Google Ads

Google Ads

Overview of Google Ads Integration with HockeyStack.

About Google

Google is an American multinational technology company focusing on artificial intelligence, online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, and consumer electronics. But you already knew that.

About the integration

HockeyStack’s Google Ads integration pulls all advertising data from all Google ad platforms into HockeyStack so you can analyze the data next to the rest of your customer data, improve offline conversion tracking, and track keywords to revenue.

Benefits of integration

1. Track Google Ads to revenue beyond Google’s limited attribution window

Google has a 90-day attribution window. But what happens if someone converts past 90 days? With HockeyStack, you can track Google Ads clicks to closed/won over the course of two years.

2. Improve accuracy of offline conversion tracking

HockeyStack tracks clicks to closed/won, and every step in between, so you can send conversion data back to Google and optimize their AI for improved results. Know which specific keywords drive MQLs, SQLs, pipeline, closed/won or any other stage you define, then optimize accordingly.

3. Measure true performance using cohorts- no matter how much time passes

HockeyStack tracks individual customer journeys, then places them inside an account-level journey where you can visualize each independent journey side by side in chronological order. Track customer journey touchpoints, from first touch to closed/won, of every account in Salesforce.

4. Un-silo Google Ads data

HockeyStack integrates data from your entire marketing ecosystem, making it easy to analyze KPIs from Google Ads with KPIs from other ad platforms, marketing automation, live chat, ABM platforms, data warehouses and more. Analyze performance and build reports holistically across your entire go-to-market, and un-silo Google data.

5. Track Google Ads clicks at the account-level

What happens when multiple buyers within the buying committee take their own path to discovering your products? HockeyStack takes all individual Google Ad clicks and groups them into an account-level journey. Now you can see how your Google campaigns affect the account, not just the person.

How it works

It takes a few clicks to connect your Google Ads account to HockeyStack using our native integration.
Once connected, you can use all Google Ads data inside HockeyStack- immediately.

Requirements

  • HockeyStack paying customer- any plan
  • Google Ads account- any spend

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