; the amount of insights we get, both on the platform level and on the revenue level, is unmatched.”
Canberk Beker, Ex-Group Head of Paid at Cognism
“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”
Gaetano DiNardi, Growth Advisor, Gong & Nextiva
“We were looking at revenue by single-touch and no surprise it showed 60%+ from Google and around 8% from LinkedIn. We then looked at LinkedIn pipeline through HockeyStack, the picture becomes a lot clearer. Tens of millions in pipeline created.”
Alice De Courcy, Group Chief Marketing Officer
Join hundreds of demand gen teams that trust HockeyStack
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